LinkedIn Content Strategy & Writing Style
203 SaaS Served with Outbound | Creator of Empathy Beats Selling | CRO @ BizDev Labs
1 person tracking this creator on ViralBrain
JP Malherbe positions himself as a hard-nosed outbound fundamentalist who champions the grit and technical precision required to master modern sales. His content strategy centers on the "Empathy Beats Selling" philosophy, blending high-volume cold calling advocacy with a sophisticated focus on signal-based list building and "GTM engineering." He is notable for his vocal defense of the human element in sales, frequently deconstructing why AI SDRs fail where a disciplined, "silent assassin" BDR succeeds. By bridging the gap between raw sales hustle and data-driven architecture, Malherbe transforms the BDR role from a temporary waiting room into a high-leverage intelligence system that fuels entire revenue engines.
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So you call BDR entry level? Yeah, being a great BDR isn’t that hard. You just have to master: - Human psychology and buyer behavior -Cold calling live executives without flinching -Handling rej…
Most BDRs who rush to become AEs don't fail because they lack talent. They fail because they never learned the hard skills. They got really good at the soft skills that got them promoted: — Showing u…
Most BDRs survive the seat for 18 months, get promoted to AE, and spend the rest of their career grateful they don't have to dial anymore. I did the opposite. I stayed. Not because I loved the dial…
The BDRs making $150K–$200K per year have no intention of becoming AEs. Let me put things back into perspective. While most reps are obsessing over their next promotion,these reps are obsessing over…
You don’t have a pipeline problem. You have a reps-won’t-call problem. I see this every week when I talk to founders and sales leaders. Reps doing: Email. DM. Follow-up email. DM again. Waiting. Hop…
We're hiring another GTM Engineer at BizDev Labs! One job. One focus. Build the highest quality prospect lists across our client base. That sounds simple. It is not. You have to be NINJA/ JEDI level.…
5.0 posts/week
Posts / Week
2
Total Posts Analyzed
HIGH
Posting Frequency
28.9%
Avg Engagement Rate
STABLE
Performance Trend
185
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
NO
Question Usage
0.12%
Response Rate
Writing style breakdown
<start of post>
You are being lied to about "social selling."
The gurus want you to believe that a few comments and a pretty profile will hit your quota.
It won't.
I spent the last week auditing three different outbound teams.
The ones winning?
They aren't the ones with the best headshots.
They are the ones doing the unglamorous work.
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