Matt Gray's LinkedIn Strategy — Founder &…

How to design your dream life in 2026. Take these steps: “Luxury is feeling unrushed. It is designing a life that allows you to do what you want with high leverage, with many options, all while feel…

LinkedIn post image: How to design your dream life in 2026.

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Personal Development6 months ago

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I’ve hired 90+ high performers in the last 3 years. Here are 8 rare traits I see in every high performer: 1. Grit This one’s a non-negotiable. What is it? • Ability to persist through obstacles…

LinkedIn post image: I’ve hired 90+ high performers in the last 3 years.

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Hiring6 months ago

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How to build a plan for 2026 you'll actually use: 1. Start With One Word Not a paragraph. Not a mission statement. One word that defines your year. Mine for 2024 was "simplify." Every decision…

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Productivity7 months ago

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10 secrets to become mentally unbreakable: 1. Don't Fear Being Alone Solitude is a superpower. Leverage your time alone to: • Tame your thoughts • Control your emotions • Becom comfortable wit…

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Personal Development7 months ago

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11 habits that will transform your life in 3 months: 1. Get Morning Sunlight This is essential to get your body in great health. It’s proven to: • Release cortisol, priming your brain for focus •…

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Personal Development7 months ago

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Plenty of founders are using AI wrong. They're treating it like a tool when it's actually a force multiplier. I've spent the last year rebuilding my entire operation around AI. Here are the 6 skill…

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AI6 months ago

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Topics & Content Focus

Primary Topics

Founder Operating Systems & Lifestyle Design (routines, reflection, long-term life architecture)AI-Augmented Business Systems for Creators and FoundersHigh-Performance Team Building, Hiring Frameworks & Talent PsychologySelf-Education, Mental Models & Business Fundamentals for Entrepreneurs

Secondary Themes

Deep work, creative flow and morning design for foundersOffer creation, positioning, and value-centric salesLeadership mindset, responsibility and ownershipCommunity building and audience-centric business buildingProductivity rituals, habit formation and behavior design

Industry Focus

Creator-led education and info-product businessesB2B coaching, consulting, and high-ticket programsDigital-first founders and lean remote teamsContent-driven personal brands and solopreneur operations

Content Categories

Actionable playbooks and step-by-step frameworksCurated resources and reading listsFounder mindset and philosophyOperations and systems designLeadership, hiring and culture-building guidance

Performance Insights

1311.3%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Lifestyle design and intentional life architecture for foundersHigh-performer hiring traits and team-building psychologySystems thinking frameworks that promise leverage (life, team, or AI systems)

Virality Signals

Framework-style posts with clear steps (lifestyle design, hiring traits, AI skills) attract high shares and save-worthy behaviorIdentity-based content (what high performers do, what founders should protect) drives comment volume and discussionReframing posts that contrast ‘most people’ vs. ‘elite founders’ or ‘high performers’ encourage self-comparison and sharingExplicit repost CTAs plus evergreen, non-news-tied content increase long-tail reach

Structure & Quality

650

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

7.5/10

Uniqueness Score

Common Hooks

Authority-based hooks that leverage personal track record (e.g., number of hires, years of experience, revenue impact)Contrarian or pattern-breaking statements that reframe common beliefs (e.g., meetings vs. silence, using AI wrong)Big promise or outcome-focused hooks (design your dream life, personal MBA in 10 books)Time-bound or context hooks (e.g., design your life for 2026, in the AI era)

Common Endings

Hard line or separator followed by a two-step CTA: share/follow plus a deeper resourceConsistent brand reminder: “follow Matt Gray for more”Lead magnet invitation framed as a ‘complete framework’ or ‘free email course’Implied long-term journey: learn a system, not just a tip

Value Delivery Methods

Translates abstract concepts (AI, grit, lifestyle design) into concrete behaviors and repeatable systemsBalances philosophy (mindset, responsibility) with granular tactical steps and implementation ideasPackages lived experience (90+ hires, rebuilt operations with AI) into portable frameworksProvides mental models and checklists that can be directly applied by founders and operators

Formatting Style

Long-form posts broken into short paragraphs with frequent line breaksHeavy use of numbered lists to structure frameworks and traitsBullet points starting with “•” to compress key lessons and sub-pointsSection headers stated as bold-feeling single words or short phrases (e.g., Grit, Optimism, Step 1: …)Visual separators like “—” or “__” to divide main content from CTARepetition of key phrases and sentence fragments on separate lines for emphasis

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Systems-minded mentorHigh-leverage operatorDirect, no-fluff strategistMotivational but grounded practitionersemi-formalsecond-person

Interaction Style

Education-first authority with a coaching toneDirective yet supportive mentorship aimed at founders and ambitious professionalsSubtle community-building through repeated invitations into his ecosystem (frameworks, courses, email series)

Community Building Signals

Frequent promotion of ongoing frameworks and email courses that create an off-platform community hubReinforcement of shared identity (founders, high performers, creators) to create an in-group feelingRepeated brand mention (“follow Matt Gray for more”) to centralize conversation and audience around his personaContent explicitly about community and team dynamics, signaling that business is a collective endeavor

Writing Style Patterns

Content Strategy

Hook: Authority-based hooks that leverage personal track record (eTone: semi-formalCTA: Two-tier CTA: first to repost and follow, second t

Writing style breakdown

- Core characteristics

Professional but highly conversational.

Direct, instructional, and prescriptive.

Strongly informative with a motivational / aspirational undertone.

Feels like a seasoned founder talking to other ambitious founders and operators.

Tone is confident and authoritative, but not academic; no jargon unless it’s common in startups (SOPs, funnel, systems, workflows).

Language level is intentionally simple (roughly 5th–8th grade reading level): short words, clear verbs, minimal complex clauses.

- Emotional tone and energy

Medium-to-high energy, focused and intentional rather than hype-y.

Drives urgency and ambition without shouting.

Calm, disciplined confidence: I’ve done this, here’s how you can too.

Frequently contrasts chaos vs. systems, noise vs. clarity, mediocre vs. elite.

- Heavy use of

Direct statements followed by a clarifying or amplifying sentence.

Contrast pairs: Most people X. Elite founders Y.

Short, emphatic fragments: Grit is rare. Just results. No meetings.

List-based structures (numbered steps, traits, habits).

Repetition for emphasis (repeating a key sentence with slight variation, or repeating a success credential).

- Uses rhetorical questions to provoke self-reflection and tee up explanations

What is it?

Ask yourself: How could this creative time feel effortless?

Who's forcing you to stay in the current one?

- Occasional analogies and metaphors, simple and concrete

They’re like water.

It’s like having a COO in my pocket.

Personal operating system, machine, force multiplier.

- Frequent explicit contrasts

Busy work vs. exponential work.

Tool vs. force multiplier.

Employees vs. founders without the title.

- Strong focus on agency and ownership

You are the one in control.

I need people who take ownership.

- Addressing the reader

Second-person dominant (you) when giving advice or instructions.

- First-person singular (I) for anecdotes, authority, and credibility

I’ve hired 90+ high performers...

I built an AI clone...

- First-person plural (we) sometimes to describe team culture or shared outcomes

When we make work feel like play, we're unstoppable.

- Uses direct commands frequently

Block your mornings.

Remove every distraction.

Assume control.

- Also uses soft invitations when moving to reflection

Ask yourself...

Write answers to these prompts...

Consider this implicitly through questions more than the phrase consider this.

Matt Gray

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post