LinkedIn Content Strategy & Writing Style
I help you (actually) use AI for content.
3 people tracking this creator on Viral Brain
Charlie Hills positions himself as a tactical AI implementation specialist who bridges the gap between theoretical technology and daily content workflows. His strategy centers on high-utility "how-to" guides, rigorous tool comparisons, and transparent documentation of his own journey from a 9-to-5 employee to a high-growth creator. What makes him notable is his refusal to settle for surface-level AI hype; he distinguishes himself by providing specific, copy-paste prompts and technical performance audits that move beyond generic automation into "intelligent orchestration." His work sits at a compelling intersection of technical product education and community building, where he uses deep-dive tutorials on tools like Gemini and Zapier to funnel users into a collaborative ecosystem for creators.
185.1K
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8.1
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I rebuilt my LinkedIn strategy from scratch. (How I went from zero to 183k+ in 684 days) My posts were getting little to no engagement. So, I decided to revamp my profile and strategy. This was way…
Google's Nano Banana 2 is the best AI image editor. But 99% still prompt it wrong. Here's the complete playbook: First, access Nano Banana Pro on Freepik. (FreePik gives you access to SOTA models…
Elon Musk called LinkedIn "unbearably cringe." But if LinkedIn is so cringe... Why did Zapier fly me out to Zion National Park? (That's precisely where this photo was taken) I spent 3 days building…
If I had to start LinkedIn from scratch. Here's how I'd grow to 180k+ followers again: Most people post randomly and hope for growth. That’s why their content gets ignored every time. Here’s my 12-…
ChatGPT 5.2 has 8 hidden personalities. And yes, each one acts completely differently. Here's how to unlock all 8 personalities: 1. Click your profile picture (bottom-left) 2. Select Personalizatio…
2 years ago today, I was alone on Christmas. While everyone else opened presents. I was opening LinkedIn instead. Designing my exit strategy from the 9-to-5. For 9 months straight. I chose creat…
8.1 posts/week
Posts / Week
1 days
Days Between Posts
4
Total Posts Analyzed
HIGH
Posting Frequency
1124.33%
Avg Engagement Rate
STABLE
Performance Trend
300
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
9/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Overall tone: professional but highly conversational, approachable, and modern.
Feels like a top LinkedIn creator: a mix of educational, aspirational, and slightly playful.
Strongly persuasive and informative, with light humor and personality layered in.
Very structured and methodical in content, even when using storytelling. This is not free-flowing; it's engineered for clarity, skim-ability, and engagement.
Semi-formal: professional vocabulary and clear grammar, but relaxed phrasing and everyday language.
Uses business and tech jargon comfortably (B2B, TOFU/MOFU/BOFU, workflows, automations, agentic, content matrix) but explains concepts clearly.
No slang-heavy, chaotic vibe. Everything feels intentional and "clean."
Medium-to-high energy, but controlled. Never hysterical or over-the-top.
Reflective and vulnerable (posts about being alone on Christmas, quitting 9-to-5)
Confident and authoritative (tool breakdowns, model comparisons, step-by-step tutorials)
Lightly humorous and witty (Grinch persona, "Repost or I'm stealing your Wi-Fi.")
Uses urgency without sounding desperate: "Join before I change my mind", "The second best time is right now."
Repetition/anaphora: "Desperate to...", "You can have...", "Most importantly..."
Parallel structure in lists (each bullet aligns grammatically and semantically).
Contrast pairs: "One gives you a participation trophy. The other gives you a strategy."
Dinner with myself (can't cancel again)
Max the Dog was my only connection. (100% engagement rate though.)
Nano Banana Pro" as a comic model name, then treated seriously.
Often delivered in parentheses as side-comments.
Uses short narrative arcs to set up lessons (Christmas, Mt. Crumpit, 684 days of posting).
Stories are short, functional, and immediately tied to a practical takeaway or system.
Frequently references "systems", "workflows", "strategies", "roadmaps", "matrix", "agentic AI workflows".
Loves numbered steps and explicit processes.
Strong second-person ("you") focus in educational and CTA sections.
First-person ("I") for storytelling, credibility, and proof.
Rarely uses third-person unless describing tools or AI.
I was desperate." → "The best time to start was 2 years ago.
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Softens direct commands with "Want to…?", "What would you build first?", or "If this resonates…", especially for engagement questions.
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