Stephanie Holland ⚡

Professional, opinionated, and educational with a strong strategic lens.

Conversational and highly readable, but not casual to the point of slangy looseness.

Persuasive and diagnostic: identifies a problem, dissects it, then reframes how the reader should think.

Strongly positioning: clearly takes sides, calls out common bad practice, elevates alternate approaches.

Witty and lightly humorous, but always in service of a serious, B2B-focused message.

Hybrid: structurally professional (clear arguments, well-developed points) with conversational phrasing and occasional playful lines.

Uses contractions frequently: "you're", "they'll", "don't", "won't", "they've", "we'll".

Uses British spelling: "optimised", "scrutinising", "strategise", "behaviour", etc.

Tone assumes a smart, industry-literate reader; minimal "explaining like I'm five."

Medium-to-high energy, but controlled. Not breathless; more "sharp, incisive, caffeinated conversation."

Confident and slightly provocative: calls out vanity and bad practices, but not with cruelty.

Underlying emotional currents: validation (especially for overlooked professionals), frustration with shallow thinking, excitement about new GTM paradigms and tools.

As hooks ("What are you excited for this week?")

To reframe thinking ("Are you enriching for your market or just copying what worked elsewhere?")

As closing CTAs ("Time to confess: how many of your SDRs have a 'secret spreadsheet'...?")

They're not optimised for algorithm attention. They're optimised for customer outcomes.

Empty fields are honest. Wrong data is poison.

The US playbook didn't just fail. It burned the market.

Irrelevance. Irrelevance. Irrelevance...

Volume, volume, volume

an expensive lie everyone ignores

brand-experience-fuelled growth

architect the invisible infrastructure

Ask yourself: 'Could my team double our pipeline velocity without doubling headcount?'

Credibility and lived experience ("When I wrote my 2025 GTM report...")

Personal endorsement ("I talk a lot about brand experience...")

Describing the GTM Engineer archetype ("We don't replace your marketers...")

Aligning with practitioners ("Time to confess: how many of your SDRs...")

Second-person "you" and "your" dominate when instructing or challenging the reader.

Third-person used to describe personas: CROs, CMOs, SDRs, buyers, etc.

Stop." (used alone as a line for maximum punch)

Ask yourself: ...

Your move: Are you building a factory line or a creative engine?

The takeaway for every B2B brand: Stop obsessing over features. Start designing moments...

CTAs feel like invitations to think or act, not salesy pushes (except when explicitly saying "DM me", which still feels conversational and soft).