Sophie Miller's LinkedIn Strategy — back in…

things i'm manifesting for 2026 👀 ✨ Cannes Lions International Festival of Creativity invite with a brand (sorry imagine the PLM vlogs becausae they'd slap) ✨ speak at VidCon and ADWEEK ✨ host my fi…

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Career Development4 months ago

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and with that, the 2025 season comes to the end - and I think this year was my favourite one yet 🫶✨💕🌸 → my first year as an official Londoner (i love it here). → my job took me to Athens, Glasgow,…

LinkedIn post image: and with that, the 2025 season comes to the end - and I think this year was my favourite one yet 🫶✨💕🌸

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Entrepreneurship4 months ago

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“i’d love to be a creator” oh but you ALREADY ARE you’re writing content. you’re sharing insights. you’re engaging a community. the only difference between you and the “creators” you admire is that…

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Creator Economy4 months ago

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my number one social media goal next year is to post less - stick with me, it makes sense. the internet is drowning in slop - content is getting faster, cheaper, and emptier. Pinterest Predicts 2026…

LinkedIn post image: my number one social media goal next year is to post less - stick with me, it makes sense.

29010443 viral

Content Marketing4 months ago

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did you know I write a newsletter that goes out at 8:30am every... single... day? 👀✏️‼️AD yes you read that right. alongside a weekly newsletter, our usual content, managing an entire membership,…

2706422 viral

Marketing4 months ago

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Google can now index your instagram posts 👀 [AD] not just your profile - your captions, reels, carousels. everything. which means that post you made three months ago? someone can find it on google t…

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Marketing4 months ago

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Topics & Content Focus

Primary Topics

Creator identity and self-permission for marketers and professionalsThoughtful, reputation-first content strategy in fast-moving social platformsTransparent behind-the-scenes of building a creator-led education businessAspirational career building through public manifesting and goal-setting

Secondary Themes

Operationalizing content with automation and AI tools (e.g. Zapier, trend-scraping)Community-led brand building (memberships, events, IRL experiences)Health, boundaries, and emotional realities of being a creator-founderSpeaking, teaching, and brand collaborations as revenue and authority pillars

Industry Focus

Creator economy education for marketersSocial media and content marketing for B2B/B2C brandsCommunity-based learning for early-career and aspiring marketers

Content Categories

Personal narrative and year-in-review storytellingMindset and identity reframes for creators and marketersStrategic thought leadership on social media/content trendsTactical process/ops content (newsletters, AI workflows, automations)Community and business milestone updates

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Personal reflection combining business milestones with vulnerabilityPublic manifesting and ambitious goal-sharing for future yearsIdentity and mindset shifts around ‘being a creator’

Virality Signals

High comment volume when posts explicitly invite audience participation or goal-sharingAbove-average engagement on posts that mix specificity (brand names, locations, numbers) with vulnerability or ambitionIdentity-challenging one-liners and contrarian takes acting as highly shareable, screenshot-friendly snippetsFrequent name-dropping of well-known brands and events, which increases comment tagging and social proof

Structure & Quality

250

Avg Length (Words)

HIGH

Depth Level

INTERMEDIATE

Expertise Level

0.82/10

Uniqueness Score

Common Hooks

Conversational reveals that flip an assumption (e.g. “my number one social media goal next year is to post less”)Identity-challenging statements that reframe the reader (“oh but you ALREADY ARE”)Curiosity-driven setups (“did you know I write a newsletter that goes out… every single day?”)Future-focused lists that tease ambition (“things i'm manifesting for 2026 👀”)Seasonal or chapter-closing openings (“and with that, the 2025 season comes to the end”)

Common Endings

Open questions inviting reflection or participation (“what are you manifesting for 2026?”)Direct gratitude and emotional sign-offs (“love always, Sophie”)Playful, personality-rich conclusions with specific references (e.g. chocolate jokes, *slaps laptop shut*)Soft CTAs to check out a resource or template without hard selling

Value Delivery Methods

Emotional validation and mindset reframes that reduce audience insecurity about ‘being a creator’Strategic reorientation from growth-at-all-costs to reputation and memorabilityOperational insight into how a daily content engine runs using AI and automationRelatable transparency about the emotional and health realities behind curated successAspirational roadmapping that models how to publicly articulate and pursue big career goals

Formatting Style

Short paragraphs with heavy line breaks for rhythm and emphasisArrowed or bulleted lists to stack achievements, goals, or pointsConsistent use of lower-case styling for informality and intimacyDense emoji usage as emotional punctuation and section markersContrast pairs and repeated structures (reach vs reputation, seen vs sought out)

Audience & Tone

YES

Question Usage

0.7%

Response Rate

Detected Tone

Smart-casual ‘relatable expert’Warm, emotionally expressive, and community-firstAmbitious yet self-aware, blending big dreams with grounded vulnerabilityPlayfully irreverent while still strategically sharpinformalfirst-person

Interaction Style

Collaborative and co-creative, often asking the audience to share their own goals or experiencesSupportive and validating, positioning the creator as a cheerleader as much as an expertCommunity-centric, frequently referencing ‘we’, ‘our community’, and shared milestonesConversational, framed like an ongoing relationship rather than one-off broadcasts

Community Building Signals

Sharing behind-the-scenes of hires, rebrands, memberships, and IRL events to make followers feel like insidersPositioning the audience as active participants in her journey (asking for tags, connections, and ideas)Using recurring brand language and in-jokes (PLM, specific foods, travel, emojis) to create a sense of shared cultureHighlighting membership growth, events, and teaching roles to reinforce a learning-focused community identity

Writing Style Patterns

Content Strategy

Hook: Conversational reveals that flip an assumption (e.g. “my numTone: informalCTA: Invitation to share experiences or goals in the co

Writing style breakdown

Core characteristics

Overall tone: warm, intimate, conversational, emotionally expressive, and distinctly “online” (heavily shaped by social media culture).

It blends personal diary energy with professional marketer/educator insights.

Voice feels like a smart, excitable friend who works in marketing and talks to you on Instagram/LinkedIn stories.

Style is casual but purposeful: she’s not rambling; she’s crafting a feeling and a point of view.

- Informal overall, but not sloppy. It’s “internet professional”

Frequent use of emojis, slang, lowercase “i”, and casual contractions.

Occasional industry terms and stats when talking about marketing.

No heavy jargon; when she uses numbers or data, it’s in a digestible way.

Energy

Medium-to-high energy: enthusiastic, sparkly, full of exclamation marks and emojis.

- Emotional range

Very bright, optimistic, celebratory when reflecting on wins or dreams.

Honest, vulnerable, and reflective when talking about challenges (diabetes, distance from family, imposter syndrome).

Motivational and slightly provocative when giving advice (e.g. “do you actually believe more content = more growth? or are you just scared to post less?”).

Signature traits

Direct reader engagement via questions, invitations, and “stick with me, it makes sense.”

- Heavy use of contrast

reach vs reputation

sunshine and rainbows vs rain

doing more” vs “belonging and smaller spaces

- Rhetorical questions appear frequently, especially near key argument turns

and you can feel it, can't you?

do you actually believe more content = more growth? or are you just scared to post less?

did you know I write a newsletter…?

- Uses humor and self-awareness in a soft, self-deprecating way

sorry imagine the PLM vlogs becausae they'd slap

(hi LinkedIn, I'm right here and I don't know how this hasn't happened yet)

best chocolate tastes like toothpaste

- Clear motivational undercurrent

Empowering reframes (“oh but you ALREADY ARE”).

Emphasis on choice and agency (“dreams coming true is a choice”).

Narrative person and addressing the reader

Heavy use of first person singular (“i”, “I”) to narrate experiences, hopes, feelings.

- Direct second person “you” to

Challenge limiting beliefs.

Invite participation.

Make the reader feel seen and included.

- Often blends “I” + “we” + “you”

we're in a hyper-accelerated trend cycle…

we doubled our membership numbers…

you just need to stop waiting…

- Commands are usually soft, framed as encouragement

stick with me, it makes sense.

let me know if you agree below

why not have a read

enjoy!

- Occasionally uses firmer statements but in a friendly tone

you don't need permission… you just need to stop waiting…

Sophie Miller

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

- Informal overall, but not sloppy. It’s “internet professional”

Energy

- Emotional range

Signature traits

- Heavy use of contrast

- Rhetorical questions appear frequently, especially near key argument turns

- Uses humor and self-awareness in a soft, self-deprecating way

- Clear motivational undercurrent

Narrative person and addressing the reader

- Direct second person “you” to

- Often blends “I” + “we” + “you”

- Commands are usually soft, framed as encouragement

- Occasionally uses firmer statements but in a friendly tone