Most B2B companies still don't understand content. The winners are turning it into a team sport. OLD WAY - "We're at this conference!" - "Merry Christmas from Acme!" - Boring post announcements on t…

6321164743 viral

B2B Marketing4 months ago

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This is why I named my company Workflows.io. Outside the intangibles of B2B go-to-market: (taste, brand, creativity, virality) Most methodologies can be systemized. Into repeatable playbooks and t…

230691318 viral

Sales & Marketing4 months ago

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GTM tech you should keep an eye on in 2026. 20 categories. 52 tools. ↳ CRM - HubSpot - Salesforce - Attio ↳Marketing Automation - ActiveCampaign - Customer.io - HubSpot ↳Company Database - DiscoLi…

17462914 viral

Sales & Marketing Technology3 months ago

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"AI SDR" Artisan got banned on LinkedIn (incl. founders). And I see a lot of GTM tools kicking them while they're down. Promoting their own tools. Now for the record, Artisan doesn't support the ty…

12975313 viral

Go-To-Market Strategy3 months ago

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Workflows.io has completed the 0→1. We're looking for exceptional new talent to help us go from 1→10. Highlights from the last 6 months: - Went from $0→$1.5M ARR. - Scaled to 13 team members. - Book…

16150612 viral

Hiring3 months ago

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I call these these the "magic buttons". I barely see anyone using these HubSpot cards. We're combining them with Clay to help our clients' sales teams launch complex enrichment workflows with button…

13653611 viral

4 months ago

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Topics & Content Focus

Primary Topics

Systemized B2B go-to-market and revenue operations (workflows, ABM systems, RevOps infrastructure)Content-led demand generation on LinkedIn using personal brands and employee-led distributionAI-augmented outbound and modern GTM tech stacks (tools, automations, AI agents, SDR tooling)Bootstrapped agency/SaaS growth from 0→1→10 with a focus on high-output operator cultureProductizing playbooks, workflows, and templates as enduring GTM assets

Secondary Themes

Channel risk and diversification beyond LinkedIn as a single point of failureEthics, policy, and TOS risk in AI GTM tools (e.g., AI SDR platforms getting banned)Career paths for ambitious operators (grinders, future founders, GTM engineers)Remote, async, impact-based work culture and compensationThe shift from traditional corporate marketing to modern demand gen

Industry Focus

B2B SaaS and tech-enabled services go-to-marketRevenue operations and sales development (RevOps, SDR, GTM engineering)LinkedIn-centric B2B demand generation and social sellingOutbound-focused GTM agencies and consultancies

Content Categories

Tactical playbooks and step-by-step systemsGTM and sales tech stack roundups with category breakdownsCompany building and milestone announcements (growth, ARR, hiring)Hiring and talent attraction posts for specialized GTM rolesOpinion and commentary on industry events and platform policiesResource and asset announcements (free workflows, templates, tools)

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Detailed content-led demand generation systems with specific tools and stepsFree, productized GTM workflows and templates positioned as an open resourceCurated GTM tool stacks broken down by category and use case

Virality Signals

Playbook-style posts with explicit step-by-step systems and tool stacks attract significantly more shares and savesPosts that productize knowledge into free resources (workflows, templates) drive strong engagement and likely click-throughsFramework language (0→1, 1→10, OLD vs NEW) and specific numbers (ARR, meetings) increase perceived authority and shareabilityOpinion-only or news commentary posts get healthy comments but relatively fewer shares compared to tactical systems posts

Structure & Quality

250

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.8/10

Uniqueness Score

Common Hooks

Strong, opinionated one-liners that challenge the status quo (e.g., most B2B companies still don't understand content)Time-framed or future-oriented hooks that signal relevance (e.g., GTM tech to watch in 2026, 2025 content demand gen)Milestone or transformation hooks (0→1, looking for 1→10, why I named my company X)Newsjacking hooks around timely events in the GTM/AI ecosystem (e.g., AI SDR tool bans)

Common Endings

Direct CTAs to comment or contribute (what would you add?, apply using the link in comments)Soft imperative summaries that reinforce the core thesis (LinkedIn content is the best inbound channel, reminder to diversify GTM channels)Pointing to an external asset or link in the comments (apply here, free workflows link in comments)Aspirational closer positioning the reader as an ambitious operator (if you want to build X, then do Y)

Value Delivery Methods

Concrete, end-to-end GTM architectures rather than isolated tipsHighly specific tool recommendations mapped to each stage of the funnelOperational insights framed as reusable workflows and frameworksOpportunities and pathways for ambitious GTM operators to advance their careersClarity on emerging categories like AI GTM agents, GTM engineers, and service-as-a-software models

Formatting Style

Short paragraphs with heavy line breaks for readabilityBulleted and categorized lists (especially for tools and frameworks)Numbered step frameworks (1️⃣, 2️⃣, 3️⃣) describing GTM systems end-to-endExplicit contrast sections with labels (OLD WAY vs NEW WAY)Sparse, intentional emoji usage to emphasize sections rather than decorateUse of arrows and symbols (↳, 0→1, 1→10) to signal flow and progression

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Systems-obsessed GTM tacticianSmart-casual operator with strong opinionsDirect, high-signal, low-fluff communicatorAmbitious and slightly contrarian B2B builderPractitioner-first educator focused on real-world implementationsemi-formalfirst-person

Interaction Style

Collaborative, inviting practitioners to co-create lists, add tools, and share perspectivesAspirational, speaking directly to high-agency operators and future foundersEducational, breaking down complex GTM motions in digestible steps that invite follow-up questionsCommunity-framing, positioning the company and team as a hub for modern GTM experimentation

Community Building Signals

Promotes employee-led brands and positions many personal brands as the composite company brandOpenly shares internal systems and frameworks, building trust and a sense of being on the insideFrames roles and culture for people who identify as grinders and entrepreneurial operatorsConsistently reinforces LinkedIn as a shared, central arena for this GTM community

Writing Style Patterns

Content Strategy

Hook: Strong, opinionated one-liners that challenge the status quoTone: semi-formalCTA: Open-ended questions that solicit input and tool s

Writing style breakdown

- Core characteristics

Professional, GTM-savvy, and highly practical.

Conversational but not casual-sloppy; it feels like a sharp operator talking to peers.

Strongly informative and instructional, with a subtle persuasive undercurrent.

Direct and concise; low fluff, no exaggerated hype-words.

Occasionally motivational, but always grounded in numbers, systems, and tools.

- Formal vs casual

Sits between professional and conversational.

Uses contractions freely (we've, we're, don't, can't).

No slang-heavy language; terminology is B2B/GTM-specific rather than youth slang.

- Emotional tone and energy

Medium-high energy but controlled; confident and matter-of-fact.

Energy often comes from short, punchy lines and stats rather than exclamation.

Tone is pragmatic and operator-like: focused on results, systems, and outcomes.

- Short, standalone lines for emphasis, such as

And it paid off.

And best of all, 100% bootstrapped.

This is the exact system we use.

Strong use of concrete metrics (ARR, meetings booked, % inbound, impressions).

- Reframing or contrast structures

OLD WAY / NEW WAY

0→1 vs 1→10

- Highlights from the last 6 months

2025 CONTENT DEMAND GEN

Systems framing: workflows, playbooks, templates, frameworks, motion.

- Limited but deliberate rhetorical questions

Any that you'd add to the list? 👇

Direct audience engagement mostly at the end (as CTA), not throughout.

- Primarily

First person plural when speaking as the company: we, our.

Second person for CTAs and outcomes: if you're out reading this and you want to...

- First person singular is rare and tends to be used for opinions or clarifications

I call these these the "magic buttons".

I'm also not saying they didn't deserve the ban...

- If you want to set this up yourself

Edit your contact/company view.

Add a card on the right-side.

- So if you're out reading this and you want to

Build things without cookie cutter guidance...

Discover the best of yourself...

Dan Rosenthal

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

- Core characteristics

- Formal vs casual

- Emotional tone and energy

- Short, standalone lines for emphasis, such as

- Reframing or contrast structures

- Highlights from the last 6 months

- Limited but deliberate rhetorical questions

- Primarily

- First person singular is rare and tends to be used for opinions or clarifications

- If you want to set this up yourself

- So if you're out reading this and you want to