HOW UNILEVER BUILD BRANDS If you want to hear a brand building masterclass then the latest episode of Uncensored CMO with Unilever CMO Esi Eggleston Bracey is a must listen I was hanging on every wo…
404651613 viral
Marketing10 months ago
LinkedIn Content Strategy & Writing Style
Chief Customer Officer | CMO | Uncensored CMO Podcast host | Speaker | Columnist | PMW Top 20 2025
1 person tracking this creator on ViralBrain
Jon Evans positions himself as the definitive bridge between high-level marketing theory and boots-on-the-ground creative execution, leveraging his dual identity as a C-suite executive and a premier industry broadcaster. His content strategy centers on deconstructing the "why" behind viral success stories—ranging from Duolingo’s mascot stunts to Amazon’s creative consistency—while grounding these narratives in hard data from System1 and the Effies. What makes him notable is his ability to secure unprecedented access to global CMOs and then distill their $60 billion strategies into "one thing" takeaways for his audience. This creates a unique intersection of elite networking and radical transparency, where he openly shares podcasting "lucky accidents" alongside rigorous frameworks for social media success, making the complex world of global brand building feel both accessible and urgent.
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HOW UNILEVER BUILD BRANDS If you want to hear a brand building masterclass then the latest episode of Uncensored CMO with Unilever CMO Esi Eggleston Bracey is a must listen I was hanging on every wo…
OUR MOST VIEWED EPISODE WAS A LUCKY ACCIDENT Like most podcasters I was excited to open my Spotify unwrapped and see all the stats about Uncensored CMO There were plenty of incredible data points th…
THE YOUTUBE CHRISTMAS ADVERTISER CHARTS Christmas in the UK has become the Super Bowl of Retailers competing to see who can produce the best Christmas Campaigns After all from a commercial perspecti…
THE SECRET TO WHY DOVE IS SO SUCCESSFUL The latest campaign by Dove called 'Change the Compliement' just scored the highest ever score for a personal care brand on the System1 database It is a brill…
THE POWER OF SIMPLICITY I caught up with Jo Shoesmith the brilliant Chief Creative Officer for Amazon and the person behind so many of their successful creative campaigns Not only have Amazon become…
WHY DUOLINGO KILLED THIER MASCOT This has to be one of the most insane bits of marketing ever Zaria Parvez told me on Uncensored CMO how they killed off their famous Duolingo mascot Duo and send his…
8.7 posts/week
Posts / Week
0.9 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
135.8%
Avg Engagement Rate
STABLE
Performance Trend
350
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Tone is professional yet highly conversational. It feels like a senior marketer / podcast host talking to peers on LinkedIn rather than a formal article.
The voice is enthusiastic, optimistic, and praise-heavy. Words like "brilliant", "incredible", "phenomenal", "pure gold", "masterclass" appear frequently.
Style is informative and persuasive, with a strong slant towards promotion (of guests, episodes, research, brands).
There is a light storytelling flavour but it is not florid or poetic. It stays grounded in real people, brands, data, and events.
The style is direct and confident, but never aggressive. There is no sarcasm or snark; the only “edge” comes from counterintuitive ideas (e.g. boredom, killing the mascot).
Overall energy is high and upbeat.
Guests (“the absolutely incredible Esi Eggleston Bracey”)
Campaigns (“nothing short of phenomenal”)
Results (“1.7 BILLION impressions”, “44mins of pure gold”)
Posts often revolve around a single emotionally-charged word or theme (“Simplicity.” “Boredom.” “Luck.”).
Uses exclamation marks and emojis to inject energy, especially around data and big outcomes.
Have you made time in your day for boredom?
You would think we would be lining up to take notes
I wonder if this was Zaria's Mic drop moment…
You'd like to think… but instead…
It would be easy to let this put you off but…
Truth be told this wasn't actually a lucky accident
Simplicity
Boredom.
A simple story. Repeated.
It takes years… It takes years… It takes years…
Always Optimise. Always Convert.
Have you made time in your day for boredom?
Would love to know what you think in the comments below
If you missed it then check it out
Direct second-person “you” for engagement and prompting reflection.
Third-person for describing guests and brands.
A host (“on Uncensored CMO”)
A learner (“I was hanging on every word of this”)
A curator of insight (“If you want to find out ‘the one thing’ I took from every show…”)
Have you made time…?
To listen use these links
Would love to know what you think…
>>> Don't be scared of negative sentiment <<<
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