Merick Schoute's LinkedIn Strategy…

WELL, THAT ESCALATED QUICKLY 🚀 The first Crunchy Loops numbers are in, and they’re insane. In just the first three weeks, we’ve already sold over 250,000 packs🤯. We’ve never launched a product with…

LinkedIn post image: WELL, THAT ESCALATED QUICKLY 🚀

1.0K982100 viral

Product Launch6 months ago

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BIG MOMENT🧨 Today is a huge milestone for us: Holie's Crunchy Loops are live! For decades, big American cereal companies have been selling sugary breakfasts disguised as fun. Bright mascots, kid fo…

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Product Launch6 months ago

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GEWONNEN 🙌 De eerste prijs van het jaar is binnen! En wat voor een. We hebben met Holie's een prestigieuze Industributie Award ’26 gewonnen, in de categorie Beste Gezondheidsinitiatief, voor het zet…

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Awards & Recognition6 months ago

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WE WON! 🏆 Zojuist kwam het nieuws binnen dat we met Holie's voor het 2e jaar op rij zijn uitgeroepen tot hét #1 meest gewaardeerde merk in Cereals van Nederland. Het allermooiste? Dat dit de beoorde…

590711100 viral

Brand Marketing8 months ago

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WE'RE GOING NEXT LEVEL 🏴‍☠️ Dit jaar groeiden we hard. We gingen door de 20M grens heen, wonnen een rechtszaak van Big Food en verdubbelden ons team. Check dit interview met MT/Sprout voor de volled…

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Startup Growth7 months ago

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BIG NEWS: HOLIE'S FACTORY = OPEN 🎢 In 2019 produceerden we voor het eerst Holie's Granola: 5.000 kg was het minimum. Voor ons toen een gigantische hoeveelheid en we waren bang dat we het nooit zoude…

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Manufacturing Expansion6 months ago

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Topics & Content Focus

Primary Topics

Health-food challenger product launches in the breakfast & snack aisle (cereal, bars) with a clear nutritional proposition (no sugar/sweeteners, higher protein/fibre)Challenger-brand positioning versus legacy incumbents (calling out sugar-heavy category norms and kid-targeted marketing)Proof-of-momentum storytelling (early sales traction, distribution availability, market adoption signals)

Secondary Themes

Retailer and industry validation as credibility assets (awards, nominations, expert juries)Employer branding and commercial team scaling for Benelux expansionBehind-the-scenes founder/operator moments used as brand humanization

Industry Focus

Benelux FMCGBetter-for-you CPG / functional nutritionBreakfast cereals and healthy snackingRetail distribution-led growth (grocery/channel expansion)

Content Categories

Product marketing announcementsFounder-led brand narrative & PRSocial proof / traction reportingAdvocacy-style consumer education (anti-sugar framing)Recruiting / hiring announcements

Performance Insights

533.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Launch + mission framing (category reform narrative paired with availability)Traction reporting (early sales numbers as social proof)Third-party validation (awards/retailer nominations and expert jury credibility)

Virality Signals

Outcome-first hooks that create instant curiosity and perceived momentumUse of extreme/clear proof (large sales number in short time window)Strong antagonist framing (big American cereal companies / decades of sugar dominance)Highly memetic formatting (caps + emojis + punchy lines) optimized for fast scrollingShareable mission wedge (anti-sugar advocacy positioned as public-interest)

Structure & Quality

150

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

All-caps, high-arousal headline hooks (e.g., big news / big moment / escalation framing)Milestone declaration first, explanation second (lead with outcome, then context)Contrarian category attack (legacy brands framed as the problem)Compressed proof points (numbers, time windows, or a tight list of product benefits)

Common Endings

Direct action to buy/try in-store with immediacy languageGratitude to supporters/communityLight sign-off with convivial tone (cheers/thanks)

Value Delivery Methods

Category education via simplified moral contrast (legacy sugar vs new standard)Consumer decision shortcuts (clear benefit bullets and availability/distribution info)Credibility stacking (traction numbers + retailer validation + expert jury names)Brand trust-building through product R&D effort narrative (taste challenge, years of iteration)

Formatting Style

Short paragraphs with heavy emphasis (caps, exclamation points)Emoji-led bullets for scannable product claimsConcrete numbers and timeframes used as credibility anchorsBilingual/cultural codes (English + Dutch/French touches) to signal Benelux proximity

Audience & Tone

Question Usage

0.1%

Response Rate

Detected Tone

Founder-led challenger-operatorHigh-energy launch narratorMission-driven but playfulSmart-casual with punchy hype languageRegionally grounded (Benelux retail reality) with broad category ambitioninformalfirst-person

Interaction Style

Supportive fandom and hype reinforcement (congrats/launch excitement)Consumer curiosity and validation-seeking (taste, where-to-buy, comparisons to incumbents)Professional network utility engagement (retail/industry peers reacting to awards and growth)

Community Building Signals

Frames supporters as part of a movement changing a category standardInvites product feedback to create participation loopsUses shared antagonist (sugar-heavy incumbents) to unify identity

Writing Style Patterns

Content Strategy

Hook: All-caps, high-arousal headline hooks (e.g., big news / big Tone: informalCTA: Purchase CTA (try it, run to the store, available

Writing style breakdown

BIG NEWS: WE’RE TAKING OVER THE UK 🇬🇧

For years, we’ve been told that the British cereal aisle was impossible to crack. It’s a space dominated by the same three giants for the last fifty years. But we didn't move to London to play it safe.

The mission was simple: prove that you don't need a mountain of sugar to make a cereal that people actually crave.

The result?

🏴‍☠️ We are officially launching land-wide with our first major UK retailer this April

🏴‍☠️ 1200+ stores will be stocking Crunchy Loops by the end of Q3

🏴‍☠️ Our UK team is doubling in size to handle the madness

It’s been a rollercoaster of pitches, samples, and 'no's' that finally turned into a 'YES'. I couldn't be more proud of what this team has pulled off in such a short amount of time. We’re not just launching a product; we’re starting a movement.

See you on the shelves! 🥣

Cheers 🥂

PS > We are still looking for a Senior Account Manager in London. Apply via the link in the comments!

Merick Schoute

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post