LinkedIn Content Strategy & Writing Style
Researcher, advisor, publicist, geek
1 person tracking this creator on Viral Brain
Bert Hubert positions himself as a high-level technical watchdog and sovereignty advocate who bridges the gap between complex infrastructure and public policy. His content strategy centers on a relentless critique of European digital dependency, specifically highlighting the systemic risks of migrating critical government infrastructure to American cloud providers. He is notable for combining deep "geek" fluency in GNSS and cybersecurity with a sharp, public-facing skepticism toward executive-level IT illiteracy. This creates a powerful intersection of technical forensics and geopolitical commentary, where he uses specific data anomalies and procurement failures to argue for a more autonomous and resilient European digital future.
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Ik kan gewoon niet meer - net gehoord dat Sociale Verzekeringsbank, een van de allergrootste verwerkers van privégegevens binnen de Nederlandse overheid, druk bezig is met zijn totale migratie naar Mi…
Met de dreigementen over Groenland en de straf-importheffingen die we krijgen is dit overzicht mogelijk nuttig. Welke stukken van onze overheid & maatschappij zijn TOTAAL afhankelijk van Amerikaanse c…
Marloes de Koning vroeg in NRC vandaag goed door in interview met AWS. Of ze nou hardop konden zeggen dat ze zich konden onttrekken aan Amerikaanse bevelen. En nee, dat konden ze nu toch niet zeggen:…
In a recent FT article, the director of Cybersecurity Belgium claimed it was impossible to store data within the EU. "Dream on" he said. This reflects the widespread lack of IT understanding among exe…
Ook leuk om te weten, het kabinet probeert op dit moment in Amerika vier kerncentrales te kopen. Alle andere aanbieders hebben zich teruggetrokken of kunnen niet leveren. Nog wat meer afhankelijkheid…
Something was up with #GPS yesterday, self-declared accuracy worsened from ~2 meters per satellite to 4 meters. My #GNSS skills are a bit rusty, but here is what apparently happened, based on data fro…
4.3 posts/week
Posts / Week
1.9 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
6%
Avg Engagement Rate
INCREASING
Performance Trend
70
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.9/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
The style is semi-formal, expert, and opinionated, with a clear activist/advocacy angle.
It is strongly informative but colored by concern, irritation, and mild sarcasm.
The voice is that of a technically literate policy critic, talking to a reasonably informed audience (policy people, IT-savvy readers, executives).
The Dutch posts: informal-to-neutral, close to spoken language, but syntactically correct and articulate.
The English posts: slightly more formal, closer to high-quality op-ed or LinkedIn thought leadership, but still conversational.
Overall: not stiffly formal, but not casual chit-chat either. Think: a critical expert on Twitter/LinkedIn.
Tone is concerned, alarmed, sometimes exasperated.
Emotional energy is medium-high: the writer sounds engaged and somewhat urgent, but not hysterical.
Ook leuk om te weten, het kabinet probeert..." (this is not actually ‘leuk’; it’s wry).
Nog wat meer afhankelijkheid van de VS kan er best bij nu!
Sentences like "Ik kan gewoon niet meer" signal emotional fatigue and frustration.
Welke stukken van onze overheid & maatschappij zijn TOTAAL afhankelijk...?
En zouden bij storing onze samenleving ontwrichten?
Sets up a fact, then delivers a worrying or ironic punchline.
A list (even if not shown fully yet).
A quotation.
A thread or further explanation.
NRC interview.
FT article.
Technical data from galmon.eu.
Less "you should do X", more "this is the situation, and it’s bad" with implicit "we must act."
First-person singular: "Ik kan gewoon niet meer", "net gehoord dat..."
Occasional inclusive "we" as collective responsibility (e.g., "help us regain our digital autonomy").
Second-person in English when generalizing: "you need more than technology", "if you too want to rake in billions".
you need more than technology
you had best also be selling that too
Het is een schrikbarend lijstje
you need more than technology
should urgently wise up
Even suggestions are framed as necessities rather than optional: "had best also be selling that too" is an indirect command dressed as advice.
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