I worry marketing is heading in the wrong direction. AI startups promising to reimagine it are reimagining it in a really bleak way. I’ve watched as new AI marketing apps promise to learn ‘who you ar…


Marketing (CMO, SVP) | All things AI | Sequoia Scout | Advisor
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I worry marketing is heading in the wrong direction. AI startups promising to reimagine it are reimagining it in a really bleak way. I’ve watched as new AI marketing apps promise to learn ‘who you ar…
As a marketing & growth leader, grinding every day, I’ve never felt this far behind. AI is moving at a frightening pace. You could say, ever since ChatGPT launched, I’ve dived headfirst into AI. - M…
I’m not sure if people realised, but the AI launches in 2025 changed how we do marketing. Here are 5 of the biggest AI launches and how they transformed how marketers win. 1. Content Remixing - Gemi…
Had coffee with a CMO last week. Their biggest fear was that AI was making all marketing knowledge free. It used to take years to learn the best marketing playbooks. Now, AI is giving away those pla…
I’ll give you all a secret on AI for writing. It’s not the em dashes that are the primary giveaway; it’s another easy pattern to spot. The easiest way to spot someone pasting copy from an AI assistan…
The Old Way of Marketing -------------------------- Marketer: "Ok, I have an idea for a campaign." Marketer: "Let me first create a slide deck to get the team onboard" ... 5 days later Marketer: "Gr…
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