LinkedIn Content Strategy & Writing Style
Co-founder @ BrightHire
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Benjamin Sesser positions himself as a mission-driven founder-operator who balances high-growth execution with deep relational integrity. His content strategy centers on the evolution of interview intelligence, using the recent acquisition of BrightHire by Zoom to pivot from startup grit to enterprise-scale impact. He distinguishes himself by grounding technical AI advancements in human-centric outcomes, frequently highlighting the intersection of lifelong partnership and professional success through reflections on his multi-decade bond with his co-founder. By blending hard business metrics like ARR growth and NPS with vulnerable storytelling about kindergarten friendships, Sesser builds a brand that is both formidable in the TA tech space and remarkably grounded.
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10.1K
BIG news... BrightHire has entered into an agreement to be acquired by Zoom ๐ ๐ช๐ฒ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ ๐๐ฟ๐ถ๐ด๐ต๐๐๐ถ๐ฟ๐ฒ ๐๐ถ๐๐ต ๐ฎ ๐๐ถ๐บ๐ฝ๐น๐ฒ ๐บ๐ถ๐๐๐ถ๐ผ๐ป: ๐ด๐ถ๐๐ฒ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐๐ต๐ฒ ๐ต๐ถ๏ฟฝโฆ
1.5 posts/week
Posts / Week
5.2 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
0%
Avg Engagement Rate
INCREASING
Performance Trend
180
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
NO
Question Usage
0.5%
Response Rate
Writing style breakdown
Core characteristics
Overall tone: professional yet highly conversational, warm, and human.
Strongly positive, optimistic, and celebratory. Even when reflective or emotional, it stays uplifting.
Persuasive, but persuasion is rooted in enthusiasm, social proof, and gratitude rather than hard selling.
Emotionally rich: pride, gratitude, excitement, community spirit, and a bit of nostalgia.
Feels like a founder speaking as both individual and representative of a mission-driven company.
Formality
Hybrid of professional and casual.
Vocabulary is business-appropriate (mission, scale, impact, efficiency, quality of hire) but phrased in an informal, friendly way.
Frequent use of emojis, slang/abbreviations (LFG, TA, ARR), and spoken-language style create a casual, approachable feel inside a professional frame.
Energy and pace
High-energy and fast-paced, especially at openings and in big-announcement posts.
BIG news...
2025 was a ๐ฝ๐๐ yearโฆ
Wow.... ๐ฅน
Milestones (acquisition, growth metrics)
Community moments (events, webinars, client stories)
Future-looking statements (โMore to come ๐โ, โChapter 2 is going to be epic.โ)
Signature traits
๐ for growth / big news / future
๐ for gratitude
๐ฅน / ๐ฝ๏ธ for emotional, reflective content
๐ฅ for excitement or being โfired upโ
Industry-/topic-related emojis (๐ฃ๏ธ, ๐ฅ, ๐, ๐ฐ, ๐งฑ)
So grateful forโฆ
Thank youโฆ
Shout out toโฆ
Clients
Team
TA community
Co-founder and family
Iโm incredibly excitedโฆ
Iโm filled with emotion.
Beyond what I couldโve imagined.
we at BrightHire even had a little news... ๐
youโre welcome ๐ป
Basically, I hit the co-founder jackpot. ๐ฐ
Addressing the reader
Frequent use of โweโ to speak as BrightHire/the team.
Iโ when reflecting personally (co-founder story, gratitude, emotional notes).
Highlighting benefits for teams/candidates.
Addressing the community directly in gratitude or CTAs.
More invitational and inclusive than instructive.
Uses โweโll dig intoโ, โweโll discussโ rather than commanding โYou must learnโฆโ.
When directly addressing, itโs supportive and collaborative, not preachy.
Commands vs suggestions
Save your spot via the link in the comments ๐
Register here ๐
Weโll discussโฆ
Weโve seen firsthandโฆ
When a more direct tone is used, itโs usually about mission/vision, not ordering the reader to do something.
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Write like Benjamin Sesser.
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This is me & my BrightHire co-founder Theodore Chestnut 31 years ago at our elementary school graduation. Last week closed our acquisition by Zoom. Like a graduation, weโre both proud & excited aboutโฆ
Wow.... ๐ฅน The past few days since sharing our news have been very meaningful. My inbox, DMs, and feed have been filled with messages, comments, and calls from friends, former Brighties, BrightHireโฆ
2025 was a ๐ฝ๐๐ year for BrightHire ๐ ๐ฆ๐ผ ๐ด๐ฟ๐ฎ๐๐ฒ๐ณ๐๐น for our ๐๐ฟ๐ถ๐ด๐ต๐๐ฒ๐ฒ๐ who worked tirelessly to make it happen, and our ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ for their support aโฆ
๐๐๐ ๐ฝ๐ง๐๐๐๐ฉ๐๐ ๐ฝ๐ช๐ฃ๐๐ ๐ผ It's been ~ 2 weeks since BrightHire joined Zoom. Immediate reflections: ๐๐ป๐ฐ๐ฟ๐ฒ๐ฑ๐ถ๐ฏ๐น๐ฒ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐. Even in this short time, we surfacedโฆ
Reflections on making my first hire using BrightHire Screen... TLDR: The biggest value was opening up the aperture. ๐ธ Shout out to Oliver Stephenson, our great new hire! Big thank you to all theโฆ
