Every GTM expert should be using these 15 email templates. Outbound is still one of the quickest and cheapest ways to get new clients. But what makes it work? In 2025/2026, relevant signal-based me…

157288318 viral

Sales4 months ago

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For 80 days, I've been running my entire GTM operation through Claude Code. The first few weeks were frustrating. Claude kept losing context. Every session felt like briefing a new hire from scratc…

5541281815 viral

AI for Go-To-Market Operations12 days ago

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1,500+ people asked for my GTM Claude Code skills. So here they are. No "comment GTM." Just the link. Most people use AI for isolated tasks. Write an email. Score a lead. Build a deck. But GTM does…

4271251813 viral

AI Go-To-Market Strategy17 days ago

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Why can I nominate only one person for Momentum.io's Innovative Doer 2025 award? I'd nominate 12! 1. Kyle Poyar - My role model. Best Substack in the GTM space, hands down. 2. Emily Kramer - I star…

289107610 viral

Marketing4 months ago

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Some people follow GTM playbooks. Others write them. They open new frontiers for the rest of us. It’s time we recognize their impact. GTM10 nominations are now open. The GTM10 Awards, powered by Ce…

17211789 viral

Go-To-Market25 days ago

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Finding your first 10 customers is nothing like finding your next 100. Most founders think they need a perfect product, a polished pitch deck, or a big launch. They don't. They need conversations.…

2587358 viral

Startup Growth4 months ago

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Topics & Content Focus

Primary Topics

AI-native GTM operating systems (context, memory, and structure as the real performance lever)Toolchain architecture for outbound at scale (research → orchestration/enrichment → sending)GTM Engineering as a technical career path (systems builders, automation, analytics, higher leverage roles)Context-driven outbound strategy (permissionless insight/value props, segmentation depth over volume)

Secondary Themes

Competitive differentiation through proprietary context and internal knowledge basesAgentic workflows and automation replacing manual headcountMonetization infrastructure for AI & SaaS (hybrid pricing/packaging, credits/usage, shipping pricing fast)Signal quality vs. commoditized triggers in outbound

Industry Focus

B2B SaaS go-to-market (Outbound, RevOps, Sales Ops, Growth)AI tooling for GTM teams (Claude Code, Clay, automation + data stacks)AI-first SaaS monetization and pricing ops

Content Categories

Stack breakdowns (what to use + why each layer exists)Operator playbooks (step-by-step systems and workflows)Contrarian GTM takes (reframing 'tool vs tool' or 'AI failed' narratives)Research/report-led authority (salary/stack benchmarks, market claims)Event/community programming (panels, LinkedIn Live, co-authored assets)

Performance Insights

278.1428571428572%

Avg Engagement Rate

DECREASING

Performance Trend

Best Performing Topics

Claude Code as a GTM operating system (structure, folders, rules, compounding context)Technical GTM stacks tied to career outcomes (salary premium + tools + leverage narrative)

Virality Signals

System artifacts that feel immediately copyable (folder structures, stack diagrams, step lists)Credibility anchors (ARR figures, client relationships, benchmark report)Identity-based positioning ('system builders') that invites self-selection and debatePolarizing-but-practical framing (tool wars reframed into layered architectures)

Structure & Quality

320

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.82/10

Uniqueness Score

Common Hooks

Contrarian question framing (tool A vs tool B → 'they're complementary')Time-shift contrast (e.g., '2023 vs 2026') to signal a new eraFailure diagnosis headline (blame the missing system/context, not the tool)Outcome-first punch (numbers + stark result: 'X emails. Zero meetings.')Authority-by-specificity (named tools + exact workflow ordering + concrete artifacts)

Common Endings

Direct audience prompt to compare stacks/approaches ('How about you?')Hard principle as the final line (context/structure compounds; no shortcuts)Resource CTA (download report / attend live) with clear positioning

Value Delivery Methods

Gives operational blueprints (not inspiration) with sequencing, roles of tools, and failure modesTranslates AI capability into process design (context, rules, maintenance) rather than prompt tricksConnects tactics to incentives (salary, leverage, promotion, defensibility/moats)Uses specific examples and constraints (segments first, plan mode before execution, context folder requirements)

Formatting Style

Short paragraphs with high cadence readabilityBolded mini-headings for steps/layersNumbered frameworks (3-step stacks, 5-step systems)Arrow notation to show workflow pipelinesStrong one-line principles as standalone sentences

Audience & Tone

YES

Question Usage

0.28%

Response Rate

Detected Tone

Smart-casual operator-expertSystems-first and process-obsessedContrarian but non-combativePragmatic builder mindset (anti-hype, pro-infrastructure)Authority through specificity (tools, steps, numbers, artifacts)semi-formalfirst-person

Interaction Style

Operator-to-operator dialogue (stack comparisons, workflow questions, implementation details)Debate-friendly prompts (replacement narratives, tool wars, 'AI failed' reframes)Community learning via shared artifacts (reports, events, templates implied by structure posts)

Community Building Signals

Co-authored industry report used as a recurring authority assetEvent moderation to convene domain experts and centralize discussionRepeated invitation for readers to share their own stacks and practices

Writing Style Patterns

Content Strategy

Hook: Contrarian question framing (tool A vs tool B → 'they're comTone: semi-formalCTA: Question CTA (invites operators to share their sta

Writing style breakdown

The "AI SDR" is a lie.

Most companies are just buying a faster way to burn their reputation.

Automating a bad process doesn't make it better. It just makes it louder.

Here is the reality of GTM in 2026

The winners aren't the ones with the most agents. They are the ones with the best 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐄𝐧𝐠𝐢𝐧𝐞.

We stopped looking for "better copy" and started building "better data."

Maja Voje

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Here is the reality of GTM in 2026