Frank Greeff

Conversational, informal, and very human.

Professional in content (startups, investing, AI, productivity, business problems) but casual in tone.

Motivational and reflective, with a strong undercurrent of optimism and self-awareness.

Persuasive but never pushy; influence is created through story, relatability, and lived experience rather than hard selling.

Very “LinkedIn founder” energy: mix of humble flexes, vulnerability, and insights.

Predominantly casual: contractions, slang, swearing with partial censoring (e.g. “sh*t”), shortened words (“insta”, “poddy”, “u know” once).

Grammar is intentionally bent for voice and pacing rather than strictly followed.

Uses colloquial phrases (“no brainer,” “weapon,” “literal goat,” “obsessed with,” “not gonna try list all the quotable lines”).

Structured but pretending to be spontaneous.

Posts usually feel like a natural rant or story, but underneath there is a clear logic: hook → context or story → insight → light CTA or reflection.

Frequent mid-post “realisation” or “here’s the thing” moment where the key insight is revealed.

Medium-to-high energy: not manic, but energetic and excited, especially around opportunities, people, and new ventures.

Emotionally warm and supportive, proud of team and other founders.

Often self-deprecating for relatability (ADHD distractions, dad life chaos, running in the rain).

Uses humour and memes lightly, often with emojis at the end of lines (“😆”, “😅”, “🤷”).

So according to that person, I guess I've got a choice to make?

Now I love Australia, I love building a business here but this is one of these things I can never wrap my mind around.

Personal anecdotes as the primary vehicle: running in the rain, kids + startup, ADHD social media distractions, investor DMs.

Story → takeaway format: tells a specific event, then zooms out to a general lesson.

pre revenue, pre product, pre launch

We are all in on Kinso (Please don't be offended if you ask to invest and we say no)

Occasional playful exaggeration and informal hyperbole: “you can't go 12 mins without knowing about Jay”, “sheer volume of business communication is becoming a meme”.

Mix of first person singular (“I”) and plural (“we”) with frequent direct “you”.

If you want to constantly indulge, relax and ultimately become a slob, you can.

So if you wanna grab the attention of someone with millions of your ideal customers, don't send them a boring message...

Follow along to find out

Just be creative

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