Johnny Campbell

The author’s voice is that of a 'Pragmatic Thought Leader.' It is professional, authoritative, and intellectually curious, yet grounded in real-world corporate experience. The style is a blend of 'Persuasive-Professional' and 'Direct-Conversational.' It avoids the fluff of traditional corporate PR in favor of a 'no-nonsense' diagnostic approach to industry problems.

Core Characteristics: The writing is methodical and structured. It often starts with a high-level observation or a personal reflection and moves quickly into a 'problem-solution' framework. It is 'punchy' because it uses sharp, declarative sentences to land points, but 'informative' because it relies on specific names, titles, and data points.

Emotional Tone and Energy: The energy is 'steady and urgent.' It is not frantic, but it conveys a sense of importance. The author writes with the confidence of someone who has 'been in the room,' using a reflective pace for personal posts (Post 1) and a faster, more critical pace for industry critiques (Post 6 and 9).

Signature Writing Traits: The author frequently uses 'The Provocation'—a statement that challenges the status quo (e.g., 'stop reporting that you did your job'). They use 'The Pivot'—transitioning from a general trend to a specific podcast episode or newsletter. Direct audience engagement is high, often ending with a clear instruction or a request for input.

Addressing the Reader: The author uses a mix of first-person ('I') to establish credibility and second-person ('you') to create a 'peer-to-peer' coaching dynamic. Suggestions are framed as 'practical shifts' rather than soft ideas, often using direct commands like 'Read the full breakdown' or 'Help us build a clearer picture.'