Joan Garry's LinkedIn Strategy, Founder of…

Nonprofit leaders need to brag more. Nonprofit leaders need to market the work they do. The sector is being attacked at every turn. The best antidote is to shine a light on the remarkable work you d…

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Nonprofit Leadership9 months ago

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I want every nonprofit leader to know how many smart and passionate folks there are out there working to support you as leaders - to be your advocates, champions. I like to think of myself as one. Las…

LinkedIn post image: I want every nonprofit leader to know how many smart and passionate folks there are out there working to support you as

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Nonprofit Leadership10 months ago

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Do you really know your neighbors? We say we “know” our neighbors, but do we really talk to them? This is the question that Army vet and civic entrepreneur Garrett Cathcart asked himself. One quest…

24235 viral

Community Building10 months ago

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A nonprofit leader with ADHD. As with all folks who are neurodivergent, this difference can be a person's kryptonite OR a person's superpower. A coach who stands in your shoes can help you lean in t…

LinkedIn post image: A nonprofit leader with ADHD. As with all folks who are neurodivergent, this difference can be a person's kryptonite O

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Nonprofit Leadership11 months ago

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Nonprofit leaders are running some of the most complex, emotionally intelligent, and mission-driven organizations in the world. And honestly? The for-profit world could use a little of that. Maybe a L…

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Leadership9 months ago

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Budgets. If we saw them as a roadmap to the goals you were hell bent on meeting, we'd stop dreading them. We'd lobby for what we need to where we want to go. Numbers tell a story. What story do you…

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Nonprofit Leadership9 months ago

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Topics & Content Focus

Primary Topics

Reframing nonprofit leadership as sophisticated, high-complexity managementNonprofit visibility, marketing, and sector self-advocacyFinancial literacy and strategy for mission-driven organizationsCommunity-building and civic healing in a polarized environmentProfessional development and convenings for nonprofit leaders

Secondary Themes

Mindset shifts for nonprofit executives (from modesty to strategic self-promotion)Board, donor, and stakeholder education about how nonprofits really operateTranslating numbers and budgets into narrative and goalsHope, resilience, and morale for mission-driven professionalsCross-pollination between nonprofit and for-profit leadership practices

Industry Focus

Nonprofit and social impact leadershipNonprofit governance, finance, and boardsPhilanthropy and community foundationsCivic engagement and community-based initiatives

Content Categories

Podcast-driven thought leadership and episode promotionOpinion pieces and rallying cries defending the nonprofit sectorEducational explainers on nonprofit finance and strategyEvent announcements and speaking engagement promotionStory-driven profiles of social impact and civic leaders

Performance Insights

35.6%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Nonprofit leaders embracing marketing and visibility (sector self-advocacy)Defending the value and sophistication of nonprofit leadershipHopeful community-building narratives in response to polarization

Virality Signals

Posts that challenge entrenched nonprofit norms (e.g., modesty, ‘good work speaks for itself’) generate outsized sharesSector-defense and rallying-cry language drives more comments and discussion than technical contentContent that is easily shareable with stakeholders (boards, donors, colleagues) tends to attract more sharesNamed individuals and organizations (shout-outs) modestly boost engagement via network effects

Structure & Quality

150

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.7/10

Uniqueness Score

Common Hooks

Single-word or short, punchy opener that reframes a loaded concept (e.g., budgets, bragging)Bold, declarative statements about what nonprofit leaders do or need to doDirect, challenging questions that invite self-reflection (“Do you really know your neighbors?”)Context-setting lines that contrast nonprofit reality vs. common misconceptions

Common Endings

Invitation to listen to a podcast episodeLink to an article or external resourceEvent registration link with light urgencyCluster of sector-specific hashtags at the end

Value Delivery Methods

Mindset reframes that help nonprofit leaders see their work, budgets, and marketing differentlyPractical next steps such as listening to a specific episode, sharing with a board, or registering for an eventEmotional validation and encouragement for leaders in a beleaguered sectorTranslation between for-profit and nonprofit perspectives on leadership and management

Formatting Style

Short to medium paragraphs separated by blank lines for readabilityOccasional one-line sentences for emphasisMinimal visual elements; text-only with embedded linksHashtags grouped at the end rather than embedded in sentencesOccasional all-caps or partial caps for emphasis on key entities or phrases

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Sector advocate and championRelatable expert with insider experienceHopeful realist addressing hard truthsMentor-teacher to nonprofit executivessemi-formalfirst-person

Interaction Style

Audience tends to react with likes and selective shares more than long comment threadsHigher engagement when posts feel like a defense or affirmation of nonprofit identityContent is positioned to be shared outward to stakeholders (boards, donors, community partners)Engagement is amplified when specific people and partner organizations are mentioned

Community Building Signals

Highlights and amplifies other leaders and organizations, creating a sense of sector communityEncourages listeners to share content with boards, donors, and colleagues, extending conversations beyond LinkedInUses collective language around “the sector” and “we” to reinforce shared identityPromotes in-person convenings and events that extend relationships offline

Writing Style Patterns

Content Strategy

Hook: Single-word or short, punchy opener that reframes a loaded cTone: semi-formalCTA: Directive CTAs to consume content (listen to the p

Writing style breakdown

- Core characteristics

Conversational but professional; clearly written for a LinkedIn-style, educated, work-focused audience.

Warm, advocacy-oriented, and mission-driven. The writer speaks as a champion of nonprofit leaders.

Informative and persuasive rather than purely reflective. Posts usually make a case for a belief or behavior (e.g., brag more, see budgets differently, talk to neighbors, embrace ADHD as superpower).

Not academic or heavily theoretical. Minimal jargon beyond standard sector terms (nonprofit, board, donor, leadership, sector, finance).

Tone is supportive and encouraging, with light urgency when needed (e.g., “PLEASE get over the notion…”).

- Between semi-formal and casual

Uses contractions freely (“don’t,” “we’d,” “I’ll”).

Uses informal intensifiers and colloquial phrases (“and honestly?”, “take heed!”, “time to refuel your hope!”).

Uses sector-specific vocabulary but keeps sentences simple and accessible.

Not stiff or corporate; feels like a thoughtful colleague or mentor talking, not a press release.

- Emotional tone and energy

Emotionally warm and hopeful, even when addressing problems (polarization, attacks on the sector).

- Energy is medium-to-high

Uses exclamation points for enthusiasm and calls to attention (“NJ nonprofits take heed!”, “Time to refuel your hope!”, “I love what I do.”).

Often references “hope,” “light,” “darkness,” “refuel your hope,” showing a through-line of optimism.

Even when calling out problems (sector under attack, donors “schooling” you), the mood pivots quickly to empowerment.

- Rhetorical questions appear frequently, especially as openers or pivots

Do you really know your neighbors?

We say we 'know' our neighbors, but do we really talk to them?

What story do you want to tell your board?

- Reframes and perspective shifts

Budgets. If we saw them as a roadmap… we’d stop dreading them.

Numbers tell a story. What story do you want to tell…?

- Frequent direct appeals for behavior change

Nonprofit leaders need to brag more.

PLEASE get over the notion that good work speaks for itself.

Start with goals.

- Light storytelling anchored in real people

Mentions named individuals (Garrett Cathcart, Cassie, Glennda Testone, Becky Endicott, Jon McCoy, Erica Fortescue, Leo Gestetner) and situates them briefly.

- Self-positioning as ally/peer, not detached observer

I like to think of myself as one.

I love what I do.

I want every nonprofit leader to know…

- Strong use of second person “you,” especially when motivating or instructing

Next time a board member or donor schools you…

PLEASE get over the notion…

Start with goals.

- First person singular “I” is common for credibility and relatability

I thought it was time.

I want every nonprofit leader to know…

I had dinner with two others…

Today I had the privilege of addressing 500 of them…

- First person plural “we” shows solidarity and shared experience

We say we ‘know’ our neighbors…

If we saw them as a roadmap… we’d stop dreading them.

- Commands are generally direct and confident, but relational rather than harsh

Have a listen and share…

Register now:

NJ nonprofits take heed!

PLEASE get over the notion…” (emphasis via caps rather than soft suggestion).

Joan Garry

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post