Excited to finally launch Cleanroom – AI-powered CRM data cleaning! 🚀 Many companies have thousands – even millions – of records in their CRM. But a ton of them are either complete irrelevant, poor…

1731317100 viral

Sales Operations4 months ago

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I'm building the world's biggest directory of GTM Engineering experts Every week I get dozens of connect requests asking one of two things: 1. I'm a GTME freelancer/running a GTME agency – how do I…

1101441100 viral

Go-To-Market5 months ago

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Proud to be the reason The Kiln lists Swedish among supported languages in the Clay experts directory. Shoutout to Giorgio Zanella who gave us Italian! If you want to help us expand our list of supp…

416013 viral

Community Building5 months ago

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Come hang out with Varun Anand, Patrick Spychalski, Axel Hägg, Jesper Petersson 🚀 and myself in Stockholm on Nov 20th!

22508 viral

Networking5 months ago

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Topics & Content Focus

Primary Topics

Operational AI for CRM and revenue data quality (cleaning, deduping, fixing GTM data)GTM Engineering as an emerging specialty and career pathMarketplaces and directories that connect GTM Engineering talent with demand

Secondary Themes

In-person GTM / Clay / Kiln community building and meetupsLocalization and language support within GTM tooling ecosystemsProduct launches, early access offers, and behind-the-scenes building-in-public

Industry Focus

B2B SaaS go-to-market operationsGTM Engineering / RevOps for high-growth startups and enterprisesCRM-centric sales, marketing, and revenue leadership teams

Content Categories

Product launch and feature demo content (AI CRM cleaning tool)Ecosystem / directory building (GTM Engineering experts directory)Talent and opportunity matchmaking (marketplaces for GTME freelancers and hiring companies)Event promotion and community meetups (Stockholm events, language expansion efforts)Personal recognition and shout-outs (highlighting collaborators and partners)

Performance Insights

160%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

AI-powered CRM data cleaning that directly impacts GTM performanceGTM Engineering directories and marketplaces that help both talent and hiring companies

Virality Signals

Exceptionally high comment counts when posts include clear keyword or comment CTAs tied to a tangible benefit (directory listing, early access)Strong resonance when tackling painful GTM infrastructure issues (dirty CRM data, hard-to-find GTME talent)Identity-based framing around 'GTM Engineer' as a role, which creates a tribe and reason to self-identify in commentsSocial proof through ecosystem mentions (Clay, The Kiln, well-known operators) that amplify trust and shareability

Structure & Quality

150

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Problem–first framing that surfaces acute GTM pain (e.g., bad CRM data hurting forecasts and campaigns)Bold ownership statements that set a vision (e.g., building the world's biggest GTM Engineering directory)Excited launch-style openings that signal a new product or initiativeShort social proof / positional authority hooks (role at The Kiln, connection to Clay, shout-outs to known names)

Common Endings

Explicit invitation to engage via comments with a simple action (“say hi in the comments”)Keyword-based comment prompts for lead capture (“Comment 'EXPERT' and I'll reach out”)Forward-looking tease of future developments (“Lots more exciting things to come”)Invites to meet in person at a specific event or location

Value Delivery Methods

Clarifies complex GTM operational problems in simple, concrete language (e.g., how bad data breaks forecasts, attribution, and sales efficiency)Offers specific solutions or mechanisms (AI that can act in your CRM, expert directories, talent marketplaces)Creates access to opportunities (jobs, clients, visibility) for niche GTM Engineering audiencesConnects online audience with offline events for deeper relationship-building

Formatting Style

Short paragraphs with frequent line breaks to create rhythm and scannabilityBullet lists that break down problems and benefits, often with emoji iconsEmojis used as section markers or emphasis, not as fluffTagging collaborators and companies to anchor posts in a real ecosystemClear problem → impact → solution → CTA narrative arcs

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Smart-casual operator with hands-on GTM experienceBuilder / orchestrator of ecosystems rather than just a commentatorRelatable expert who mixes ambition with approachable languageProduct-led storyteller focused on real problems and concrete outcomessemi-formalfirst-person

Interaction Style

Conversational and direct, often addressing readers as peers in GTM rolesParticipation-focused, asking people to comment specific words or say hiCommunity-oriented, frequently inviting people to join directories, events, or ecosystemsRecognition-driven, tagging and shouting out collaborators to foster reciprocity and network effects

Community Building Signals

Building a global directory of GTM Engineering experts as a central hub for the nichePromoting and co-hosting in-person meetups and events (e.g., Stockholm gatherings)Encouraging multilingual and international participation through language support initiativesPositioning self as a connector between GTM freelancers/agencies and high-growth companies

Writing Style Patterns

Content Strategy

Hook: Problem–first framing that surfaces acute GTM pain (e.g., baTone: semi-formalCTA: Comment-to-get access (keyword or simple 'hi' for

Writing style breakdown

Core characteristics

Tone is professional yet friendly and human. It sits between casual LinkedIn conversational and polished B2B marketing.

It is informative and promotional at the same time: the writer shares context and value while clearly promoting a product, event, or initiative.

The style is direct and efficient; there is very little fluff. Each sentence has a clear purpose (context, benefit, authority, CTA).

The energy level is medium-high: enthusiastic but not over-the-top. Exclamation marks are used regularly but not on every sentence.

Voice conveys quiet confidence and domain expertise rather than hype. The writer sounds like a practitioner rather than a pure marketer.

- The language is semi-formal

Contractions are used frequently: "can't", "don't", "it's", "they'll", "I'm".

Colloquial phrases appear, but not heavy slang (e.g., "clear as day", "front-row seat", "space is absolutely exploding", "lots more exciting things to come").

Industry abbreviations and jargon are used without explanation for the assumed audience (GTM, GTME, CRM, GTM Engineer, GTM Engineering).

Grammar is mostly correct, but the writer is comfortable bending rules (fragments, starting with "And" or "But", mixing punctuation styles).

Emotional tone and energy

Positive, optimistic, and slightly celebratory: "Excited to finally launch...", "Proud to be the reason...", "Lots more exciting things to come..."

Forward-looking and opportunity-oriented: "this space is absolutely exploding", "world's biggest directory", "early access", "definitive directory".

Inclusive and community-minded: inviting others to participate, contribute, or join (e.g., "I'd love to list you", "come say hi", "come hang out").

The pace is relatively fast: ideas come in quick, digestible bursts rather than slow, reflective paragraphs.

Signature writing traits

Frequent direct address to the reader with "you" and "we".

- Use of simple rhetorical contrast or emphasis

Even so – I still think...

Just yesterday...

Having a front-row seat..., it's clear as day that...

Use of domain-specific framing that implies authority: "As a GTM Engineer, I also know that...", "Having a front-row seat as Head of GTM Engineering...".

- Occasional use of visual/typographic emphasis

Arrow symbol: "garbage in → garbage out".

Quoted single words to indicate commands or key terms: "Comment 'EXPERT'", "say 'hi' in the comments".

Mild storytelling/scene-setting, but very compact (1–3 sentences of narrative before getting practical).

Addressing the reader

First-person singular ("I") is dominant; first-person plural ("we") appears where appropriate to a team/company context.

- Second-person ("you") is used to

Call out target personas: "If you'd like your CRM cleaned...", "I'd love to list you if you're a freelancer..."

Invite action: "please come say hi", "Comment 'EXPERT' and I'll reach out".

Third-person is used for describing teams or roles: "Revenue teams...", "Marketing teams...", "Sales teams...", "Executives...".

- Commands/imperatives are fairly direct but friendly

Comment 'EXPERT' and I'll reach out :)

please come say hi in Stockholm...

feel free to say 'hi' in the comments...

Suggestions are rarely hedged; when they appear, they are more like nudges than tentative ideas.

Overall, the voice is

Domain-expert practitioner,

Community-builder,

Promotional but grounded in specific use cases,

Energetic and concise.

Elias Stråvik

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

- The language is semi-formal

Emotional tone and energy

Signature writing traits

- Use of simple rhetorical contrast or emphasis

- Occasional use of visual/typographic emphasis

Addressing the reader

- Second-person ("you") is used to

- Commands/imperatives are fairly direct but friendly

Overall, the voice is