Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 90+ free tools
Resources
Free Tools90+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
LoginStart 7 Days Trial
Back to Discover Heroes
Glen Cathey

Glen Cathey

LinkedIn Content Strategy & Writing Style

Applied Generative AI & LLM’s | Future of Work Architect | Global Sourcing & Semantic Search Authority

United States
16 Viral ScoreView on LinkedIn

3 people tracking this creator on ViralBrain

Warm Analysis

Glen Cathey positions himself as a high-level architect of the future of work, bridging the gap between legacy talent acquisition and the frontier of generative AI. His content strategy centers on moving beyond simple automation to advocate for a fundamental redesign of human-AI collaboration, frequently using metaphors like "paving cowpaths" to challenge leaders to rethink rather than just accelerate existing processes. He is notable for his ability to translate complex technical shifts—such as agentic workflows and LLM benchmarks—into practical talent strategies, focusing on the "17% of human expertise" that remains irreplaceable. His work represents a sophisticated intersection of semantic search authority and macroeconomic foresight, where he balances a deep fascination with AI’s potential against a grounded, empathetic commitment to leadership integrity and gender equity.

Performance Overview

Followers

72.3K

Connections

30.0K

Avg. Engagement

79

Engagement Rate

Posts/Week

4.7

Viral Score

16

Posts Analyzed

4

Top Posts by Engagement

Stumbled across 4 recruiting roles at Anthropic. Solid pay ranges $170,000 - $295,000 USD. 😯 Technical Recruiter, Specialized (SF and Seattle) https://lnkd.in/evJPRYGH Recruiter, Technical (SF, Se…

265474411 viral
Recruiting8 months ago
View on LinkedIn

If you read nothing else today, read this. It may be the most important thing you read this year. As someone who uses AI every single day for deep knowledge work, I can tell you that what Matt Shumer…

14747116 viral
Future of Work8 months ago
View on LinkedIn

Hiring managers are a part of talent acquisition, but what % of the hiring managers you've worked with (or interviewed with!) actively worked to recruit the candidates in the process? Remember, to re…

1236186 viral
Recruiting & Talent Acquisition7 months ago
View on LinkedIn

Anthropic just released an HR Plugin for Cowork, and it's worth a look even if you don't have access to or plan to use them so you can get a sense of these kinds of capabilities and skills, such as:…

LinkedIn post image: Anthropic just released an HR Plugin for Cowork, and it's worth a look even if you don't have access to or plan to use t
11815104 viral
AI in HR8 months ago
View on LinkedIn

What makes one candidate "better" than another - assuming skills and experience are equal? What constitutes an "A player?" I often write and talk about making sure you source, talk to, and screen eno…

1052484 viral
Talent Acquisition9 months ago
View on LinkedIn

I’m happy to share that I’ve obtained a new certification: Randstad Gemini AI Skills Accelerator from Randstad! Very cool to have played a part in developing the content & program!

1221803 viral
AI10 months ago
View on LinkedIn

Posting Patterns & Frequency

4.7 posts/week

Posts / Week

1.6 days

Days Between Posts

4

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

SundayMondayWednesday

Best Performing Times To Post

11:00–13:30 UTC (late morning to early afternoon)12:00–13:00 UTC (midday cluster)

Topics & Content Focus

Primary Topics

AI-driven structural disruption in white-collar work (underemployment, wage compression, career downgrading)Talent Acquisition as an early-warning system for labor market shifts (pipeline erosion, applicant signals, salary expectations)Enterprise HR tech strategy (AI layers inside HCM/HRIS, platform cannibalization vs standalone tools)

Secondary Themes

Recruiting operations psychology (who actually recruits: hiring manager behavior and candidate persuasion)Measurement critique (why headline unemployment metrics fail to capture AI displacement)Light community-relatable workplace humor to humanize the feed

Industry Focus

Talent Acquisition / HR leadershipEnterprise HRIS/HCM ecosystem (Workday-centric) and adjacent enterprise SaaS toolingLabor market analytics and workforce planning

Content Categories

Research synthesis + implications (Anthropic/BLS-style interpretation)Enterprise product teardown (feature, pricing, adoption, competitive dynamics)Practitioner discussion prompts for TA/HR operatorsCulture/relatability posts to maintain creator approachability

Performance Insights

78.7%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Hiring manager accountability and candidate persuasion (recruiting is not just interviewing)AI displacement interpreted through labor-market measurement gaps (why unemployment won’t show it)AI exposure research and talent pipeline erosion (quiet drop in early-career hiring)

Virality Signals

High-comment prompts that invite respondents to self-identify ('in your experience…what %…')Debate-bait framing without being inflammatory (metric critique + contrarian prediction)Credibility stacking: external research links + concrete numbers + operational implicationsShareable takeaways for HR leaders (early warning system narrative)

Structure & Quality

280

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Contrarian reframing of a familiar metric or narrative (e.g., 'that’s not a hot take—it’s how the math works')Immediate specificity (naming the dataset/vendor/tool and what changed 'just launched', 'latest research')Pattern interrupt via a surprising implication ('unemployment might never move')Human workplace observation as a mirror (hiring manager behavior, candidate experience)

Common Endings

Open-ended discussion question to solicit experiences ('What do you think?')Future pacing / sequel setup ('I’ll be sharing later this week', 'I go deeper in the article below')Bullet-pointed uncertainties to invite debate (implementation risks, competitive response, cost scaling)

Value Delivery Methods

Turns complex labor-market concepts into operator-relevant signals (what TA/HR can observe before dashboards catch up)Connects enterprise AI product moves to budget strategy and governance (not just feature summaries)Provides decision-making frames (what to watch, what questions to ask, what metrics mislead)

Formatting Style

Skimmable long-form blocks with short paragraphsArrow bullets for scenario lists (→) to create rhythm and claritySelective emphasis via short punch lines ('Read that again.')Named entities + numbers used as anchors (U-6, 90% adoption, 400 licenses, 300+ skills)

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Analytical practitionerCalmly contrarian (myth-busting without rage)Research-to-operations translatorStrategic systems thinker (metrics, incentives, platform economics)Relatable HR/TA insidersemi-formalfirst-person

Interaction Style

Peer roundtable facilitation (invites anecdotes and benchmarks)Leader-to-leader prompting (speaks directly to TA/HR as accountable stakeholders)Debate-friendly framing (presents a thesis, then asks for counterviews)

Community Building Signals

Repeated direct address to the same identity group ('For TA and HR…') to create in-group cohesionUses discussion questions to convert readers into co-authors (crowdsourced norms and benchmarks)Balances heavy topics with occasional humor to reduce distance and sustain followership

Writing Style Patterns

Content Strategy

Hook: Contrarian reframing of a familiar metric or narrative (e.g.Tone: semi-formalCTA: Conversation CTA (ask for percentages, opinions, e

Writing style breakdown

<start of post>

The "skills gap" is the greatest ghost story ever told in corporate America.

We’ve been hearing about it for a decade. We’re told that the reason 10 million jobs sit open is that the workforce simply doesn't have the "technical chops" to fill them.

It’s a convenient narrative. It shifts the burden of training from the employer to the individual.

But here’s the thing... the data tells a different story.

When you look at the "unfilled" roles in most Fortune 500 companies, you don't see a lack of applicants. You see a lack of "perfect" applicants.

We’ve automated our way into a talent bottleneck

→ ATS filters that reject 98% of resumes for missing a single keyword.

→ Hiring managers demanding 10 years of experience in a 3-year-old technology.

→ Salary bands that haven't been adjusted for 2024 inflation.

→ Interview processes that require 8 rounds and a "take-home project."

We aren't suffering from a skills gap. We’re suffering from a "flexibility gap."

I’ve seen this play out in real-time. A company will leave a critical engineering role open for nine months—losing millions in productivity—because they refuse to hire a candidate who has 90% of the skills and train them on the remaining 10%.

Think about that.

We would rather lose millions in "potential" than spend thousands on "development."

For those of us in TA and HR, this is our moment to push back. We are the ones who see the "silver medalist" candidates who could be gold medalists with four weeks of onboarding.

If we don't fix the selection process, the skills gap will continue to be the perfect excuse for stagnant growth.

Stop looking for the unicorn. Start building the stable.

What do you think? Is the skills gap real, or is it just a failure of our hiring systems?

I go deeper into the "Selection Paradox" in the link below. 👇

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. THE HOOK: A startling statistic, a personal anecdote, or a contrarian statement.
2. STRUCTURAL FLOW & LOGICAL PROGRESSION

Sign in to unlock the full writing analysis

Apply Glen Cathey's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Glen Cathey.

Lealem Getahun Simegn

Lealem Getahun Simegn

Software Engineer

1,289 Viral Score

Felix Frank ⚙️

Felix Frank ⚙️

Founder @StackOptimise | Co-Founder @Blume

65 Viral Score

Shashank Sharma

Shashank Sharma

Anti-Fragile Human, Thinker, Storyteller, Founder and Marketer | Bittersweet, but unabashedly myself :)

58 Viral Score

Anmol Garg

Anmol Garg

Standup Comedian | Corporate Babaji

73 Viral Score

Austin Belcak

Austin Belcak

I Teach People How To Land Amazing Jobs Without Applying Online // Ready To Land A Great Role 2x Faster (With A $44K+ Raise)? Head To 👉 CultivatedCulture.com/Coaching

2 Viral Score

Aditya Kulkarni

Aditya Kulkarni

paperplane - vacation savings club | Previously Founder-CEO, Stoa | 12 years tinkering around

11 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Glen Cathey and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Glen Cathey.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Dharmesh BA 🕵🏽‍♂️
  • Deepak Singh
  • Paras Chopra
  • Dilip Kumar
  • Sajith Pai
  • Paweł Huryn
  • 🦾Eric Nowoslawski
  • Patrick Dang
  • Nick Abraham
  • Matteo Fois
  • Kellen Casebeer
  • Daniel Priestley
  • Ben Labay
  • Yared Endale