Elliot Garreffa

Professional, highly informed, but very accessible and conversational.

Strongly informative and explanatory, with a persuasive undertone (subtext: “this is important and you should act on it”).

Direct and pragmatic rather than poetic; the “poetry” comes from sharp analogies, not flowery language.

Very structured and methodical, almost “framework-driven,” even when talking casually.

Tone: confident, authoritative, but not arrogant; feels like a knowledgeable operator talking to peers.

No slangy internet-speak (no “lol,” “ngl,” etc.).

But also not stiff: uses contractions heavily (you’ll, I’ve, we’re).

Sprinkles in conversational intensifiers: “TON of time”, “far more exciting”, “biggest opportunity”.

Pacing is brisk and punchy, but not breathless.

Posts feel like a high-signal thread, not a long essay: lots of short, decisive statements.

The reality is…

This is AEO (AI Engine Optimization) FOR APPS. The new ASO.

The competitive dynamics are going to be brutal.

You need to conquer 3 things:

Here’s what we know about how ChatGPT chooses which app to call:

Here’s what we cover:

iPhone App Store vs ChatGPT app store.

Text vs multimodal as Texas Hold’em vs Omaha.

AOL/Yahoo Messenger vs today’s chat interfaces.

But the second you start repurposing to other platforms?

Who cares who won that race?

Often followed immediately by the answer.

You need to conquer 3 things:

I faced this exact dilemma…

We’ve been building apps… we’re releasing everything we’ve learnt…

Comment ‘Grow’ so I can send it over

Here is how to build your first app in ChatGPT:

Figure out what users type when they need your solution, then optimize your metadata to match.

Speak as a practitioner explaining the playbook to peers.

Use “you” for guidance and “I/we” only when sharing personal experience or work.

Sound certain, but stay grounded. Avoid hype words without backing them up with explanation or data.

Avoid jokes or overt humor; any “wit” comes from sharp comparisons, not punchlines.