Yash Sheth: LinkedIn Content Strategy & Writing Style

The Fintech Idea Graveyard: Why Great Tech Dies Because of Bad Distribution Every year, hundreds of fintech startups shut down. Not because their tech was weak. Not because founders weren’t smart. N…

Why Bharat Doesn’t Trust Institutions the Way Metro India Does This isn’t discussed enough in boardrooms. And when it is, it’s usually misunderstood. Bharat’s lower trust in institutions is not igno…

The Psychology of a Kirana Drawer Why merchants separate “Daily Cash”, “Family Cash”, and “Credit Cash” and what fintech can build from this forgotten behaviour Last week, I spent 15 minutes watchin…

The TikTok-isation of Finance 60-second money decisions and what it means for lenders Last week, I was reading a notification on my phone. Take a loan in under a minute. No branch visit. No paperwor…

The Financial Lives of India’s Invisible Workforce Barbers, Drivers, Cooks. Security guards Delivery boys. Millions of people who keep India running, yet fintech industry rarely designs products for…

What Kirana Stores Understand About Money That MBA Textbooks Don’t Every kirana store in India runs a tighter financial system than most PowerPoint business plans. No dashboards. No KPIs. No Monte Ca…