Benjamin Sesser's LinkedIn Strategy…

BIG news... BrightHire has entered into an agreement to be acquired by Zoom 🚀 𝗪𝗲 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗕𝗿𝗶𝗴𝗵𝘁𝗛𝗶𝗿𝗲 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗺𝗶𝘀𝘀𝗶𝗼𝗻: 𝗴𝗶𝘃𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗵𝗲 𝗵𝗶�…

LinkedIn post image: BIG news... BrightHire has entered into an agreement to be acquired by Zoom 🚀

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Startups6 months ago

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This is me & my BrightHire co-founder Theodore Chestnut 31 years ago at our elementary school graduation. Last week closed our acquisition by Zoom. Like a graduation, we’re both proud & excited about…

LinkedIn post image: This is me & my BrightHire co-founder Theodore Chestnut 31 years ago at our elementary school graduation. Last week clos

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Entrepreneurship6 months ago

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Wow.... 🥹 The past few days since sharing our news have been very meaningful. My inbox, DMs, and feed have been filled with messages, comments, and calls from friends, former Brighties, BrightHire…

20222024 viral

Entrepreneurship6 months ago

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2025 was a 𝘽𝙄𝙂 year for BrightHire 🚀 𝗦𝗼 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 for our 𝗕𝗿𝗶𝗴𝗵𝘁𝗲𝗲𝘀 who worked tirelessly to make it happen, and our 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 for their support a…

LinkedIn post image: 2025 was a 𝘽𝙄𝙂 year for BrightHire 🚀

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Startup Growth5 months ago

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𝙏𝙝𝙚 𝘽𝙧𝙞𝙜𝙝𝙩𝙞𝙚 𝘽𝙪𝙣𝙘𝙝 🌼 It's been ~ 2 weeks since BrightHire joined Zoom. Immediate reflections: 𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. Even in this short time, we surfaced…

LinkedIn post image: 𝙏𝙝𝙚 𝘽𝙧𝙞𝙜𝙝𝙩𝙞𝙚 𝘽𝙪𝙣𝙘𝙝 🌼

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Company Culture5 months ago

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Reflections on making my first hire using BrightHire Screen... TLDR: The biggest value was opening up the aperture. 📸 Shout out to Oliver Stephenson, our great new hire! Big thank you to all the…

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Hiring5 months ago

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Topics & Content Focus

Primary Topics

Founder journey & long-term co-founder partnership as a business advantageInterview intelligence & modern talent acquisition practicesProduct-led growth and traction signaling in HR/Talent SaaSPost-acquisition integration and culture alignment with a strategic acquirerTeam, culture, and mission-centric storytelling

Secondary Themes

AI-powered interviewing (BrightHire Screen as an AI interviewer)Candidate experience design and interviewer enablementRisk reduction and documentation in hiring decisionsCommunity building via webinars and conferences (HIGHER, Shine)Year-in-review milestones and transparent performance metricsTrust, grit, and EQ/IQ as core co-founder traitsInternal momentum: being 'heads down, shipping' even during big transitions

Industry Focus

HR tech and talent acquisition softwareB2B enterprise SaaS for recruiting teamsAI-enabled interview intelligence platformsRecruiting operations and hiring process optimization

Content Categories

Founder narrative & company-building milestonesProduct and feature announcements with usage proofEvent/webinar recaps and distilled takeawaysHiring philosophy and process reflectionsTeam & culture celebration and integrations (BrightHire x Zoom)

Performance Insights

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Deeply personal founder/co-founder story tied directly to a major milestone (acquisition)Human-centered reflections on partnership, trust, and gratitudeBig company milestones that signal success (acquisition, ARR growth, Zoom deal)

Virality Signals

Substantial spike in likes and comments on posts that weave personal history with business milestonesHigh comment density on co-founder gratitude content relative to other postsNostalgic visual or narrative hook (childhood photo, long friendship) paired with a big outcome (acquisition)Milestone posts that invite congratulations and personal connection from the network

Structure & Quality

180

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Big milestone or transition framing (acquisition, big year, first hire)Nostalgic or personal origin-story opening (childhood photo, long friendship)Strong identity headers for the team or product (e.g., “The Brightee Bunch”)Clear thematic framing of reflections (“Immediate reflections:”, “Some takeaways…”)

Common Endings

Forward-looking optimism (“More to come”, “excited for what’s to come”, “on to the next milestone”)Gratitude and acknowledgments to team, clients, or partnersReinforcing the ongoing mission despite big external changesOccasional cultural or lyrical quote to punctuate the message

Value Delivery Methods

Contextual thought leadership on where interview intelligence fits in modern hiringConcrete business proof points (ARR growth, customer count, feature velocity) that validate expertiseEmotional value via authentic founder reflections and recognitions of people behind the productOperational insights on candidate experience, hiring quality, and risk reduction

Formatting Style

Short paragraphs with generous line breaks for scannabilityBulleted or emoji-led lists to showcase metrics and takeawaysSection headers with bold/italic styling using Unicode charactersOccasional numbered lists to organize lessons or takeawaysUse of emojis to mark milestones, metrics, and emotional tone (🚀🔥🙏)

Audience & Tone

Question Usage

0.5%

Response Rate

Detected Tone

Mission-driven founder-operatorSmart-casual and relatable expertMetrics-aware but people-first leaderOptimistic, grateful, and high-energysemi-formalfirst-person

Interaction Style

Highly supportive, congratulatory responses around major milestones and acquisitionsPersonal connections surfacing in comments on origin stories and co-founder postsMore limited but focused professional dialogue on tactical webinar recap content

Community Building Signals

Naming and uplifting internal community identity (e.g., calling employees “Brightees”)Hosting and recapping community events (webinars, conferences) to position as a hub in TAPublicly recognizing individual team members, hires, and collaboratorsReinforcing a shared mission and next-chapter narrative to keep followers invested

Writing Style Patterns

Content Strategy

Hook: Big milestone or transition framing (acquisition, big year, Tone: semi-formalCTA: Soft, implicit CTAs through gratitude and shout-ou

Writing style breakdown

Core characteristics

Overall tone: professional yet highly conversational, warm, and human.

Strongly positive, optimistic, and celebratory. Even when reflective or emotional, it stays uplifting.

Persuasive, but persuasion is rooted in enthusiasm, social proof, and gratitude rather than hard selling.

Emotionally rich: pride, gratitude, excitement, community spirit, and a bit of nostalgia.

Feels like a founder speaking as both individual and representative of a mission-driven company.

Formality

Hybrid of professional and casual.

Vocabulary is business-appropriate (mission, scale, impact, efficiency, quality of hire) but phrased in an informal, friendly way.

Frequent use of emojis, slang/abbreviations (LFG, TA, ARR), and spoken-language style create a casual, approachable feel inside a professional frame.

Energy and pace

High-energy and fast-paced, especially at openings and in big-announcement posts.

- Posts often start with an emotional jolt or bold statement

BIG news...

2025 was a 𝘽𝙄𝙂 year…

Wow.... 🥹

- Energy surges around

Milestones (acquisition, growth metrics)

Community moments (events, webinars, client stories)

Future-looking statements (“More to come 🚀”, “Chapter 2 is going to be epic.”)

Signature traits

- Heavy use of emojis to signal tone, emotion, and topic

🚀 for growth / big news / future

🙏 for gratitude

🥹 / 📽️ for emotional, reflective content

🔥 for excitement or being “fired up”

Industry-/topic-related emojis (🗣️, 🥕, 💜, 🎰, 🧱)

- Frequent, explicit gratitude

So grateful for…

Thank you…

Shout out to…

- Strong, repeated focus on

Clients

Team

TA community

Co-founder and family

- Simple but vivid emotional phrases

I’m incredibly excited…

I’m filled with emotion.

Beyond what I could’ve imagined.

- Occasional light humor / playfulness

we at BrightHire even had a little news... 😆

you’re welcome 🍻

Basically, I hit the co-founder jackpot. 🎰

Addressing the reader

- Pronouns

Frequent use of “we” to speak as BrightHire/the team.

I” when reflecting personally (co-founder story, gratitude, emotional notes).

- “you” appears mostly when

Highlighting benefits for teams/candidates.

Addressing the community directly in gratitude or CTAs.

- Style of engagement

More invitational and inclusive than instructive.

Uses “we’ll dig into”, “we’ll discuss” rather than commanding “You must learn…”.

When directly addressing, it’s supportive and collaborative, not preachy.

Commands vs suggestions

- CTA/commands tend to be soft and friendly

Save your spot via the link in the comments 👇

Register here 👇

- Suggestive rather than directive

We’ll discuss…

We’ve seen firsthand…

When a more direct tone is used, it’s usually about mission/vision, not ordering the reader to do something.

Benjamin Sesser

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

- Posts often start with an emotional jolt or bold statement

- Energy surges around

- Heavy use of emojis to signal tone, emotion, and topic

- Frequent, explicit gratitude

- Strong, repeated focus on

- Simple but vivid emotional phrases

- Occasional light humor / playfulness

- Pronouns

- “you” appears mostly when

- Style of engagement

- CTA/commands tend to be soft and friendly

- Suggestive rather than directive