Chris Donnelly's LinkedIn Strategy, Founder…

6 months, and we finished the The LinkedIn GPT OS. It saves 100+ hours and you can have it for FREE ↓ Comment "GPTOS" and I will personally send it to you. Most founders are drowning in content d…

LinkedIn post image: 6 months, and we finished the The LinkedIn GPT OS.

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AI9 months ago

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Lead gen is the hardest part of mastering LinkedIn. I'm giving you 4 GPTs that do it for you, for FREE ↓ Comment LEADGEN, and I will personally send them all to you. There is a massive difference…

LinkedIn post image: Lead gen is the hardest part of mastering LinkedIn.

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Marketing9 months ago

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If you're not using AI on LinkedIn... you're falling behind. This sheet will keep you ahead of the pack: It still surprises me that some people still actively avoid using AI on LI. Either that or…

LinkedIn post image: If you're not using AI on LinkedIn... you're falling behind.

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AI9 months ago

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After years of trial and error, The Lead Gen Blueprint is here. It's generated our team millions and you can steal it for FREE ↓ Comment "BLUEPRINT" and I'll personally send it to you. You can pos…

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Marketing9 months ago

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The most common LinkedIn mistake: Thinking followers = revenue. Growing a strong audience on LinkedIn is still doable with the right approach. If you post valuable content daily, you will eventua…

LinkedIn post image: The most common LinkedIn mistake:

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Social Selling9 months ago

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They say: "Likes don't pay the bills." It's much more nuanced than that... I'm not sure where the myth of "growing slowly and authentically" started. You don't have to choose between growing fast…

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Content Marketing9 months ago

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Topics & Content Focus

Primary Topics

LinkedIn lead generation systems and funnels (turning attention into conversations, leads, and clients)Content-led client acquisition strategy (TOFU/MOFU/BOFU content, growth vs sales posts)AI-powered sales and marketing enablement (custom GPTs, AI search, automation of lead gen tasks)Creator-operator education (playbooks, cheat sheets, accelerators, and webinars teaching the systems)

Secondary Themes

Service-first social selling and DM etiquetteLanding pages, newsletters, and nurture sequences for high-ticket offersSales Navigator and outbound prospecting tacticsFounder journey, team building, and hiring for GTM rolesSEO/AEO/GEO in the context of AI search and B2B visibility

Industry Focus

B2B SaaS and AI-powered MarTech products (e.g., AI search, analytics-driven SEO)LinkedIn-first service businesses, agencies, and high-ticket consultants/coachesCreator-educators building programs and digital assets around their expertiseB2B demand generation and sales teams using LinkedIn Sales Navigator and social selling

Content Categories

Lead magnet and asset promotions (blueprints, cheat sheets, GPTs, PDFs)Educational playbooks and frameworks (step-by-step systems, acronyms, checklists)Webinar and live training promotions centered on LinkedIn lead genProduct traction and milestone updates for new AI toolsHiring and team-building announcements for GTM and growth roles

Performance Insights

1671.4%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Detailed LinkedIn lead-gen frameworks and cheat sheets (SERVE, funnel breakdowns, social selling sequences)Strategic differentiation between content that grows an audience and content that converts to revenueFree AI/GPT-based tools that automate lead gen and copy tasksComprehensive blueprints and playbooks that package an entire lead-gen system

Virality Signals

Exceptionally high comment volumes on posts that require keyword comments to unlock resourcesStrong share counts on posts containing full frameworks, cheat sheets, or highly structured educationConsistent use of repost CTAs positioning shares as a way to 'help your network'Combining free, tangible assets (GPTs, PDFs, blueprints) with scarcity-based webinar invites

Structure & Quality

450

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.8/10

Uniqueness Score

Common Hooks

Myth-busting openers that challenge common sayings or assumptions (e.g., 'Likes don't pay the bills' is more nuanced)Problem-first statements that spotlight the hardest part of LinkedIn (e.g., lead gen vs just posting)Authority-establishing credibility flexes (years of trial and error, 8-figure businesses, MRR and signup stats)Clear promise-of-outcome hooks around specific assets (blueprints, GPTs, cheat sheets that generated millions)

Common Endings

Keyword-comment CTAs promising personal delivery of a resource (e.g., comment 'BLUEPRINT'/'LEADGEN')Repost prompts framed as helping founders or their network succeed on LinkedInFollower-growth CTAs (follow for more systems/strategies that scale)Registration CTAs for webinars with time/date and scarcity positioningOccasional role-application CTAs directing to a job link and inviting DMs

Value Delivery Methods

Actionable step-by-step systems covering the full funnel from attention to closed dealReady-to-use templates, scripts, and frameworks for posts, DMs, landing pages, and nurtureStrategic reframing of common myths around social media growth and monetisationConcrete examples and tool stacks (Sales Navigator, GPTs, AI search) rather than vague advice

Formatting Style

Short paragraphs with frequent line breaks for mobile readabilityBulleted and numbered lists to present frameworks, steps, and checklistsUse of emojis as scannable section markers (e.g., checkmarks, arrows, icons for tools)Capitalised micro-headings and acronyms (e.g., SERVE) to introduce mini-frameworksMix of narrative intro followed by structured, tactical breakdowns

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Systems-first growth strategistRelatable founder-operatorSales-positive yet service-led educatorData-backed, results-oriented marketersemi-formalfirst-person

Interaction Style

Engineered engagement through keyword comments to receive resourcesCommunity-oriented language emphasising helping founders and their networksExplicit invitations to share struggles or experiences with LinkedIn lead genEvent-based engagement via webinars, live Q&A, and surprise bonuses for attendees

Community Building Signals

Encouraging reposts as a way to support peers and extend the impact of frameworksUsing gated resources (PDFs, GPTs, blueprints) to create a sense of inner circle accessBringing the audience together around live webinars and educational eventsPositioning followers as collaborators in hiring and mission (spreading the word about key roles)

Writing Style Patterns

Content Strategy

Hook: Myth-busting openers that challenge common sayings or assumpTone: semi-formalCTA: Direct engagement bait via comment keywords to unl

Writing style breakdown

Core characteristics

Professional but highly conversational.

Direct-response / copywriter style: every post is designed to drive a specific action (comment, sign up, click, apply).

Clear, practical, and benefit-driven rather than abstract or philosophical.

Persuasive and promotional, but anchored in real numbers, experience, and case-based proof.

- Tone blends

Informative (explaining systems, funnels, frameworks).

Motivational (you can do this, here’s how).

Authoritative (16 years experience, 8-figure businesses, MRR figures, funding).

Slightly urgent (limited spots, shift is happening now, don’t fall behind).

Formality

Semi-formal conversational.

Uses contractions (I’m, we’ve, don’t).

No slang-heavy language, but relaxed enough to feel personal, not corporate.

Emotional tone and energy

Medium-to-high energy.

Opens with strong, punchy hooks that grab attention fast.

Uses excitement and urgency, but not in a shouty/hype-bro way.

- Alternates between

High-energy moments (big results, milestones, "millions in revenue," "billion-dollar opportunity").

More grounded, reflective notes (new baby, team importance, exhaustion, time constraints).

- Frequent use of short, stand-alone lines for impact

Speed versus quality.

Lead gen is the hardest part of mastering LinkedIn.

- Heavy use of contrast framing

You can do both at the same time.

Anyone can post daily, but it takes much more to actually drive business.

They run systems that convert attention into revenue.

Uses simple, vivid, concrete wording rather than abstract jargon.

Frequent rhetorical contrasts: X vs Y (growth vs revenue, speed vs quality, posting vs lead gen).

- Uses rhetorical questions sparingly, but purposefully

Have you struggled with lead gen on LinkedIn?

Are you using AI to create content right now?

- Uses simple metaphors and analogies

Content without a system is just fuel for your ego.

Get off the horse and find your car keys.

Storytelling is used tactically (short anecdotes) to support a point, not for long narratives.

Addressing the reader

Predominantly second person ("you") when giving advice or pitching.

First person singular ("I") for authority, experience, and personal context.

First person plural ("we", "my team and I") to highlight collective expertise and social proof.

Direct commands: very common and clear ("Comment BLUEPRINT", "Sign up here", "Check it out here").

- Softened directives also appear, especially in reflective or advisory lines

If you're ready to adapt to this new era...

If you want to save time for yourself and your team, you need this one.

- Commands are often coupled with conditional framing

If you're done posting into the void and ready to build a real pipeline...

So if you're ready to master lead generation on LinkedIn:

Chris Donnelly

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post