LinkedIn Content Strategy & Writing Style
CMO at Docebo | Advisor | Dad x2 | Author x3
1 person tracking this creator on Viral Brain
Kyle Lacy positions himself as a battle-tested GTM practitioner who bridges the gap between high-level executive strategy and the gritty reality of execution. His content strategy centers on radical transparency, frequently deconstructing the "head trash" of leadership while providing un-gated, high-utility frameworks like his content planning maps and ABM playbooks. What makes him notable is his willingness to weaponize his own failures-such as nearly being fired for social media missteps-to build trust and offer a human-centric blueprint for modern CMOs. By intersecting deep technical expertise in product marketing with a raw, vulnerable narrative on imposter syndrome, he transforms the typical executive profile into a relatable, authoritative guide for the next generation of revenue leaders.
60.5K
29.6K
120
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7.8
30
1
Product Marketing should help own and be responsible for the pipeline generated by your product portfolio. Full stop. I’ve long considered Product Marketing the starting point for creating revenue. I…
Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my fail…
I can't tell you the last time I looked at a resume in over 12 years of hiring, and I've hired many people. It's not even a nonstarter. I don't even think about it. Why? Because it’s so hard to tell…
I had an interesting conversation with our newly minted product leader, Scott P., last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of th…
Revisiting a template I made late last year which combined all the planning docs I've used over the last decade for content marketing. I figured I'd share it again and not gate the link. :) This is…
ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new sta…
7.8 posts/week
Posts / Week
1 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
120.1%
Avg Engagement Rate
STABLE
Performance Trend
350
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Conversational, approachable, and human.
Professional but not stiff; clearly an experienced operator talking to peers.
Informative and practical with a coaching/mentoring vibe.
Often motivational and encouraging (e.g., pushing people to ship, apply, experiment).
Lightly humorous and self-deprecating, with occasional playful exaggeration.
Not academic; more like a sharp, candid LinkedIn thought leader.
Overall tone: semi-casual professional.
Uses contractions constantly (it’s, I’ve, don’t, isn’t).
Comfortable with colloquialisms and slang: “boo,” “ofc,” “my man,” “head trash.”
Occasionally uses emojis and all-caps for personality/emphasis.
Still anchored in clear business logic, frameworks, and practical advice.
Medium-to-high energy, but controlled.
Often starts in a reflective, grounded tone, then builds to a sharper, more energetic close.
Uses short punch lines for emotional spikes: “Full stop.” “Just ship it.” “Make a copy!”
Frequently toggles between personal vulnerability (self-doubt, almost getting fired) and confident teaching.
Rhetorical questions: used to provoke and invite reflection (“What do you think?” “Raise your hand if…”).
Direct calls to the reader: instructive, but friendly.
Light storytelling: short anecdotes to set context, then move quickly to the lesson.
Explicit meta-commentary: acknowledges when something is “overly simplistic,” “hot take,” “oldie but a goodie.”
Repetition for emphasis: “Every major creative shift… Every breakthrough marketing idea, every new channel, ever format, every story…”
Strong, compact moral/lesson statements near the end.
Heavy use of first person singular: “I had…”, “I can’t tell you…”, “I almost got fired…”
Frequent second person: “you” to advise, challenge, or encourage.
First person plural “we” to build camaraderie and shared struggle: “We ALL KNOW…”, “We will dive into…”, “We ALL KNOW I'm not going to make you comment…”
Direct commands are common and confident: “Make a copy!”, “Just ship it.”, “Check it.”
But he sometimes softens with suggestions or framing: “Here are some tips…”, “Just trying to be helpful!”, “It doesn’t hurt to ask.”
Sound like a seasoned, approachable CMO/product marketing leader talking to peers on LinkedIn.
Mix authority with vulnerability.
Use simple language, lots of contractions, and direct address.
Alternate between teaching, storytelling, and moral-of-the-story style reflections.
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