Colby Kultgen's LinkedIn Strategy, Founder of 1% Better™…

End-of-year reminder: You’re allowed to be proud of things that have nothing to do with income or promotions. The friendships you strengthened. The habits you kept. The boundaries you honoured. The…

LinkedIn post image: End-of-year reminder:

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Personal Development10 months ago

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Remember: It's better to admit you walked through the wrong door than spend your life in the wrong room. I see this everywhere. The soul-crushing job we keep because it sounds impressive on paper.…

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Personal Development10 months ago

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I've said it before, and I'll say it again: Developing a bias for action is one of the most valuable things you can do in life. This advice isn't anything new, Rumi was preaching the same thing almo…

LinkedIn post image: I've said it before, and I'll say it again:

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Personal Productivity10 months ago

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An idea that genuinely changed my life… The Average Tuesday Rule: The quality of your ordinary Tuesday is the best measure of your life satisfaction. Think about it. We spend 80% of our lives on t…

LinkedIn post image: An idea that genuinely changed my life…

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Personal Development10 months ago

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How to unrot your brain (step-by-step):

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Personal Development10 months ago

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How to do a hard reset on your life before 2026:

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Personal Development11 months ago

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Topics & Content Focus

Primary Topics

Holistic career and life reflection across decades (identity, regret minimization, self-compassion)Practical psychology of persuasion and story-driven selling applied beyond businessEntrepreneurial decision-making and high-leverage business principles (pricing, positioning, network)Cognitive hygiene and mental energy management for knowledge workers

Secondary Themes

Redefining success beyond income and titles (boundaries, health, relationships)Sales as narrative and identity construction rather than feature pitchingClient selection and pricing psychology (avoiding low-price, high-friction work)Network-as-leverage and learning from people ahead of youGlobal payments and fintech infrastructure for scaling online businessesAI agents and automation in finance operations

Industry Focus

B2B SaaS and fintech infrastructure for global payments and bankingOnline-first businesses (agencies, consultants, digital product entrepreneurs)Career-focused knowledge workers interested in personal growth and performance psychology

Content Categories

Thought leadership essays that blend business strategy with psychologyMindset and identity reframes around success, growth, and self-worthShort, curiosity-driven hooks that likely lead into carousels or longer assetsSponsored product explainers framed as principle-based lesson listsPersonal reflections and life lessons packaged as advice to a younger self

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Redefining success and self-worth beyond money and status, especially at natural reflection points (end of year, age milestones)Psychological insights that generalize from business into everyday life (dating, parenting, interviews)Cognitive and emotional “cleanup” content (unrotting your brain, protecting energy, boundaries)

Virality Signals

Strong emotional resonance around self-worth, healing, and non-monetary success at key calendar momentsHooks that feel like personal notes or reminders rather than generic adviceHigh share counts when posts can act as ‘permission slips’ or affirmation for others (“you’re allowed to… that counts”)Curiosity loops created by short, incomplete statements that imply a larger framework (“How to unrot your brain…”)Metaphorical storytelling (e.g., rocks and mountains) that makes abstract psychology easy to remember and repostExplicit repost CTAs on broadly useful, non-controversial insights

Structure & Quality

150

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.8/10

Uniqueness Score

Common Hooks

Age-framed self-advice (e.g., “I’m X. Here’s what I’d tell my Y-year-old self:”) that taps life-stage reflectionConceptual one-liners that promise a process (e.g., “How to unrot your brain (step-by-step):”)Contrarian or blunt openers (e.g., “Harsh truth: …”) to create tensionUnexpected source of wisdom (e.g., “A genius sales tip from an 8-year-old:”) to trigger curiosityTemporal or seasonal frames (e.g., “End-of-year reminder:”) that feel timely and shareable

Common Endings

Direct questions inviting reflection or sharing (e.g., asking for people’s most valuable lessons)Reframes that validate non-traditional markers of success and explicitly say “that counts”Soft prompts to celebrate wins that don’t show up in traditional career metricsExplicit repost/share CTAs when the idea is broadly relatableIn sponsored posts, a final nudge to check out the partner product framed as logical next step

Value Delivery Methods

Distills complex psychological and business concepts into memorable metaphors and short mental modelsConnects business ideas to everyday life (relationships, parenting, health) to increase applicabilityOffers permission-based reframes that reduce shame and burnout while still encouraging ambitionProvides structured frameworks (lists, steps, principles) rather than vague motivationUses sponsored content to illustrate broader strategic lessons rather than as isolated ads

Formatting Style

Short, single-sentence paragraphs with frequent hard line breaks for readabilityHeadline-style hooks on their own line followed by a blank lineNumbered and separated lists for frameworks and lessonsUse of long dashes or underline-style separators to break sectionsOccasional image references/credits, suggesting use of visuals or carousels

Audience & Tone

YES

Question Usage

0.8%

Response Rate

Detected Tone

Psychologically savvy mentor who blends warmth with directnessRelatable strategist connecting high-level ideas to everyday experiencesStory-driven educator who prefers metaphors over jargonAmbitious yet compassion-focused career guidesemi-formalfirst-person

Interaction Style

Encourages introspection by asking readers to map the lesson onto their own life or yearPositions the audience as co-contributors of wisdom via questions about their own biggest lessonsBuilds a sense of shared humanity by normalizing struggles with success metrics, boundaries, and mental healthUses gentle directness (“Harsh truth: …”) that invites dialogue rather than defensiveness

Community Building Signals

Creates communal reflection moments around end-of-year and life-stage milestonesFrames comments as a place to trade hard-won lessons, not just react with praiseEncourages sharing posts that can act as supportive messages within people’s own networksReinforces a culture where protecting energy, healing, and learning are socially celebrated

Writing Style Patterns

Content Strategy

Hook: Age-framed self-advice (e.g., “I’m X. Here’s what I’d tell mTone: semi-formalCTA: Open-ended reflective questions designed to elicit

Writing style breakdown

Core characteristics

Professional yet highly conversational.

Direct, clear, and minimally fluffy.

Motivational and insightful, with a calm, grounded energy rather than hype.

Philosophical at times, but always tied back to something practical and relatable.

Feels like a thoughtful, emotionally intelligent mentor talking to a smart peer.

Formality

Semi-formal: vocabulary is clean and educated but not academic.

No slang like "gonna"/"wanna." Contractions are used normally ("you're", "don't", "it's").

No swearing. Tone is respectful and inclusive.

Emotional tone and energy

Medium energy: steady, reflective, not frantic.

Emotionally warm and empathetic (e.g., "You’re allowed to be proud…", "Sometimes the bravest thing you can do…").

Often framed as "harsh truth" or "reminder" but delivered with compassion.

Uses emotional resonance more than shock value.

- Frequent use of

Rhetorical questions ("Job interviews?", "Dating?")

Short parallel statements in a row ("They buy identity. They buy meaning. They buy a story…")

Simple yet vivid metaphors ("wrong room," "piece of the mountain that chose to break off and explore").

Named concepts/rules ("The Average Tuesday Rule").

- Often contrasts

What people think vs what actually matters.

Obvious surface-level behavior vs underlying meaning (e.g., "People don’t just buy products. They buy identity…").

- Explicit labeling of ideas

Harsh truth:

Remember:

The lesson:

Here’s where to start:

Addressing the reader

Mostly second person ("you") to speak directly to the reader.

- First person used sparingly to

Share credibility or personal alignment ("I've said it before", "I see this everywhere").

Introduce a personal learning ("An idea that genuinely changed my life…").

Third person appears in examples ("One of the most valuable things you can do is build relationships…") but always in service of "you."

- Commands are common but gentle and constructive

Direct: "Charge what you're worth", "Start every morning with…"

Soft encouragement: "You’re allowed to be proud…", "Celebrate the parts of your life that don’t get LinkedIn announcements."

Voice summary to replicate

Speak like a kind but no-nonsense mentor.

Talk to the reader as "you", occasionally refer to yourself as "I" for perspective or credibility.

Deliver truth with empathy, not with aggression.

Keep language simple but not simplistic; no jargon unless you immediately ground it in concrete explanation or examples.

Colby Kultgen

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post