LinkedIn Content Strategy & Writing Style
Founder @ lemlist
1 person tracking this creator on Viral Brain
Guillaume Moubeche positions himself as a battle-tested operator turned sophisticated capital allocator, bridging the gap between the grit of bootstrapping lemlist and the high-stakes world of private equity. His content strategy centers on "buying the proof," moving away from speculative seed-stage hype toward late-stage secondary transactions and the structural advantages of compounding machines. He is notable for his radical transparency regarding the "private market infrastructure," openly critiquing predatory markups and the "brutal cap tables" that often leave early believers behind. The most compelling intersection in his work is the fusion of founder empathy and predatory-market skepticism, where he uses his personal "expensive mistakes" in angel investing to educate other founders on wealth preservation and institutional-grade deal flow.
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Your competitor just raised $50M. Here's how you can still win 👇 Rule 1: They'll go upmarket. Keep serving SMBs. $50M raised means they need $1B+ exits. That means enterprise. That means complex…
In the early days of lemlist, our biggest support headache paid us $29/month. Let's call him Dave. - Asked for 70% discount - 197 support tickets in the first month - Called my personal number at mid…
Here's how to be better than 99% of people in business: Reply to emails within 4 hours. --> Most take 3-5 days Actually read what people write. --> Most skim and miss the point Send the follow-up…
"Nobody builds companies like that.” —> Good. "How everyone does it" is why 90% of startups die the same way. "But you can't compete with enterprise features." —> Good. Enterprise features are why…
I've sat through 150+ sales demos (as a buyer) in the last 8 years. Only 7 reps asked the questions that actually matter. 1. "Why haven't you solved this already?" —> If they've lived with it for…
Your LinkedIn shows where you worked, BUT your skills show what you actually did. I interviewed 2000+ people and hired 100s in the last 8 years. Here's what I've learned: 10 years at Microsoft coul…
6.4 posts/week
Posts / Week
1.2 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
5%
Avg Engagement Rate
DECREASING
Performance Trend
230
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8.5/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Highly conversational, direct, and authoritative.
Professional but relaxed; feels like a seasoned founder/operator talking to peers.
Persuasive, contrarian, and punchy rather than academic or flowery.
Strongly opinionated with clear takes expressed as simple, memorable lines.
Pragmatic and tactical; very focused on real-world behavior and consequences.
Medium-to-high energy, but channeled into clarity rather than hype.
Calmly intense: confident, no-nonsense, slightly provocative.
Often motivational in a grounded, almost stoic way: do the hard, boring, obvious things well.
Emotional undercurrent: respect for builders, disdain for vanity, fluff, and excuses.
Rhetorical contrasts: "Before vs After", "With AI vs Without AI", "You think X but really Y".
Short, standalone punchlines that summarize a principle.
Repetitive patterns (e.g., "Most..." lines, "You don't need... You need..." sequences).
Cause-and-effect logic: "If X, then Y." / "No pain = no budget."
Contrarian inversions: turning a supposed disadvantage into an advantage.
Rhetorical questions to force introspection, usually 1–2 per post.
Simple metaphors (e.g., "selling hammers to people without hands").
Micro-stories or mini case studies (Dave vs Sarah; Pharma before/after AI).
Dry humor and mild sarcasm, used sparingly, not jokey or goofy.
Aphoristic endings: "Experience isn't the enemy. Empty experience is."
Heavy use of second-person ("you") to speak directly to the reader.
First-person used for credibility and storytelling ("I’ve seen", "I interviewed", "What I found").
Plural first-person ("we") for shared experience or commentary on the industry ("That's what SaaS has been for 20 years.").
Commands are mostly direct and unapologetic: "Show me your side projects". "Walk away now."
Questions are often introspective prompts: "What tough decision are you waiting to make that you already know you should?"
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