I'm in a sales process right now, ready to buy - a big ticket , and the sales person has been unresponsive for weeks The more time passes the more I wonder if it's a good idea to do business with…
161102012 viral
Sales9 months ago
LinkedIn Content Strategy & Writing Style
Co-founder & co-CEO @Chili Piper 🔥 Here I talk about lessons I learned to jumpstart my career from intern to SVP. And to grow a company from 0 to almost $1Bn
1 person tracking this creator on ViralBrain
Alina Vandenberghe positions herself as a high-stakes founder who balances the grit of a $1Bn scale-up journey with a deeply empathetic, human-centric leadership philosophy. Her content strategy centers on the "unspoken" elements of professional growth, blending tactical business observations on inbound sales and agentic workflows with vulnerable reflections on childhood trauma, mental health, and social issues. She is notable for her refusal to maintain a sanitized "corporate mask," opting instead for a radical transparency that connects personal evolution directly to leadership capacity. This creates a powerful intersection of operational excellence and emotional intelligence, where she treats internal company culture and external social advocacy as inseparable components of a modern CEO’s mandate.
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I'm in a sales process right now, ready to buy - a big ticket , and the sales person has been unresponsive for weeks The more time passes the more I wonder if it's a good idea to do business with…
What I like and dislike about our VP of Partnerships He’s extremely good at focusing on what matters: currently responsible for influencing about 40% of revenue through this work! He progressed fr…
starting 2026 with a post on Substack that probably most people will think I’m nuts for publishing It’s about my experience with psychedelics Why am I writing it even though it’s a not a topic tha…
Want to join me in person in February in Florida for a workshop on building agentic workflows for marketing ? I will be hosting one of the workshops organized by Spiralyze on February 10 in Fort La…
When I was five, I spent hours alone in a communist apartment, caring for my one-year-old sister while my parents worked 12 hours shifts . What helped me survive ? A woman the world would later labe…
She had a whistle, they had guns The events in Minneapolis are extremely hard to talk about On one side I have family and friends who believe ICE is just doing their job in protecting the US citiz…
5.2 posts/week
Posts / Week
1.5 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
142%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.8/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Conversational, intimate, and emotionally vulnerable.
Semi-poetic, with a strong reflective and philosophical layer.
Professional context, but human-first and personal in content; it often blends personal life, leadership, ethics, and work.
Motivational and compassionate rather than salesy, even when referencing products or events.
Feels like spoken language broken into lines, not like polished essay prose.
Informal to semi-formal.
Grammar is often intentionally imperfect; the voice feels like a friend or thoughtful leader speaking candidly.
Uses colloquial phrases and everyday vocabulary (e.g., "cool dude", "nuts", "crazy times").
Warm, empathetic, reflective.
Energy is mid-level: not hyperactive, but not slow and sleepy either.
There is intensity in certain lines delivered as short, isolated statements (e.g., "Fear", "Everything else is noise").
Tone often moves from confusion/concern to clarity/acceptance/encouragement.
What helped me survive ?
Isn’t that electrifying ?
Why am I writing it even though it’s a not a topic that people talk about in a work setting ?
Frequent use of one-line statements for emphasis, often with line breaks before and after.
Repetition of key words or phrases for rhythm (e.g., "Fear", "We lose perspective", "No one else...").
Moral/psychological framing: capacity, compassion, fear, expectations, comparison.
On one side... On the other side...
What I like... What I dislike
Gentle storytelling from first-person experience, then generalizing to a lesson.
First person singular ("I", "I'm") for personal story and reflection.
First person plural "we" when drawing broader lessons or talking about shared human experience ("We lose perspective", "We can get inspired by others").
Imagine that for a second
Want to join me in person...
go check them out !
Want to join me in person...
You can use code for a 50 % discount...
When instructive, tone is more "inviting" than "telling". The voice rarely says "You must"; instead it asks questions and offers perspectives.
Empathetic, encouraging, slightly vulnerable.
Recognizes complexity and ambiguity ("It’s all complex") rather than pretending issues are simple.
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Write like Alina Vandenberghe 🌶️.