Andrew Constable, MBA, BSMP, XPP-G

Predominantly professional, informative, and advisory.

Conversational but not chatty; feels like a seasoned consultant speaking to senior leaders.

Tone is authoritative and confident, yet accessible and non-academic.

Clearly positioned for LinkedIn-style thought leadership in strategy, ESG, and organisational effectiveness.

Medium-high formality.

Uses business and strategic jargon comfortably (e.g., 'materiality assessment', 'execution premium', 'strategic initiatives', 'value gap', 'war gaming').

Avoids slang and overly casual phrasing, except in travel/personal update posts (7 and 8), which are shorter and more relaxed.

Calm, measured, and controlled rather than high-drama.

Punchy one-line statements.

Clear, decisive language.

Strategic contrasts (e.g., 'From risk mitigation to long-term value creation.').

The emotional resonance is subtle: grounded optimism and urgency about getting strategy right.

Rhetorical questions (especially to provoke reflection: 'Are you solving the correct problems?', 'Is your company built to compete?').

Framing contrasts and shifts ('From vendor to preferred partner.').

Conceptual reframing ('ESG isn’t a side project. It’s your strategy.', 'Strategy is no longer about protecting a position—it’s about preparing for the unpredictable.').

Declarative, high-impact statements isolated on their own lines.

'strategy dress rehearsal'

'infrastructure for future-fit organisations'

Direct audience engagement, but in a professional manner (no over-familiarity).

Second person 'you' when giving advice or implications for leaders/organisations.

Third person when describing trends, research, or concepts.

To reference personal takeaways or experiences ('3 takeaways that resonated with me').

To make the CTA more personal ('If you like content like this, please follow me.').

Uses a mix of directive and suggestive language.

'Start with a materiality assessment...'

'To succeed, target specific JTBD with solutions...'

'Consider this' style embedded as questions rather than explicit 'consider' wording.

Imperatives are framed as expert guidance, not orders.

A strategic advisor voice: clear, structured, and focused on helping leaders think and act better.

Always framed as helping the reader become more effective, future-fit, and aligned.