I am feeling proud and a deep sense of realization. A dream in the making for years, and one that is finally about to come true. As I write this, I am getting goosebumps of excitement... Hacking HR…
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Enrique Rubio
LinkedIn Content Strategy & Writing Style
Founder, Hacking HR | Top 100 HR Global HR Influencer | HRE’s 2024 Top 100 HR Tech Influencers | Speaker | Future of HR
United States
10 Viral ScoreView on LinkedIn
1 person tracking this creator on Viral Brain
Performance Overview
Followers
65.0K
Connections
30.0K
Avg. Engagement
Top Posts by Engagement
Posting Patterns & Frequency
27.6 posts/week
Posts / Week
0.3 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
Timezone: UTC
Best Performing Days
Thursday
Best Performing Times To Post
14:45–16:00 UTC
Topics & Content Focus
Primary Topics
Strategic AI leadership for HR and workforce transformation (governance, redesigning work, capability-building)Credentialing and professional standards for people leaders (psychometrics, proctoring, validation, competence-based certification)Community convening as a growth engine (virtual summits, practitioner-led programming, speaker ecosystems)
Secondary Themes
Strategic workforce planning as an adjacent discipline to AI-driven org designMembership-driven value delivery (Premium+ benefits and access)Professional network amplification (peer shoutouts and event cross-pollination)
Industry Focus
AI in HR / People Analytics / HR TransformationHR leadership development and executive education (CPO/HRBP capability pathways)HR tech community building and event/media ecosystems
Content Categories
Flagship event promotion and agenda framingCertification/product launch announcementsFounder-operator progress updates and milestone storytellingRelationship posts (shoutouts, on-the-ground community presence)Teaser posts (future project foreshadowing)
Performance Insights
51.75%
Avg Engagement Rate
STABLE
Performance Trend
Best Performing Topics
Credentialing/standards-building for AI leadership (competence, validation, proctoring credibility)Flagship AI-in-HR event promotion anchored in practitioner legitimacy and social proof
Virality Signals
Social proof density (many named experts + recognizable organizations)Friction removal (FREE, virtual, ‘no excuses’ positioning)Urgency and repetition of logistics (dates/times repeated like a campaign asset)Authority signaling through credentialing language (psychometrics, proctoring, accreditation intent)Community identity framing (the people ‘actually doing it’)
Structure & Quality
185
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
Common Hooks
Teaser / intrigue hook (withholding details to create curiosity)Playful, theatrical opener that pivots into a serious professional announcementEmotional milestone hook (pride/realization) to frame a build-in-public narrativeSocial proof hook (named practitioners, recognized brands, peer validation)
Common Endings
Direct action sequence (register/block calendar/show up)Link drop and logistics recap (dates, time, location, format)Gratitude close (team acknowledgment and tagged contributors)
Value Delivery Methods
Access brokerage: curating practitioner expertise and making it easy to attendInstitution-building: translating AI-in-HR into standardized leadership competence signalsTrust-building: demonstrating rigor (validation, proctoring, affordability) rather than hype
Formatting Style
Short punchy lines mixed with long explanatory paragraphsHeavy line breaks for scannabilityEmphasis via ALL CAPS and repetitionLong speaker roll-calls as credibility scaffoldingFrequent proper nouns (brands, roles, credentials) to signal authority
Audience & Tone
NO
Question Usage
0.25%
Response Rate
Detected Tone
Founder-operator institution builderSmart-casual evangelist for serious HR transformationMission-driven credentialing advocate (anti-fluff, pro-competence)semi-formalfirst-person
Interaction Style
Announcement-led engagement (audience rallies around launches and events)Credential/authority validation (audience responds to rigor and standards language)Networked community participation (tags, speakers, partners as engagement multipliers)
Community Building Signals
Positioning practitioners as the center of the narrative (not vendors/tools)Creating recurring ‘gatherings’ (summits + in-person extensions)Member perks that reward belonging (Premium+ exam attempt inclusion)Public recognition of collaborators to strengthen community bonds
Writing Style Patterns
Content Strategy
Hook: Teaser / intrigue hook (withholding details to create curiosTone: semi-formalCTA: Hard CTA with urgency and logistics (date/time rep
Writing style breakdown
The author's voice is a high-energy blend of professional enthusiasm, visionary leadership, and community-centric advocacy. It is primarily motivational and persuasive, designed to mobilize the HR community toward future-readiness, specifically regarding AI and leadership. The tone is fast-paced and urgent, often utilizing short, staccato sentences to create a sense of momentum and 'bigness.'
Signature traits include the use of dramatic pauses (often represented by ellipses or single-word sentences), repetition for emphasis ('Free. Virtual. No excuses.'), and a strong sense of personal mission. The author frequently uses 'we' to represent their organization (Hacking HR) but grounds the message in personal emotion, using phrases like 'I am getting goosebumps' or 'I am feeling proud.'
The writing is structured yet feels spontaneous, as if the author is speaking directly to a crowd. It balances high-level strategic talk ('human capability,' 'AI leadership') with raw, human vulnerability ('the most difficult project we have ever engaged with'). The author addresses the reader primarily in the second person ('you') or as part of a collective 'we,' alternating between direct commands ('Register. Block your calendar.') and inclusive storytelling.
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