WELL, THAT ESCALATED QUICKLY 🚀 The first Crunchy Loops numbers are in, and they’re insane. In just the first three weeks, we’ve already sold over 250,000 packs🤯. We’ve never launched a product with…
1.0K982100 viral
Product Launch8 months ago
LinkedIn Content Strategy & Writing Style
Co-founder | CEO Holie’s
1 person tracking this creator on ViralBrain
Merick Schoute positions himself as a high-velocity challenger-brand architect who is systematically dismantling the dominance of "Big Food" through transparency and product innovation. His content strategy centers on the "pirate" narrative of Holie’s, blending high-stakes business milestones—like winning lawsuits and opening dedicated factories—with a mission-driven focus on eradicating hidden sugars. He is notable for his ability to bridge the gap between aggressive hyper-growth and radical health advocacy, often using retail awards and sales data to prove that nutritious products can outperform legacy giants. By intersecting raw entrepreneurial updates with a "fun comes first" leadership philosophy, Schoute creates a compelling blueprint for how a modern CEO can scale a physical product while maintaining a disruptive, mission-led identity.
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WELL, THAT ESCALATED QUICKLY 🚀 The first Crunchy Loops numbers are in, and they’re insane. In just the first three weeks, we’ve already sold over 250,000 packs🤯. We’ve never launched a product with…
BIG MOMENT🧨 Today is a huge milestone for us: Holie's Crunchy Loops are live! For decades, big American cereal companies have been selling sugary breakfasts disguised as fun. Bright mascots, kid fo…
GEWONNEN 🙌 De eerste prijs van het jaar is binnen! En wat voor een. We hebben met Holie's een prestigieuze Industributie Award ’26 gewonnen, in de categorie Beste Gezondheidsinitiatief, voor het zet…
WE WON! 🏆 Zojuist kwam het nieuws binnen dat we met Holie's voor het 2e jaar op rij zijn uitgeroepen tot hét #1 meest gewaardeerde merk in Cereals van Nederland. Het allermooiste? Dat dit de beoorde…
WE'RE GOING NEXT LEVEL 🏴☠️ Dit jaar groeiden we hard. We gingen door de 20M grens heen, wonnen een rechtszaak van Big Food en verdubbelden ons team. Check dit interview met MT/Sprout voor de volled…
BIG NEWS: HOLIE'S FACTORY = OPEN 🎢 In 2019 produceerden we voor het eerst Holie's Granola: 5.000 kg was het minimum. Voor ons toen een gigantische hoeveelheid en we waren bang dat we het nooit zoude…
0.6 posts/week
Posts / Week
13.2 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
533.8%
Avg Engagement Rate
STABLE
Performance Trend
150
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.78/10
Uniqueness Score
NO
Question Usage
0.1%
Response Rate
Writing style breakdown
<start of post>
BIG NEWS: WE’RE TAKING OVER THE UK 🇬🇧
For years, we’ve been told that the British cereal aisle was impossible to crack. It’s a space dominated by the same three giants for the last fifty years. But we didn't move to London to play it safe.
The mission was simple: prove that you don't need a mountain of sugar to make a cereal that people actually crave.
The result?
🏴☠️ We are officially launching land-wide with our first major UK retailer this April
🏴☠️ 1200+ stores will be stocking Crunchy Loops by the end of Q3
🏴☠️ Our UK team is doubling in size to handle the madness
It’s been a rollercoaster of pitches, samples, and 'no's' that finally turned into a 'YES'. I couldn't be more proud of what this team has pulled off in such a short amount of time. We’re not just launching a product; we’re starting a movement.
See you on the shelves! 🥣
Cheers 🥂
PS > We are still looking for a Senior Account Manager in London. Apply via the link in the comments!
<end of post>
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