Rob Kaminski: LinkedIn Content Strategy & Writing Style

Expanding your ideal customer definition will slowly kill your startup. Here's how it will happen: You expand your target customer definition to go after a "bigger market", which leads to... Broad…

How can you determine if your new positioning strategy will be effective? This is the million-dollar question every founder asks. Here’s how to test if your positioning strategy is going to work:…

When a founder utters this phrase, I know they’ll never achieve a strong position in their desired market: “We don’t want to pigeonhole ourselves into one part of the market.” These founders fail to…

One of the first questions we ask founders when they work with us is this: 👉 “What are you going to use your home page for?” It’s a simple question — Some would say an obvious question. But many…

When first starting Fletch, Anthony and I had this conversation every few hours. It perfectly illustrates what “testing your positioning & messaging” looks like in real life. (I call Anthony… who alw…

B2B founders: “Can’t we position ourselves around an outcome?” This question recently came up in a workshop with a B2B founder with a service-based business that is doing ~$15M in revenue currently.…