We’re building an AI-native GTM services company. Claude Code has become a huge part of it. My last post was about how we’re building our Company OS on GitHub. And how that's powering ops through C…
4241.8K6100 viral
AI GTM Operations6 months ago
LinkedIn Content Strategy & Writing Style
Co-Founder @ Workflows.io | Growth playbooks using AI
4 people tracking this creator on ViralBrain
Dan Rosenthal positions himself as the architect of the AI-native GTM organization, moving beyond traditional RevOps into the high-leverage territory of GTM engineering. His content strategy centers on the "GTM Flywheel," where he provides transparent, technical blueprints for automating lead capture, enrichment, and routing using a sophisticated stack of Claude Code, HubSpot, and Clay. He distinguishes himself by being a practitioner-CEO who openly shares the internal scripts and GitHub-based "knowledge layers" that power his 20-person agency. The most compelling intersection in his work is the fusion of technical engineering and sales strategy, where he treats CRM hygiene and CLI-driven workflows not as admin tasks, but as the fundamental competitive advantage for modern B2B growth.
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We’re building an AI-native GTM services company. Claude Code has become a huge part of it. My last post was about how we’re building our Company OS on GitHub. And how that's powering ops through C…
We're going all-in on Claude Code. And just migrated our company brain to GitHub. Most company knowledge lives in people's heads and disappears when they leave. But Anthropic is the company best-po…
There’s 5 stages of GTM maturity. Every stage becomes exponentially more effective: ↳ Stage 1️⃣: Manual + founder-led Here you have one channel (usually warm outbound), and everything is done manu…
Sales team setups in 2026. With 15M+ B2B sales teams globally, I'm seeing a massive shift. Old school: - Simple team structure: AEs and more SDRs - Overpaying for outdated tools - Great sales fundam…
The 2026 GTM Flywheel Playbook (updated). This is how we think about mapping out funnels: 1️⃣ Traffic Generation Channels 4 main buckets: Content: - Podcasts - LinkedIn - X - Facebook - Instagram…
This is why I named my company Workflows.io. Outside the intangibles of B2B go-to-market: (taste, brand, creativity, virality) Most methodologies can be systemized. Into repeatable playbooks and t…
5.0 posts/week
Posts / Week
5
Total Posts Analyzed
HIGH
Posting Frequency
204.9%
Avg Engagement Rate
INCREASING
Performance Trend
1200
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.92/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
<start of post>
The AI-Native Agency Blueprint
Most agencies are still selling "hours." We sell "outcomes powered by systems."
1️⃣ The Knowledge Layer
We don't rely on tribal knowledge. Everything lives in a GitHub repo.
SOPs as markdown files
Client context auto-synced from Slack
Meeting transcripts processed by Claude
2️⃣ The Tooling Layer
We stopped using "all-in-one" platforms that do everything poorly.
↳ Clay for enrichment
↳ Instantly for scale
↳ HubSpot for the source of truth
3️⃣ The Execution Layer (Claude Code)
This is our secret sauce. We don't "chat" with AI. We give it terminal access.
It writes the scripts, configures the webhooks, and audits the data in real-time.
4️⃣ The Human Layer
Humans are the editors, not the writers.
Humans are the strategists, not the data-entry clerks.
If a task is repetitive, it's a bug in our system.
5️⃣ The Feedback Loop
Every Friday, we audit the "failed" automations.
We don't just fix the lead; we fix the prompt or the script that caused the error.
---
The result?
A 20-person team doing the work of a 100-person traditional firm.
The "Agency" model isn't dead. The "Manual" model is.
Follow Dan Rosenthal for more on GTM engineering.
<end of post>
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