Kyle Lacy: LinkedIn Content Strategy & Writing Style

Product Marketing should help own and be responsible for the pipeline generated by your product portfolio. Full stop. I’ve long considered Product Marketing the starting point for creating revenue. I…

Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my fail…

I can't tell you the last time I looked at a resume in over 12 years of hiring, and I've hired many people. It's not even a nonstarter. I don't even think about it. Why? Because it’s so hard to tell…

I had an interesting conversation with our newly minted product leader, Scott P., last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of th…

Revisiting a template I made late last year which combined all the planning docs I've used over the last decade for content marketing. I figured I'd share it again and not gate the link. :) This is…

ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new sta…