Teresa Torres

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What if your product discovery felt less like a chore and more like a competitive advantage?

Most teams struggle with discovery because they treat it as a phase that happens before development starts. But the best teams treat discovery as a continuous habit that runs alongside development. It’s not about doing "enough" research; it’s about building a feedback loop that never stops.

I recently spoke with a product lead who was frustrated that her team was shipping features that nobody used. We looked at their process and found the gap: they were doing plenty of research, but they weren't connecting it to their daily decisions.

🎯 Focus on outcomes, not outputs — Stop measuring how many features you ship and start measuring the change in customer behavior.

🧪 Run small experiments — Don't wait for a perfect prototype. Test your riskiest assumptions with a sketch or a conversation.

🤝 Involve the whole trio — Discovery isn't just for designers. Get your PM and Lead Engineer in the room with customers.

The goal of discovery isn't to validate your ideas. It's to find the ideas that actually work." — Teresa

Read the full guide here: https://buff.ly/discovery-habits

🤔 What is the biggest hurdle your team faces when trying to talk to customers every week? Share your thoughts in the comments below.💬👇

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