Shay Bar

Professional, promotional, and informative with a distinctly conversational, human tone.

Feels like high-quality LinkedIn thought-leadership and event promotion.

Mix of enthusiasm and seriousness: it’s energetic but not childish; “hyped but grounded.”

Persuasive sales language

Educational framing

Light storytelling

Community-building / gratitude

Hybrid: structurally professional, linguistically informal.

Uses business and tech jargon (“enterprise-grade qualification engine”, “ICP scoring”, “AI workflows”) but wrapped in simple, direct sentences.

Tolerates broken grammar and fragments as a stylistic device, not as a mistake.

High-energy, forward-driving, “launch” and “momentum” feel.

Strong sense of excitement, urgency, and importance (“this is BIG”, “you don’t want to miss this”, “the moment that decides everything”).

Excitement: 🚀🔥🤯

Appreciation: “Huge shoutout”, “privilege to build with…”

Inspiration: “Give marketers superpowers”, “We’re shaping how organizations work with AI.”

Frequent direct addressing of the reader (“If you work with leads… this is worth your time.”).

Because a great lead is meaningless if we fail in the first touch

And the crazy part?

Not hype. Not spray-and-pray.

This isn’t ‘just another AI agent.’

It started with the hunt. 🐯

Hanukkah menorah as an AI metaphor.

building, structuring, testing, breaking, and rebuilding

We’re building something much bigger than tools, / We’re shaping how organizations work with AI.

Single short sentence lines like “And honestly?” or “Now comes the moment that decides everything. 👇”

Primarily second-person (“If you’re in marketing”, “If you work with leads…”).

First person plural “we” when speaking as a team or partner (“We’re demoing”, “We’re releasing it”, “We’re building something much bigger…”).

Occasional first person singular “I” in more personal reflections (“Over the past weeks I’ve been building…”).

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