Liza Adams

Primary mode: professional, informative, and practical with a distinctly conversational, human tone.

The style is polished but not stiff. It reads like a seasoned operator talking to peers, not a marketer writing ad copy.

The content is insight-driven, grounded in real use cases, and framed around business outcomes and human behavior.

Informative / explanatory (breaking down concepts and frameworks)

Persuasive (subtly selling ideas, events, or a newsletter)

Motivational / encouraging (especially about adoption, careers, and transformation)

Lightly witty (occasional dry humor, but not jokey or meme-heavy)

Overall: semi-formal, “LinkedIn thought leader” professional.

Word choice is plain, modern business English, no jargon for its own sake.

Occasional colloquial phrases appear (“not a pilot anymore,” “garbage in, garbage out,” “on a tear,” “best tool for the job wins”) to keep it approachable.

Energy: medium to high, but controlled. It feels calm, confident, and purposeful, not hyped or breathless.

Optimistic about AI and transformation.

Grounded and pragmatic about the work required (humans, change, learning).

Respectful and appreciative when mentioning people or companies.

Any excitement is channeled into what’s possible (“work that wasn’t possible before”) rather than pure hype.

Framing sentences that crystallize a big idea in one line (e.g., “The hardest part of this work isn't AI. It's us humans.”).

Contrast structures: “They’re not just doing X faster, but doing Y that wasn’t possible before.”

Reframing: turning a fact into a bigger pattern or “the real point.”

Short, punchy declarative sentences as emphasis.

As hooks (“Too busy during the week to keep up with AI but too curious to ignore it?”)

To invite reflection (“I'm curious... what does your AI mix look like right now?”)

Used sparingly but effectively (AI as “teammates,” “thinking systems,” AI tools as a “stack,” “on a tear”).

Occasional personification of AI tools (“they’re unaffected and ready to help”).

Often at the end with questions or CTAs.

In the middle with “you” when explaining use cases or benefits.

First person singular “I” for personal observations, experiences, and opinions.

First person plural “we” sometimes to speak about teams, shared experiences, or the broader community.

Second person “you” to address the reader, especially in CTAs, instructions, or when describing what they could do.

Commands are gentle and practical: “Try the simulator yourself,” “Describe what you want, upload a document, and let AI build the system.”

Suggestions and invitations are frequent and soft: “You’ll walk away knowing…,” “Would love to hear your thoughts,” “Consider what systems you could design.”

Overall, the voice feels like a knowledgeable peer guiding you, not a distant authority lecturing you.