Dr. Gleb Tsipursky

The style is professional, authoritative, and data-informed, but accessible.

It is clearly business-oriented, with a consulting / thought-leadership tone.

The voice is direct and confident, not chatty, humorous, or poetic.

It is persuasive through logic and evidence rather than emotion, jokes, or dramatic flair.

The language is plain, precise, and jargon-light, but it does use standard business and AI vocabulary (e.g., Gen AI, workflows, adoption, operating leverage).

Overall formal to semi-formal.

No slang.

No contractions (always 'do not', 'cannot', 'it is', 'that is', 'you are', etc.).

Grammar is standard and correct; sentences follow conventional syntax.

Calm, steady, and measured.

The energy comes from clarity and momentum of ideas, not from exclamation marks or emotional language.

Emotion is understated; words like 'critical', 'massive', 'undeniable', 'striking' are used sparingly as amplifiers.

The tone is serious, reflective, and focused on implications and action.

Frequent use of evidence or references: data, studies, named organizations, and specific engagements.

Abstract concepts anchored with concrete examples (e.g., ASNT event, retail consulting engagement).

Cause-and-effect framing: 'This situation threatens...', 'That shared feedback loop creates...', 'Real adoption happens when...'.

Clear problem → implication → solution pattern.

Short, punchy summary or thesis statements, often as standalone paragraphs.

No rhetorical questions in the sampled texts; the style prefers declarative statements over question-based hooks.

Repetition for emphasis is light but present in structural ways (e.g., a sequence of parallel sentences beginning with 'This' or 'That').

Uses second person 'you' and 'your' when giving advice or prescriptions, especially toward the end of posts.

Third person is used to describe situations, organizations, and leaders ('Organizations must...', 'Leaders who want...', 'We are witnessing...').

First person 'I' is rare and limited to meta-references to the author’s content ('Read more in my article...').

'Invite a mix of early adopters and everyday users.'

'Recognize participants as co-creators.'

'Stop trying to force compliance from the top and start fueling the momentum...'

Commands are framed as guidance from an expert, not as casual imperatives or hype.