Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 80+ free tools
Resources
Free Tools80+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
Start 7 Days Trial
Back to Discover Heroes
John Peslar

John Peslar

LinkedIn Content Strategy & Writing Style

Builder of agentic AI agents | Solofounder of getdeals.ai, leadpanther.ai and getinterviews.ai | Owner & AI instructor @ Agent J community | Building the Future of Work

Canada
1,133 Viral ScoreView on LinkedIn

6 people tracking this creator on ViralBrain

Warm Analysis

John Peslar positions himself as a high-velocity non-technical operator who has mastered the transition from manual labor to AI-driven delegation. His content strategy centers on the aggressive democratization of "agentic" workflows, where he uses tools like OpenClaw, Claude, and Gemini to replace expensive agencies and offshore teams with autonomous systems. He is notable for his radical transparency regarding "vibe coding" and JSON reverse-engineering, proving that product-minded founders can outpace traditional developers by bridging the knowledge gap rather than the tech gap. By intersecting deep-technical documentation with high-leverage distribution tactics, John offers a unique value proposition: he doesn't just build AI tools; he builds the systems that automate the fulfillment and sales of those very tools.

Performance Overview

Followers

32.0K

Connections

23.2K

Avg. Engagement

1.5K

Engagement Rate

Posts/Week

2.7

Viral Score

1,133

Posts Analyzed

1

Top Posts by Engagement

Gemini 3 → Lovable The barrier to building software didn’t just lower. It vanished. ⚡ For years, you had two bad options: 1/ hire expensive developers (slow, $$$$). 2/ use clunky builders like ghl (…

LinkedIn post image: Gemini 3 → Lovable
1.7K4.6K27100 viral
AI10 months ago
View on LinkedIn

RIP LinkedIn ghostwriters and agencies. Gemini 3 just launched. It replaced them all. Everyone says Ai content sounds robotic. That’s because they treat the chat window like a slot machine. Gemini 3…

LinkedIn post image: RIP LinkedIn ghostwriters and agencies.
5133.4K34100 viral
AI Content Marketing10 months ago
View on LinkedIn

Banana Pro Is Insane. These Images Cost $0. Generated From A Prompt. (Copy & Paste Them ⚡) they should have cost $2,000. if you hired an agency to make the "Fire Chicken" poster, you’d pay for: - a…

LinkedIn post image: Banana Pro Is Insane. These Images Cost $0. Generated From A Prompt.
7201.9K5100 viral
AI9 months ago
View on LinkedIn

Stealing Designs Is Finally Ethical. (And Instant ⚡) This Workflow Is Illegal. (Almost). They should have cost $500 each. If you tried to recreate that "Grizzly Bear" smile or the "Productivity" in…

LinkedIn post image: Stealing Designs Is Finally Ethical. (And Instant ⚡)
216478267 viral
AI9 months ago
View on LinkedIn

I spent 100+ days obsessing over the perfect LinkedIn lead-gen post. After 4M+ organic impressions and 1,000s of leads, I finally cracked it. The secret? ONE framework I use every single week to bri…

LinkedIn post image: I spent 100+ days obsessing over the perfect LinkedIn lead-gen post. After 4M+ organic impressions and 1,000s of leads,
90204028 viral
Marketing10 months ago
View on LinkedIn

🚨 BREAKING: 10% of Website Traffic Now Comes From AI Search And most brands are completely invisible This morning every AI went dark. ChatGPT. Claude. Perplexity. Grok. All down. And it exposed a…

LinkedIn post image: 🚨 BREAKING: 10% of Website Traffic Now Comes From AI Search
74159223 viral
AI Marketing10 months ago
View on LinkedIn

Posting Patterns & Frequency

2.7 posts/week

Posts / Week

2.9 days

Days Between Posts

1

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: America/Cambridge_Bay

Best Performing Days

TuesdayFriday

Best Performing Times To Post

middaylate afternoon

Topics & Content Focus

Primary Topics

Practical AI automation workflows and system design (n8n, Gemini, custom Gems)Generative AI for production-quality visual and web design (JSON-driven prompts, screenshot-to-design)No-code and low-code SaaS/app creation with AI as the core developerAI-first creator/founder identity and operating philosophy

Secondary Themes

B2B lead generation assets built with AI (calculators, dashboards, microsites, onboarding flows)Template-ization and codification of successful creative (design templates, JSON libraries, reusable prompts)Learning in public and turning debugging/failures into educational contentEthics, authenticity, and stigma around AI-generated content

Industry Focus

AI-native solopreneurs and micro-SaaS foundersB2B SaaS and online service businesses replacing agencies/developers with AIGrowth and performance marketers seeking higher-converting assets via AITechnical operators/automation engineers adopting AI tools for workflow orchestration

Content Categories

Tactical AI workflow playbooks and step-by-step tutorialsLead-magnet style resources (JSON templates, custom Gems, private workflows)Opinionated AI thought leadership and positioning (AI-first, ChatGPT vs Gemini, authenticity)Personal journey and meta-creator content (teaching, debugging, building in public)

Performance Insights

10%

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Highly specific, reproducible AI workflows that replace expensive agencies/developersDesign cloning and visual asset generation using Gemini / Nano Banana with JSON promptsOne-sentence-to-app systems combining Gemini with no-code builders like Lovable

Virality Signals

Exceptionally high comment-to-like ratios driven by keyword-gated DM resourcesHooks tapping into taboo/edgy framing (stealing designs, illegal workflows, firing developers)Clear, quantified contrasts in money and time saved (hundreds/thousands of dollars vs seconds of AI work)Platform drama and social proof (Sam Altman 'Code Red', ChatGPT 'dead', big community numbers like 27,000+ learners)Repost prompts framed as altruism ('save a founder/creator from X') rather than ego

Structure & Quality

230

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.9/10

Uniqueness Score

Common Hooks

High-drama, curiosity hooks framing the workflow as borderline illegal or unfair (e.g., 'This Workflow Is Illegal. (Almost).')Value inversion hooks contrasting traditional cost/time vs AI-enabled speed ($2,000 vs $0, hours vs seconds)Status-claim hooks highlighting capability leaps ('Banana Pro Is Insane', 'The barrier to building software… vanished')Personal transformation hooks ('6 months ago I was X, now I’m Y')Tool battle / contrarian hooks (ChatGPT is dead for visuals, Grok never had a chance, Gemini as 'undeniable King')

Common Endings

Explicit multi-step CTA (like + connect + comment keyword) to unlock a resourcePromise of a DM-delivered asset (PDF, templates, private Gem link, workflow tutorial)Mission-framed repost nudge ('Repost to save a founder/creator from X')Occasional 'follow me for' positioning statement anchoring niche (AI, automations, engineering + learning process)

Value Delivery Methods

Concrete, step-by-step workflows that a reader can follow with specific toolsPre-engineered assets (JSON templates, prompt libraries, custom Gems) that shortcut experimentationMental models for thinking about AI as an operational co-founder (AI-first identity, AI replacing agencies)Meta-learning insights (documenting failures, turning debugging into curriculum)

Formatting Style

Short paragraphs and heavy line breaks to maximize scannabilityBulleted and numbered lists for requirements, steps, and use casesDeliberate use of lowercase for casual tone in some lines ('i still debug for 4 hours')Em-dashes, arrows (➝, →), and emojis (⚡, 🤝) as visual rhythm and emphasisSectioned narrative: hook → traditional pain/cost → 'I did it in X seconds' reveal → secret mechanic → bullets → CTA

Audience & Tone

YES

Question Usage

0.4%

Response Rate

Detected Tone

AI-native builder who lives inside the tools they teachSmart-casual, technically fluent but highly accessiblePerformance-obsessed educator turning complex engineering into simple playbooksLightly contrarian and hype-forward without losing credibilitysemi-formalfirst-person

Interaction Style

Highly directive and interactive, telling readers exactly what to do to receive value (like, connect, comment)Relationship-building via DMs, positioning resources as semi-private or 'secret'Community-centric framing (saving founders/creators, referencing Skool cohorts and shared struggles)Education-first but hype-amplified, inviting people into ongoing experiments rather than finished products

Community Building Signals

Consistent use of DM funnels to move engaged commenters into 1:1 or semi-private channelsReferences to existing learning communities (27,000+ students, Skool) as proof and magnetNarratives about teaching, explaining concepts repeatedly, and sharing failures to build trustEncouraging reposts framed as helping other founders/creators escape costly legacy approaches

Writing Style Patterns

Content Strategy

Hook: High-drama, curiosity hooks framing the workflow as borderliTone: semi-formalCTA: Keyword comment gates (e.g., comment 'JSON', 'GEM'

Writing style breakdown

Core characteristics

Professional but very conversational; a hybrid of operator/engineer and marketer.

Persuasive and promotional, but anchored in concrete details (time, money, tools, numbers).

High signal, low fluff; every line either builds drama, explains a mechanism, or points to a CTA.

Tonally: confident, slightly dramatic, sometimes urgent or “alarm-bell,” but rarely hysterical.

Formality

Semi-formal to informal.

Uses internet slang lightly (“garbage,” “dead,” “killer,” “insane”), but not deeply colloquial or meme-y.

Grammatically sound overall, but intentionally breaks rules for rhythm and emphasis (lowercase starts, fragments, sentence-initial “And” / “But”).

Energy and pacing

High-energy and fast-paced.

- Momentum built through

Very short paragraphs.

Lots of single-sentence lines.

Punchy hooks and contrasts (“Let them panic.” “No.” “The bubble might pop. But the dragon is real.”).

- The energy often spikes at

The opening hook.

The “secret / catch” reveal.

The CTA.

- Rhetorical questions appear often

When someone asks ChatGPT ‘What’s the best CRM for small teams?’—are you getting cited?
Does that look easy?

- Frequent use of contrasts and reversals

They told you AI automation was ‘easy.’ They lied.
The bubble might pop. But the dragon is real.
The tools are accessible. But the logic… that is a skill you have to earn.

- Repeated “secret / catch” trope

but there is a catch.
The secret is JSON prompt.
The secret? ONE framework…

- Direct audience engagement

Second person (“you”) is dominant, especially around pain points and CTAs.

First person (“I”) is used to build credibility via personal experience, not to ramble about feelings.

- Storytelling is present but lean

Personal anecdotes (debugging at 2am; 6 months ago vs now).

Micro-narratives around tech events (AI blackout, markets “bleeding”).

- Heavy use of “you” and “we”

While others burn $20K–40K/month on ads, we’re attracting leads…

This creates a sense of shared insider group vs clueless outsiders.

- Commands are direct, not tentative

Stop guessing prompts. Start cloning success.
Stop stalling. Start shipping.

- Suggestions are framed as inevitabilities or necessities rather than gentle options

Don’t get eaten.
You have two choices: …

Voice summary you should emulate

A confident, technical operator who also thinks like a conversion copywriter.

Talks to the reader as a peer who’s slightly behind and needs a faster, better system.

Uses authority (numbers, specific tools, frameworks) plus storytelling plus strong CTAs.

1. Hook (often 1–3 lines)
1. Time anchor:
2. STRUCTURAL FLOW & LOGICAL PROGRESSION

Sign in to unlock the full writing analysis

Apply John Peslar's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside John Peslar.

Michael Bamling

Michael Bamling

Most design for the sun. I design for life after dark. Acclaimed Author on emotional lighting, I fix the flaw no one talks about, spaces that fade when the sun goes down. Now you know who to call to create your vision.

247 Viral Score

Nicolas Kern

Nicolas Kern

Partenaire Marketing de ton Business en Ligne depuis 2014 | Stratégie d’Acquisition • Offre Irrésistible • Tunnel de Vente | Réserve ton Audit Offert ⤵

24 Viral Score

M

Merick Schoute

Co-founder | CEO Holie’s

754 Viral Score

Dave Bailey

Dave Bailey

CEO of Founder Coach® • I help venture-backed CEOs scale to $100M and beyond.

38 Viral Score

Tom Hunt

Tom Hunt

$4.5m ARR. $0 raised. I have no idea what I’m doing.

41 Viral Score

Adriana Pereira

Adriana Pereira

Founder @ THE FABRICANT | AI solutions for faster, more efficient fashion design & creative workflows

31 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like John Peslar and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like John Peslar.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Daniel Grieder
  • Jodie Cook
  • Dr. Mohammed Al Amin
  • Kevin Thomas
  • Dr. Efi Pylarinou
  • Szymon Negacz
  • Kasra Dash
  • Fery Kaszoni
  • Rishabh Damelay
  • Luis Camacho
  • Andrea Todorova
  • Cathie VIX-GUTERL
  • Romane Moreira ☀️