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Dave Cairns

Dave Cairns

LinkedIn Content Strategy & Writing Style

Screenwriter | Director | Content Creator | Photographer

Australia
171 Viral ScoreView on LinkedIn

2 people tracking this creator on ViralBrain

Warm Analysis

Dave Cairns positions himself as a versatile, multi-hyphenate creative who bridges the gap between traditional narrative storytelling and modern digital production. His content strategy centers on a high-transparency creative process, where he showcases original streaming concepts alongside the technical workflows used to build them. What makes him notable is his seamless integration of generative AI into the pitch deck process, using tools like Midjourney to visualize complex character profiles and series bibles. By combining his background at major studios like Disney with a forward-looking approach to tech-enabled world-building, he presents as both a seasoned industry professional and an agile, tech-literate collaborator ready for the next era of entertainment.

Performance Overview

Followers

767

Connections

771

Avg. Engagement

12

Engagement Rate

Posts/Week

0.6

Viral Score

171

Posts Analyzed

2

Top Posts by Engagement

Sadly time to say goodbye and my time at Disney can come to an end. Working at Disney was a long-time dream of mine and I can genuinely say that it didn’t disappoint. My time as a cast member has been…

LinkedIn post image: Sadly time to say goodbye and my time at Disney can come to an end. Working at Disney was a long-time dream of mine and
7470100 viral
Career Journeyabout 1 year ago
View on LinkedIn

"Child Star" Streaming series concept by Dave Cairns Series bible and sample pages available at www.davecairns.me When their hit show is rebooted, three former child stars are forced to face the past…

80010 viral
Screenwritingabout 1 year ago
View on LinkedIn

Hi everyone! I'm coming over to LA on the the week of the 13th of October and would love to connect with any LA-based people in my network to chat about life and the entertainment industry. If you wou…

LinkedIn post image: Hi everyone! I'm coming over to LA on the the week of the 13th of October and would love to connect with any LA-based pe
3004 viral
Networkingabout 1 year ago
View on LinkedIn

Here’s short video I made about how I use generative AI to create concept images for decks. If you would like a more detailed breakdown, let me know. You can see these decks at www.davecairns.me You…

1001 viral
AIabout 1 year ago
View on LinkedIn

"Fate" - Broken Circle - Character Profile Streaming series concept by Dave Cairns Series bible and sample pages available at www.davecairns.me In a world ruled by supervillains, a veneful hero rises…

000
Entertainmentabout 1 year ago
View on LinkedIn

Posting Patterns & Frequency

0.6 posts/week

Posts / Week

13.1 days

Days Between Posts

2

Total Posts Analyzed

LOW

Posting Frequency

Timezone: Antarctica/Macquarie

Best Performing Days

Weekday mid-week to late-week (Wednesday–Friday)Fridays

Best Performing Times To Post

Local business hours (approximately 10:00–14:00)Early evening on weekdays performs worse than midday in this sample

Topics & Content Focus

Primary Topics

Screen and media production services positioning (videography, photography, scriptwriting, production support)Original film/TV concept development and showcasing (series bibles, character profiles, loglines)Career availability and project-based collaboration in the entertainment industry

Secondary Themes

Generative AI as a visual development tool for pitch decks and concept artGeography-based networking and industry meetups (e.g., trips to LA)Light commentary on policy/news items that impact creative or professional life

Industry Focus

Film and television development and productionEntertainment media freelancing and contract workCreative services for pitches and decks in screen industries

Content Categories

Service and capability announcementsPortfolio and IP showcases (series concepts, character profiles)Networking and travel updatesShort-form commentary on external posts or news

Performance Insights

0%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Clear, comprehensive service offerings with explicit availabilityPosts that combine specificity (roles, skills, tools) with a clear ask

Virality Signals

Posts that clearly state availability and capabilities generate more likes and shares than offhand commentsInclusion of concrete deliverables (portfolio site, sample pages, series bible) strengthens the professional signal even if comments remain lowShare activity appears only on posts with strong commercial clarity (who you are, what you do, how to contact you)

Structure & Quality

45

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

7/10

Uniqueness Score

Common Hooks

Direct, all-caps role or offer statements (e.g., job status / availability as a headline)Project or character titles in quotes followed by a short descriptor (logline-style)Casual, relational openings (e.g., greeting plus travel/news update)

Common Endings

Portfolio or website links for deeper explorationContact details for business discussionsHashtags and credit lines for authorship and tools usedSoft closes that imply a response (e.g., “please let me know!”) without a hard CTA

Value Delivery Methods

Practical clarity on what services are available and how to engage the creatorExposure to original IP and creative concepts that signal capability beyond execution (ideation, writing, development)Relational value by inviting in-person connection within key industry hubs (e.g., LA)

Formatting Style

Short paragraphs with clear line breaksBullet lists to enumerate skills and servicesAll-caps headlines for role/status announcementsHashtags clustered at the end for discoverabilityCredits for creative ownership and tool usage (e.g., Midjourney)

Audience & Tone

YES

Question Usage

0%

Response Rate

Detected Tone

Straightforward creative professionalApproachable and collegialMatter-of-fact with minimal fluffOccasionally self-deprecating or wry (e.g., timing frustrations about legislation)semi-formalfirst-person

Interaction Style

Broadcast-first with occasional invitations for direct outreachNetworking-oriented, signaling openness to conversations and meetupsLow dialogic engagement in the comments, with most interaction likely happening off-platform via email or DMs

Community Building Signals

Geographically anchored invitations to connect (e.g., announcing trips to LA)Sharing original creative work as a way to attract like-minded collaborators in entertainmentPositioning as a multi-skilled contributor (writer, shooter, production support) to embed within various production communities

Writing Style Patterns

Content Strategy

Hook: Direct, all-caps role or offer statements (e.g., job status Tone: semi-formalCTA: Direct hiring invitation (email or portfolio click

Writing style breakdown

- Core characteristics

Overall tone: professional, straightforward, and polite, with occasional warmth and light enthusiasm.

It leans more informative and practical than emotional or poetic.

It is not heavily persuasive or salesy; it presents information and lets the offer or concept speak for itself.

When speaking about personal milestones (Disney, LA trip), the tone becomes more reflective and genuine but still measured and controlled.

Occasional modern social tone elements: a single emoji (facepalm), hashtags, mentions of TikTok, but used sparingly.

- Formal vs casual

Baseline register: semi-formal professional.

Correct grammar and structure are generally aimed for.

However, there are occasional typos and slightly clunky phrases, which feel unpolished but authentic (e.g. “in across the entertainment industry”, “the the week”, “Here’s short video”).

Not overly stiff: uses exclamation marks, “Hi everyone!”, “Dave!” as a sign-off.

- Methodical vs free-flowing

More structured and methodical than spontaneous.

Posts with professional intent (portfolio, character profiles) follow very clear, repeated templates.

Shorter commentary posts (e.g., “Read so many of these recently!”) are minimalistic, one-shot thoughts without elaborate structure.

- Emotional tone and energy

Energy level is moderate.

Not high-intensity hype, but also not flat.

Enthusiasm appears mainly through exclamation marks and invitation phrases (“would love to connect”, “please let me know!”).

Reflective and appreciative when discussing personal experiences (e.g., Disney post), but still controlled; avoids melodrama.

In commentary on news (post 2), tone is mildly frustrated but pragmatic: “I’ll be interested to see the details in the legislation.”

- Clear, logline-like summaries for creative projects

When their hit show is rebooted, three former child stars are forced to face the past trauma, secrets, and conflicts that have defined their lives.
In a world ruled by supervillains, a veneful hero rises to shatter their reign and confront a tyrant's dark legacy.

Professional descriptors and role lists: “On-set/event videography”, “Production administration”, etc.

Limited rhetorical questions; the writer prefers statements and invitations over interrogative engagement.

Little metaphoric language, aside from logline concepts; the creative flavor appears in the premise, not in the prose style itself.

Uses hashtags to position posts within professional communities (#script #screenwriting #entertainment).

- Addressing the reader

Frequently uses first-person singular: “I’m an experienced media professional…”, “I can genuinely say…”, “I’ll be interested…”.

Uses second-person to invite action: “please check out my portfolio”, “If you would like to catch up, please let me know!”, “If you would like a more detailed breakdown, let me know.”

No heavy narrative “we”; posts are either about “I” (the author) or “you” (the reader).

- Commands are polite and soft

Uses “please” and conditional phrasing (“If you would like…”) instead of blunt imperatives like “Do this now.”

2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW
4. SENTENCE CONSTRUCTION & PACING

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