Will McTighe

Overall tone: conversational, motivational, and practical with a strong copywriting influence.

Voice: confident, direct, and authoritative, but framed as a helpful peer/mentor rather than a distant expert.

Style: punchy and high-clarity. Prioritizes simplicity over complexity. Little jargon unless necessary, and any technical bits are quickly grounded in concrete examples.

Energy: high-energy and forward-moving. Posts feel like a friendly but firm push to act, not a slow reflection.

Goal: blend inspiration + specific tactics, often anchored in personal experience or a concrete case study.

Semi-casual but professional.

Uses contractions heavily (it’s, don’t, you’ll).

Occasionally uses light slang or informal phrasing: “AI slop”, “looks like a crime scene”, “losing it”, “shock”.

Avoids academic or overly formal wording; repeats simple, everyday language.

Action-oriented, encouraging, and slightly urgent.

Frequently names and normalizes common fears (fear of looking stupid, fear of failure, fear of posting).

Balances empathy (“We’ve all been there”) with challenge (“Start working like your career depends on it… because it does.”).

Uses tension as a core emotional driver: fear vs. courage, critics vs. doers, distraction vs. focus, planning vs. action.

Rhetorical questions (“So what’s actually going on?”, “Think about it:”).

Short, stacked lines for rhythm.

They wait. / They worry. / They pause.

Stop researching. / Stop preparing. / Stop planning.

Most people…” vs. “The most successful people…

Critics talk. / Talkers hesitate. / Doers do.

Lists of 3s and 4s for rhythm and memorability.

desktop that looks like a crime scene

clean, perfectly polished, empty AI slop

Here’s one way you can cut through the noise:

Here’s how to write one that actually feels real:

Here’s the system I recommend to everyone starting out:

Strong use of second-person (“you”) to make it feel directly addressed.

Short personal anecdotes.

Authority framing (“After writing 1,000+ LinkedIn posts…”).

Specific experiences as credibility.

Occasional third-person references to “most people,” “they”, “critics”, “winners”, to create a contrast with “you”.

Just start building.

Stop wasting time on things that don’t move the needle.

Start moving.

Here’s the system I recommend…

Make yours feel unique by writing like you’re talking to a friend.

Direct but empathetic.

Motivational without being overly hypey.

Practical, grounded, and reader-focused.

Designed to feel like a high-performing friend/mentor talking straight to you.