LinkedIn Content Strategy & Writing Style
I teach you Clay or implement it for you - your choice ✨ | Clay Expert (London-based) | Founder @ B2B Boosted
1 person tracking this creator on Viral Brain
Tim Yakubson positions himself as the premier technical architect for modern outbound, specifically dominating the niche of Clay implementation and GTM engineering. His content strategy centers on "building in public" with extreme utility, frequently trading high-value assets—like 60-minute fintech masterclasses or credit-saving tutorials—for engagement to fuel his "Unlock Clay" ecosystem. What makes Tim notable is his unfiltered transparency regarding agency economics, where he openly discusses client churn, burnout, and the "infinite invitation loop" of thought leadership. This creates a compelling intersection of technical rigor and founder vulnerability, proving he isn't just a tool expert, but a practitioner navigating the messy realities of scaling a service-based business.
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I spent 4 hours documenting every single way to scrape data inside Clay. If there's a way to scrape it in Clay, it's in this guide. Technologies Job postings. PitchBook intel. LinkedIn profiles.…
“How do I actually become a GTM Engineer?” I sat down to document the 5 steps (and skills) it takes. (btw - these come from 40+ GTMEs I’ve helped train AND 20+ I interviewed this month alone) Le…
My girlfriend just called me out on my BS. "You share all the positive stuff. But what about the rest?" And she's kinda right…. So here are some of the lows I should share more often: 1. We l…
I stopped working weekends 3 months ago. And somehow this is when I saw the most growth I've ever had at B2B Boosted and Unlock Clay. Which is the exact opposite of what everyone tells you nowaday…
6 months ago, one of my best team members told me straight up: "Tim, I'm going to start my own agency soon." For a bit of context… I’ve hired 15+ people in the last 2 years of running B2B Booste…
I got hit up by a massive AI SDR tool last week. Their messaging was absolutely horrendous. - Robotic personalization. . - Triple hyphens. And the irony is that they wanted me as a referral par…
5.4 posts/week
Posts / Week
1.4 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
95.9%
Avg Engagement Rate
INCREASING
Performance Trend
350
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8.5/10
Uniqueness Score
YES
Question Usage
0.7%
Response Rate
Writing style breakdown
Conversational, practical, and highly instructive.
Feels like a smart operator talking directly to peers, not a formal teacher.
Tone is casual but competent: a mix of “builder/engineer” and “agency operator”.
Strongly oriented toward utility: concrete tips, steps, frameworks, and “here’s exactly how I’d do it”.
Sprinkled with self-deprecating humor and light sarcasm, but never mean-spirited.
Mostly casual/informal with professional subject matter.
Uses slang and colloquialisms: ‘kinda’, ‘mate’, ‘lol’, ‘bricking it’, ‘BS’, ‘crap’.
Mixes British and internet English: ‘honour’, ‘£5,000’, ‘programme’ vibes, alongside ‘wanna’, ‘gonna’-style informality (though he doesn’t overuse contractions like ‘gonna’).
Medium-to-high energy.
Posts often start with a punchy hook (sometimes emotionally charged) then settle into a calm, methodical breakdown.
Excitement about tools, systems, and wins.
Candid vulnerability about stress, burnout, and losses.
Uses emphatic words and caps for intensity: ‘NEVER’, ‘ALL’, ‘KILLER’, ‘DO THE THING’.
Frequent direct instruction: how-to steps, lists, frameworks.
‘Why?’
‘Sounds backwards.’
‘Dunno mate.’
‘Done.’
‘And BOOM.’
‘That’s your opportunity.’
Jokes about his own burnout, mistakes, or “virtue signalling posts”.
Acknowledges imperfections: ‘Yes, it’s not 100% perfect.’
‘40+ GTMEs I’ve helped train’
‘15+ webinars’
‘6 months’, ‘18 months ago’
Dominantly second person (‘you’, ‘you’ll’, ‘you need to’).
Frequent first person singular (‘I’) and plural (‘we’) for stories and authority.
‘Most people add 20 enrichments trying to look fancy.’
‘Most GTME roles aren’t even posted. They’re created.’
‘Turn the table OFF when importing data.’
‘Test on 1 row. Then 2. Then scale.’
‘Don’t “become” something new. Leverage where you’ve ALREADY been.’
‘My advice:’
‘I guess you just need to know what works for you.’
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