LinkedIn Content Strategy & Writing Style
Optimist, New York Times bestselling author of "Start with Why" and "The Infinite Game", and founder of The Optimism Company
10 people tracking this creator on Viral Brain
Simon Sinek positions himself as a high-level philosopher of organizational health, bridging the gap between abstract human virtues and concrete business strategy. His content centers on the infinite mindset, using case studies like the Savannah Bananas or Ken Burns to illustrate how legacy and long-term commitment outweigh short-term competition. He distinguishes himself by reframing corporate challenges as deeply human experiences, focusing on themes of existential flexibility, kindness, and "worthy rivalry." This creates a unique intersection where anthropological insights meet executive training, transforming leadership from a solo performance into a collaborative, community-driven practice rooted in optimism.
8.9M
56
11.4K
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5.3
13
6
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institu…
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or ha…
5.3 posts/week
Posts / Week
1.5 days
Days Between Posts
6
Total Posts Analyzed
HIGH
Posting Frequency
11354.7%
Avg Engagement Rate
INCREASING
Performance Trend
120
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.79/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
<start of post>
Leadership is not a rank to be attained. It is a responsibility to be lived.
We often mistake authority for leadership. But authority is just the power to tell people what to do. Leadership is the choice to look after the person to the left of us and the person to the right of us.
When we feel safe among our own, we naturally combine our talents and our strengths to face the dangers outside.
That’s the Circle of Safety.
That’s how we thrive.
🎧 Listen to the full conversation on the latest episode of A Bit of Optimism: https://simonsinek.com/podcast/
<end of post>
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