LinkedIn Content Strategy & Writing Style
Executive Chairman at LinkedIn / Founding Partner Next Play Ventures
11 people tracking this creator on Viral Brain
Jeff Weiner positions himself as a high-level strategic advisor and steward of enduring vision, leveraging his institutional authority to validate the next generation of tech leaders. His content strategy centers on identifying first principles within the AI shift, moving beyond hype to analyze how "agentic infrastructure" and "design as code" redefine the SaaS landscape. He distinguishes himself by blending rigorous venture-scale analysis with a humanistic lens, often finding intersections between technological disruption and human creativity through references to art and music. By spotlighting specific founders like those of Figma and Notion, he reinforces his role as a connector of legacy wisdom and emerging axioms, providing a stabilizing perspective in a tumultuous industry.
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Don't typically comment on quantifiable milestones here as they're all part of the process, but 1B members is worth making an exception for. Congrats to every member of the team who worked so hard to…
While the focus on AI interfaces of the future has typically been centered on the concept of Agents, arguably the most logical interface of all has been right in front of us all along: the browser. Th…
Was recently reminded of the surprisingly prescient vision of the digital future portrayed in this series of AT&T commercials released in 1994: https://lnkd.in/d6cV-n3U. As futuristic as the innovat…
In 2015, had the great privilege of interviewing Matthieu Ricard. Was instantly brought back to the timeless wisdom and compassion he shared then in his most recent interview with the New York Times.
Well articulated reminder from Adam Grant that compassion and empathy are not synonymous. Compassion = Empathy + Action.
According to Him For Her founder and CEO Jocelyn Mangan, solving for thought diversity in the boardroom isn’t a pipeline problem, it’s a network problem. In this video, Jocelyn explains why solving th…
0.1 posts/week
Posts / Week
91.8 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
1513.2%
Avg Engagement Rate
STABLE
Performance Trend
150
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
NO
Question Usage
0.4%
Response Rate
Writing style breakdown
Professional, polished, and restrained.
Warm and appreciative rather than flashy or self-promotional.
Tone is respectful, celebratory, and affirming, especially toward people and teams.
Voice is clearly that of a seasoned executive / investor who is used to writing for a professional audience (e.g., LinkedIn).
Predominantly formal-professional, but not stiff.
Uses contractions occasionally (“don’t”, “we’re”) to keep it human and conversational.
Vocabulary is relatively high-register but accessible: words like “prescient”, “audacious vision”, “overarching objective”, “operationalize”.
Calm, measured, quietly enthusiastic.
Energy comes from admiration and optimism rather than hype.
couldn’t be more excited
true privilege
The best is yet to come.
incredibly powerful thing to be a part of.
Vision (especially “vision” as a concept, “true north”, “realization of your vision”).
Talent and integrity of people and teams.
The long-term journey (5+ years, 13 years, “over the last”, “what’s to come”).
Appreciation and gratitude (“thank you for including us in the journey,” “had the great privilege,” “congrats to every member of the team”).
Congratulatory framing (“Congratulations to…”, “Kudos to…”, “Congrats to…”).
Next play!
Brilliant.
The best is yet to come.
Compassion = Empathy + Action.
Primarily third person, talking about companies, founders, teams, or concepts.
The “reader” is usually an observer; rarely directly addressed as “you.”
However, curious if anyone has seen anything produced recently…
Don’t typically comment…” instead of “I don’t typically comment…
In 2015, had the great privilege…” instead of “I had the great privilege…
This omission of “I” is a consistent stylistic quirk that de-personalizes slightly while still being personal.
Very few direct commands. Almost no “Do this,” “Try that.”
Tone is observational and reflective, not prescriptive.
curious if anyone has seen…” (open, invitational, not directive).
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