Amy Watts: LinkedIn Content Strategy & Writing Style

me and my children

7 months ago I decided to try posting on LinkedIn as an experiment… …and now there are 10,000 of you here 😭 It feels very dramatic to say that LinkedIn’s changed my life, but it actually kind of ha…

If I can speak my truth for a minute: most B2B brands are using social completely wrong 🫣 I understand the need to meet targets, and there’s no question that social as a channel should be supporting…

Your B2B brand doesn’t have to use humour to be memorable 🙅🏻‍♀️ I talk a lot about how important it is for brands to stand out in B2B and create engaging content, and I think some people misunderst…

We’re back with even 𝘮𝘰𝘳𝘦 B2B brands that have been flooding my feed lately 🤓 There are some big swings (and big budgets) in this roundup, but also some simple shifts in mindset that I think any…

Want to do employee-generated content but have no idea where to start? 😳 You’re not alone - it’s come up in nearly every conversation I’ve had with B2B brands in the last few months. EGC can be a g…