Guillaume Moubeche: LinkedIn Content Strategy & Writing Style

Your competitor just raised $50M. Here's how you can still win 👇 Rule 1: They'll go upmarket. Keep serving SMBs.  $50M raised means they need $1B+ exits.  That means enterprise.  That means complex…

In the early days of lemlist, our biggest support headache paid us $29/month. Let's call him Dave. - Asked for 70% discount - 197 support tickets in the first month - Called my personal number at mid…

Here's how to be better than 99% of people in business: Reply to emails within 4 hours. --> Most take 3-5 days Actually read what people write. --> Most skim and miss the point Send the follow-up…

"Nobody builds companies like that.”  —> Good. "How everyone does it" is why 90% of startups die the same way. "But you can't compete with enterprise features."  —> Good. Enterprise features are why…

I've sat through 150+ sales demos (as a buyer) in the last 8 years. Only 7 reps asked the questions that actually matter. 1. "Why haven't you solved this already?"  —> If they've lived with it for…

Your LinkedIn shows where you worked, BUT your skills show what you actually did. I interviewed 2000+ people and hired 100s in the last 8 years. Here's what I've learned: 10 years at Microsoft coul…