Kyle Lacy's LinkedIn Strategy, CMO at Docebo…

Product Marketing should help own and be responsible for the pipeline generated by your product portfolio. Full stop. I’ve long considered Product Marketing the starting point for creating revenue. I…

32173511 viral

Product Marketing9 months ago

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Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my fail…

1126806 viral

Personal Branding9 months ago

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I can't tell you the last time I looked at a resume in over 12 years of hiring, and I've hired many people. It's not even a nonstarter. I don't even think about it. Why? Because it’s so hard to tell…

905205 viral

Career Advice9 months ago

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I had an interesting conversation with our newly minted product leader, Scott P., last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of th…

464114 viral

Product Management9 months ago

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Revisiting a template I made late last year which combined all the planning docs I've used over the last decade for content marketing. I figured I'd share it again and not gate the link. :) This is…

LinkedIn post image: Revisiting a template I made late last year which combined all the planning docs I've used over the last decade for cont

901513 viral

Content Marketing9 months ago

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ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new sta…

671022 viral

Account-Based Marketing9 months ago

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Posting Patterns & Frequency

7.8 posts/week

Posts / Week

1 days

Days Between Posts

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

TuesdayFridaySunday

Best Performing Times To Post

Early afternoon (around 13:00–14:00 UTC)Late afternoon (around 16:00–17:00 UTC)Late evening Sunday (around 21:00–22:00 UTC) for reflective pieces

Topics & Content Focus

Primary Topics

B2B SaaS go-to-market ownership and accountability between product, product marketing, and salesCareer navigation and non-traditional hiring practices for B2B marketersContent marketing systems: briefs, templates, and repeatable processes that drive revenueLeadership psychology: self-doubt, imposter syndrome, and the inner game of marketing leadersStory-led experimentation: shipping imperfect ideas and betting on future narratives

Secondary Themes

Pipeline vs revenue KPIs and how they map to PMM vs PM responsibilitiesJob-seeker differentiation tactics: follow-ups, research, networking, and introsSales-marketing alignment and sales enablement as part of content strategyUsing historical/tech stories (e.g., Kodak digital camera) to teach modern marketing risk-takingPlanning rituals (content briefs, templates, routines) to reduce fear of looking foolishCommunity-driven content: newsletters, ungated resources, and ongoing series

Industry Focus

B2B SaaS marketing leadershipRevenue-focused product marketing in software companiesGTM and sales-aligned content strategy for SaaS

Content Categories

Career and hiring playbooks for marketersTemplates, frameworks, and operating documents for content marketingThought leadership on GTM ownership and KPIsMindset and psychology of modern marketing leadersStorytelling and experimentation case studies

Performance Insights

120.1%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Tactical hiring and job-search playbooks specifically for B2B marketing rolesUngated, concrete content templates and planning frameworks tied directly to revenueVulnerable leadership content that pairs self-doubt with a practical tool or routine

Virality Signals

High comment-to-like ratio on posts that question conventional hiring norms and invite disagreementAbove-average engagement when providing copy-ready templates that practitioners can immediately useMeaningful but modest shares on posts that bundle a resource (template) with a broader lesson or narrative arcPosts that explicitly lower friction (no gating, no ‘comment to get link’) generate goodwill and engagement

Structure & Quality

350

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Contrarian or strong opinion that challenges default practice (e.g., not reading resumes)Direct address to a specific role or identity (e.g., “Marketers: It’s your job to…”)Personal anecdote or recent conversation that sets up a broader lessonEmotional admission or vulnerability that immediately humanizes the post (e.g., recurring self-doubt)Reintroduction of a practical resource or template framed as a ‘map’ or proven tool

Common Endings

Open-ended questions inviting debate or perspectives from peersEncouragement to take action now (“Just ship it”) rather than overthinkingSoft CTAs to access an ungated template or resourceTeasers pointing to a deeper dive in their newsletter or longer-form contentReframing effort and preparation as a competitive edge for the reader

Value Delivery Methods

Concrete, stepwise playbooks for actions like interviewing, following up, or researching teamsReusable templates and planning docs that compress a decade of operating experienceContextual stories that anchor abstract advice in specific people, films, or historical examplesPsychological framing that normalizes fear and self-doubt while offering structured ways to move through itOperator-level insight into how content maps to pipeline, ARR, and cross-functional accountability

Formatting Style

Short paragraphs with deliberate line breaks for pacingNumbered lists for tactical steps and frameworksCapitalized emphasis for voice and humor (e.g., “HEYYYYYYY KYLE!!! I’M HERRREEEEEE.”)Story → insight → tactical list structureFrequent use of names, shoutouts, and references to external people or media

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Smart-casual operator with lived B2B SaaS experienceRelatable expert who balances vulnerability with execution rigorPragmatic coach focused on behavior change and systemsStory-driven strategist who uses narrative to unlock tactical insightsemi-formalfirst-person

Interaction Style

Peer-to-peer conversations with other senior marketers and GTM leadersOpen, invitational tone that treats comments as part of an ongoing dialogueUse of named references and shoutouts to build a sense of shared communityIntellectual sparring on role definitions, KPIs, and career strategies

Community Building Signals

Recurring references to a newsletter series (“Revenue Diaries”) as a shared touchpointReposting and iterating on prior templates to create continuity across postsHighlighting and crediting peers’ ideas, articles, and frameworksFraming readers as co-creators by directly asking for their opinions on ambiguous or controversial topics

Writing Style Patterns

Content Strategy

Hook: Contrarian or strong opinion that challenges default practicTone: semi-formalCTA: Discussion prompts asking for the audience’s take

Writing style breakdown

- Core characteristics

Conversational, approachable, and human.

Professional but not stiff; clearly an experienced operator talking to peers.

Informative and practical with a coaching/mentoring vibe.

Often motivational and encouraging (e.g., pushing people to ship, apply, experiment).

Lightly humorous and self-deprecating, with occasional playful exaggeration.

Not academic; more like a sharp, candid LinkedIn thought leader.

- Formal vs casual

Overall tone: semi-casual professional.

Uses contractions constantly (it’s, I’ve, don’t, isn’t).

Comfortable with colloquialisms and slang: “boo,” “ofc,” “my man,” “head trash.”

Occasionally uses emojis and all-caps for personality/emphasis.

Still anchored in clear business logic, frameworks, and practical advice.

- Emotional tone and energy

Medium-to-high energy, but controlled.

Often starts in a reflective, grounded tone, then builds to a sharper, more energetic close.

Uses short punch lines for emotional spikes: “Full stop.” “Just ship it.” “Make a copy!”

Frequently toggles between personal vulnerability (self-doubt, almost getting fired) and confident teaching.

- Signature writing traits

Rhetorical questions: used to provoke and invite reflection (“What do you think?” “Raise your hand if…”).

Direct calls to the reader: instructive, but friendly.

Light storytelling: short anecdotes to set context, then move quickly to the lesson.

Explicit meta-commentary: acknowledges when something is “overly simplistic,” “hot take,” “oldie but a goodie.”

Repetition for emphasis: “Every major creative shift… Every breakthrough marketing idea, every new channel, ever format, every story…”

Strong, compact moral/lesson statements near the end.

- Person and addressing the reader

Heavy use of first person singular: “I had…”, “I can’t tell you…”, “I almost got fired…”

Frequent second person: “you” to advise, challenge, or encourage.

First person plural “we” to build camaraderie and shared struggle: “We ALL KNOW…”, “We will dive into…”, “We ALL KNOW I'm not going to make you comment…”

Direct commands are common and confident: “Make a copy!”, “Just ship it.”, “Check it.”

But he sometimes softens with suggestions or framing: “Here are some tips…”, “Just trying to be helpful!”, “It doesn’t hurt to ask.”

- Voice summary for replication

Sound like a seasoned, approachable CMO/product marketing leader talking to peers on LinkedIn.

Mix authority with vulnerability.

Use simple language, lots of contractions, and direct address.

Alternate between teaching, storytelling, and moral-of-the-story style reflections.

Kyle Lacy

Warm Analysis

Performance Overview

Top Posts by Engagement