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Bert Hubert

Bert Hubert

LinkedIn Content Strategy & Writing Style

Researcher, advisor, publicist, geek

Netherlands
468 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Bert Hubert positions himself as a high-level technical watchdog and sovereignty advocate who bridges the gap between complex infrastructure and public policy. His content strategy centers on a relentless critique of European digital dependency, specifically highlighting the systemic risks of migrating critical government infrastructure to American cloud providers. He is notable for combining deep "geek" fluency in GNSS and cybersecurity with a sharp, public-facing skepticism toward executive-level IT illiteracy. This creates a powerful intersection of technical forensics and geopolitical commentary, where he uses specific data anomalies and procurement failures to argue for a more autonomous and resilient European digital future.

Performance Overview

Followers

17.0K

Connections

2.1K

Avg. Engagement

726

Engagement Rate

Posts/Week

4.3

Viral Score

468

Posts Analyzed

2

Top Posts by Engagement

Ik kan gewoon niet meer - net gehoord dat Sociale Verzekeringsbank, een van de allergrootste verwerkers van privégegevens binnen de Nederlandse overheid, druk bezig is met zijn totale migratie naar Mi…

2.5K253299100 viral
Data Privacy9 months ago
View on LinkedIn

Met de dreigementen over Groenland en de straf-importheffingen die we krijgen is dit overzicht mogelijk nuttig. Welke stukken van onze overheid & maatschappij zijn TOTAAL afhankelijk van Amerikaanse c…

6596399100 viral
Cloud Computing9 months ago
View on LinkedIn

Marloes de Koning vroeg in NRC vandaag goed door in interview met AWS. Of ze nou hardop konden zeggen dat ze zich konden onttrekken aan Amerikaanse bevelen. En nee, dat konden ze nu toch niet zeggen:…

387372945 viral
Data Privacy9 months ago
View on LinkedIn

In a recent FT article, the director of Cybersecurity Belgium claimed it was impossible to store data within the EU. "Dream on" he said. This reflects the widespread lack of IT understanding among exe…

304371936 viral
Cybersecurity9 months ago
View on LinkedIn

Ook leuk om te weten, het kabinet probeert op dit moment in Amerika vier kerncentrales te kopen. Alle andere aanbieders hebben zich teruggetrokken of kunnen niet leveren. Nog wat meer afhankelijkheid…

152491025 viral
Energy Policy9 months ago
View on LinkedIn

Something was up with #GPS yesterday, self-declared accuracy worsened from ~2 meters per satellite to 4 meters. My #GNSS skills are a bit rusty, but here is what apparently happened, based on data fro…

LinkedIn post image: Something was up with #GPS yesterday, self-declared accuracy worsened from ~2 meters per satellite to 4 meters. My #GNSS
11022213 viral
Satellite Navigation9 months ago
View on LinkedIn

Posting Patterns & Frequency

4.3 posts/week

Posts / Week

1.9 days

Days Between Posts

2

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: Europe/Brussels

Best Performing Days

FridaySunday

Best Performing Times To Post

morning (08:00–11:00)early afternoon (12:00–15:00)early evening (18:00–20:00)

Topics & Content Focus

Primary Topics

European digital sovereignty and structural dependence on US cloud providersPublic-sector IT governance, privacy risk and critical data infrastructureGeopolitics of infrastructure (US–EU power asymmetry in tech and energy)Executive and political digital illiteracy as a systemic security risk

Secondary Themes

US hyperscaler influence over European government data (AWS, Microsoft Azure)Migration of core welfare and social security systems to foreign cloudsTrade threats, sanctions and their leverage via digital dependenciesCritical infrastructure procurement from the US (e.g. nuclear power plants)Media scrutiny, investigative journalism and public accountability in IT decisionsCybersecurity leadership narratives that normalize loss of autonomy

Industry Focus

EU public-sector IT and digital infrastructureGovTech, cybersecurity policy and digital regulationCloud infrastructure and data protection in highly regulated sectorsNational security–adjacent critical infrastructure (energy, welfare systems)

Content Categories

Policy commentary and critique anchored in current newsDigital sovereignty advocacy and watchdog reportingRisk-awareness content on cloud, data control and surveillance exposureGeopolitical tech analysis for a non-technical professional audienceCurated excerpts from mainstream media with expert framing

Performance Insights

6%

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Concrete revelations about major government agencies moving fully to US hyperscaler cloudsDetailed overviews of which critical state functions depend on US cloud infrastructureSharp critiques of digital autonomy loss framed as national vulnerability

Virality Signals

High share counts on posts that reveal specific, little-known decisions about public-sector cloud migrationsContent that combines institutional naming-and-shaming with a clear sovereignty or security angleNegative or alarmist hooks that tap into fear of US control over European infrastructureQuoting mainstream media or officials and then publicly challenging their statements or competencePosts that present dependence as a systemic, cross-sector problem rather than a one-off incident

Structure & Quality

70

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.9/10

Uniqueness Score

Common Hooks

Emotionally charged first-person reactions to shocking IT/government decisions (e.g. expressing disbelief or frustration)Contextual hooks tied to breaking geopolitical or policy news (sanctions, procurement deals, media interviews)Stating a counterintuitive or alarming fact about dependency on US tech or infrastructureCalling out specific institutions or roles (e.g. social security agency, cybersecurity director) to create immediacy and authority

Common Endings

Trailing colon that implies a screenshot, article snippet or list follows ("Stukje:", "overzicht:")Ending on a stark, ironic punchline that underlines added dependence on the USConcluding with an implicit warning rather than an explicit call to actionLeaving a key question or uncertainty unresolved to provoke comments and debate

Value Delivery Methods

Translating complex intersections of law, geopolitics and IT architecture into accessible, concrete risksSurfacing underreported or misunderstood dependencies in public infrastructureProviding curated, critical context around mainstream reporting on cloud, cybersecurity and sovereigntyShaping a coherent narrative that connects individual news items into a systemic picture of digital dependence

Formatting Style

Short to medium-length text blocks without emojis or heavy formattingFrequent use of quoted passages from newspapers or officials to anchor argumentsPrimarily Dutch posts with occasional English posts for international contextLine breaks before long quotes; otherwise compact paragraphsNo bullet lists; any "overview" or list is likely delivered via attached media or external content

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Critical public intellectual focused on digital sovereigntyWatchdog-analyst exposing structural dependencies in plain languageSmart-casual expert bridging policy, law and infrastructureSardonic, sometimes exasperated commentator on executive incompetencesemi-formalfirst-person

Interaction Style

Policy and governance debates among professionals with some technical or public-sector backgroundEmotion-driven comment threads expressing concern, outrage or disbelief at governance failuresContributions from insiders who confirm or nuance the described dependenciesBack-and-forth discussions that push for accountability from institutions and leaders

Community Building Signals

Consistently centering the theme of digital autonomy, which serves as a rallying point for a like-minded communityReferencing journalists, officials and institutions by name to knit together a shared information spacePositioning the audience as co-watchdogs over government IT and sovereignty issuesEncouraging knowledge-sharing from practitioners who can add detail or confirm risks

Writing Style Patterns

Content Strategy

Hook: Emotionally charged first-person reactions to shocking IT/goTone: semi-formalCTA: Implicit invitation to react through provocative f

Writing style breakdown

Core characteristics

The style is semi-formal, expert, and opinionated, with a clear activist/advocacy angle.

It is strongly informative but colored by concern, irritation, and mild sarcasm.

The voice is that of a technically literate policy critic, talking to a reasonably informed audience (policy people, IT-savvy readers, executives).

Formality

The Dutch posts: informal-to-neutral, close to spoken language, but syntactically correct and articulate.

The English posts: slightly more formal, closer to high-quality op-ed or LinkedIn thought leadership, but still conversational.

Overall: not stiffly formal, but not casual chit-chat either. Think: a critical expert on Twitter/LinkedIn.

Emotional tone and energy

Tone is concerned, alarmed, sometimes exasperated.

Emotional energy is medium-high: the writer sounds engaged and somewhat urgent, but not hysterical.

- Sarcasm/irony is clearly present, often via understatement

Ook leuk om te weten, het kabinet probeert..." (this is not actually ‘leuk’; it’s wry).
Nog wat meer afhankelijkheid van de VS kan er best bij nu!

Sentences like "Ik kan gewoon niet meer" signal emotional fatigue and frustration.

- Frequent use of rhetorical questions, especially to highlight absurdities or risks

Welke stukken van onze overheid & maatschappij zijn TOTAAL afhankelijk...?
En zouden bij storing onze samenleving ontwrichten?

- Strong use of contrast and twist

Sets up a fact, then delivers a worrying or ironic punchline.

- Frequent use of colon at the end of a build-up sentence to introduce

A list (even if not shown fully yet).

A quotation.

A thread or further explanation.

- Heavy reliance on external references

NRC interview.

FT article.

Technical data from galmon.eu.

- Direct audience engagement through implication rather than overt address

Less "you should do X", more "this is the situation, and it’s bad" with implicit "we must act."

- Person perspective

First-person singular: "Ik kan gewoon niet meer", "net gehoord dat..."

Occasional inclusive "we" as collective responsibility (e.g., "help us regain our digital autonomy").

Second-person in English when generalizing: "you need more than technology", "if you too want to rake in billions".

- Likes direct, imperative-ish formulations in English

you need more than technology
you had best also be selling that too

- In Dutch, more descriptive but still direct and urgent

Het is een schrikbarend lijstje

- More advisory and assertive than soft

you need more than technology
should urgently wise up

Even suggestions are framed as necessities rather than optional: "had best also be selling that too" is an indirect command dressed as advice.

2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW
4. SENTENCE CONSTRUCTION & PACING

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