LinkedIn Content Strategy & Writing Style
Agencies & SaaS: Add $15,000-$50,000 MRR in 90 days with a LinkedIn Inbound Funnel
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Paolo Trivellato positions himself as a high-stakes growth architect for B2B agencies and SaaS founders, moving beyond the label of a ghostwriter to offer a comprehensive LinkedIn Inbound Funnel service. His content strategy is relentlessly evidence-based, centering on "proof-of-work" through granular case studies, revenue screenshots, and specific ROI metrics that validate his 90-day scaling frameworks. He distinguishes himself by treating LinkedIn as a predictable revenue engine rather than a social feed, often using a "process over prose" narrative to show how his systems outperform competitors who simply copy-paste content. The core of his value proposition lies in the intersection of content automation and high-intent lead generation, where he bridges the gap between viral engagement and actual sales calls through sophisticated lead magnet playbooks and DM conversion sequences.
28.0K
7.3K
107
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5.1
85
1
"The LinkedIn algorithm is so bad right now" But this post I wrote for William Brown yesterday, generated: - 569 likes - 1,216 comments - Over 130,000 impressions If you've posted on LinkedIn in the…
Conrad Niedzielski launched a new cold email SaaS 30 days ago. He wanted to scale it with LinkedIn. And the results have been absurd... He’s booking 3–8 demos every single day… and he crossed $30K+…
LinkedIn doesn’t work for e-com. It’s “too saturated.” “Too competitive.” “Impossible” to get inbound if you’re not already big. Our client, Eugenio Zabell proved all of that wrong. Fast-forward 6…
I've dedicated the last 2 years of my life to LinkedIn And I've booked over 1,013 calls with my content... (I'm giving away 5 of my funnel breakdowns that prove it works) 95% of B2B companies and S…
Kyle Hunt generated $88,984 in November. Just by selling operations consulting to agency owners on LinkedIn. 5 months ago, LinkedIn was his only lead gen channel, but something was missing. So he a…
Black Friday is coming up... You know what that means. I have a BANGER offer for you guys. Best one I’ve ever made so far. I'm offering a discounted trial month for anyone who wants to test our se…
5.1 posts/week
Posts / Week
1.5 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
106.6%
Avg Engagement Rate
STABLE
Performance Trend
250
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.8/10
Uniqueness Score
YES
Question Usage
0.7%
Response Rate
Writing style breakdown
Professional but strongly conversational.
Direct, sales-oriented, and highly persuasive.
Feels “LinkedIn-native”: optimized for skim-reading feed scrollers.
Heavy emphasis on credibility via hard numbers and specific outcomes.
Confident, sometimes borderline bold/braggy, but softened by clarity and specificity.
High-energy, forward-driving, and revenue-obsessed.
Not poetic; very pragmatic and results-focused.
No-nonsense” tone: phrases like “No fluff. No guessing.
Subtle hype, but backed by metrics and “systems,” not vague inspiration.
Author positions themselves as an expert operator and system-builder.
First person singular “I” when talking about personal actions, offers, or decisions.
First person plural “we” when referencing their team or company capabilities.
Consistently uses results and systems language: “framework,” “playbook,” “content system,” “funnel.”
High and proactive: driven, urgent, decisive.
Uses urgency and scarcity (deadlines, limited slots, special offers).
Uses curiosity and FOMO (e.g., “I honestly don't know how long I will be keeping this post up...”).
Most B2B companies…” vs. “Top performers…
Same words. Same structure. Same CTA. … But two completely different outcomes.
Metrics list → then explanation of framework → then CTA.
Uses storytelling lightly as a setup, then quickly pivots to structured breakdowns.
Same words. Same structure. Same CTA.
No fluff. No guessing.
If you want to be one of these 5 clients, shoot me a DM.
Comment ‘LGE’ and I’ll send you the Growth Engine playbook.
Pitching benefits.
Issuing CTAs.
Highlighting mistakes B2B companies make.
Direct commands: “DM me and I'll send you the details.”
Slightly softer but still directive: “If you want to be one of these 5 clients, shoot me a DM.”
B2B founder, SaaS founder, agency owner, or B2B marketer.
Already familiar with LinkedIn, lead gen, funnels, etc. (no basic explanations).
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