Andrew Petcash

Professional but casual and approachable.

Informative and observational rather than overtly persuasive.

Optimistic, forward-looking, and mildly enthusiastic.

Feels like a domain expert talking to a knowledgeable but broad audience (LinkedIn-style tone).

Tone is clean and polished, but not academic or dense.

Generally professional, with light conversational elements.

Uses contractions (It’s, It’s going to be, I’d imagine).

No slang-heavy speech, but occasional casual shorthand (s/o, lol).

Avoids jargon-heavy, overly technical language even when discussing tech.

Medium energy: curious, excited about trends, but not hyper.

Very enlightening

Pretty fascinating data!

Pretty cool to see…

Interesting times ahead!

These give a warm, positive, intrigued energy rather than hype or salesy enthusiasm.

Emphasis on “interesting” and “fascinating” as key emotional tags.

Frequent use of “It’s going to be interesting…” or “It will be super interesting…” to project into the future.

Makes macro observations about trends (decentralization, tech, sports economy) and frames them as opportunities.

Uses data points and lists as the main vehicle of insight.

Occasional light humor (“Bloomberg's... Bloomberg lol”).

Occasional subtle storytelling through context (“This shift has been building for 20+ years as…”).

Pretty fascinating data!

So many great opportunities…

Interesting times ahead!

Keep a close eye on this space!

Mostly third-person descriptive content about markets, trends, and data.

Appreciate all of you who tune in, listen, and share with others!

Independent media/communities are something we keep a close eye on at Profluence (as you're even seeing the early signs of this within sports leagues).

Personal analysis or deep dives: “I dive deep into smart courts…”

Expectations or imagination: “I would imagine the ROI will be massive…”

First-person plural “we” used for brand voice: “we keep a close eye on at Profluence”.

Keep a close eye on this space!

Otherwise speaks in descriptive statements rather than instructive imperatives.

Tones down any pushy CTA; offers links/invitations as natural extensions: “I break it all down in today's newsletter:” followed by a link.

Enthusiastic about data.

Framing trends as exciting.

Non-confrontational, non-political even when mentioning power structures (e.g., tech oligarchs).

Feels like short, digestible executive summaries with clear key points and a slight marketing layer (toward Profluence/podcast/newsletter), but without hard selling.