CEO: "We told the team to start doing outbound." 90 days later: nothing. Most leaders think outbound is simple: Hire 2 junior SDRs Buy 1-2 tools Hand them a phone Let them figure out Watch pipeline…



I build outbound systems for B2B SaaS | Outbound is a function, not prospecting
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CEO: "We told the team to start doing outbound." 90 days later: nothing. Most leaders think outbound is simple: Hire 2 junior SDRs Buy 1-2 tools Hand them a phone Let them figure out Watch pipeline…

My go-to outbound resources that actually make a difference: Not the obvious ones. The ones showing me problems I didn't know existed. 𝗧𝗲𝗮𝗺𝘀 𝗜 𝗦𝘁𝘂𝗱𝘆: Snowflake, Ramp, Rippling, Owner, Pi…
Oliver got a cold email claiming "2.5h of research." But it showed 0 actual research. This is the trust gap destroying outbound in 2025. 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: When the tactic is "trick you with f…

Scaling outbound from 0 to 2,300 meetings. I sat down with Matthew Roberts, Head of Sales Dev at Mosaic.tech (Acquired by HiBob), who built an outbound machine from scratch. Here are the 5 biggest t…
Most outbound leaders focus on optimizing their tech stack. Wrong lever. Your biggest ROI? Hiring A-players. I see this pattern constantly: Leaders spend weeks testing new sales engagement platform…

I got too busy. My podcast stopped. Now I'm fixing that. For 9 months, Outbound Kitchen sat there. Silent. I was focused on client work and the newsletter. The podcast, the thing I actually love doin…

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