I just read 400+ cover letters for a Sr. PMM role ๐คฏ and I remember maybe 3 of them the other 397 were some combo of: waaaay too long, way too formal, and absolutely zero personality if you want tโฆ



Product Marketing Consultant | Scaling B2B SaaS Startups to $250M ARR | Top 100 Product Marketing Influencer | Kellogg MBA
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I just read 400+ cover letters for a Sr. PMM role ๐คฏ and I remember maybe 3 of them the other 397 were some combo of: waaaay too long, way too formal, and absolutely zero personality if you want tโฆ

do you apologize if you're late to a Zoom call? I had two calls this week where the other person was 2-3 mins late and it made me wonder... what's the etiquette these days? personally, I despise beiโฆ
I created a no-BS framework for talking with execs after watching what happens when you get it wrong + learning what execs actually want ๐บ๐ ๐๐ฎ๐ธ๐ฒ-๐๐ฝ ๐ฐ๐ฎ๐น๐น ๐ฐ๐ฎ๐บ๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐๐๐ผ ๐ฝ๐น๐ฎ๐ฐ๏ฟฝโฆ
every week, 5-10 companies reach out offering to get me 5-10 super duperโข qualified leads that will buy $50k of my services they claim that: ๐ "we'd use a voice note and personalized video system tโฆ

๐๐ต๐ฒ ๐ฏ ๐ผ๐ฏ๐๐ถ๐ผ๐๐ ๐๐ถ๐ด๐ป๐ ๐๐ผ๐'๐ฟ๐ฒ ๐ฑ๐ฒ๐ฎ๐น๐ถ๐ป๐ด ๐๐ถ๐๐ต "๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ต๐ฒ๐ฎ๐๐ฒ๐ฟ" ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฟ๐ฒ๐ฎ๐น ๐๐ง๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ต๐ฒ ๐ฐ๐น๐ฎ๐๐๐ถ๐ฐย ๐๐๐บ๐ฝ๐๐ผ๐บ๐:โฆ
it's late and I forgot to write a LinkedIn post today so here's a quick note of optimism instead of the typical PMM post this too shall pass we're in this together, y'all stay strong, or don't, buโฆ
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