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Eric Blaauboer

Eric Blaauboer

LinkedIn Content Strategy & Writing Style

Schrijver van "Je Laatste: stoppen met roken, op weg naar nicotinix"

Netherlands
139 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Eric Blaauboer positions himself as a socially-driven educator and health advocate who bridges the gap between academic business theory and high-impact community activism. His content strategy centers on mobilizing large-scale student initiatives, using recurring themes of "impossible challenges" to tackle systemic issues like poverty and nicotine addiction. What makes Eric notable is his ability to transform the LinkedIn feed into a live command center for social impact, blending the urgency of a fundraiser with the analytical mind of a business lecturer. He occupies a unique intersection where experiential education meets radical transparency, showcasing the raw, chaotic process of student-led projects to drive massive charitable outcomes for organizations like Make-A-Wish and local food banks.

Performance Overview

Followers

1.7K

Connections

1.7K

Avg. Engagement

23

Engagement Rate

Posts/Week

0.9

Viral Score

139

Posts Analyzed

1

Top Posts by Engagement

Waar wilt u het over hebben? Vraagt LinkedIn! Nou over dat wat werkelijk telt in het leven: onze studenten Bedrijfskunde Hanze die deze 2 weken keihard tekeer gaan TEGEN armoede. Want Armoede stad…

LinkedIn post image: Waar wilt u het over hebben? Vraagt LinkedIn!
240538 viral
Social Impactabout 1 year ago
View on LinkedIn

Goed bezig! Onze studenten Bedrijfskunde Hanze! Uitgeput, maar nog lang niet klaar. Twee weken lang vechten ze tegen armoede onder het motto “Armoede stad OET!”, door de meest absurde opdrachten te t…

LinkedIn post image: Goed bezig! Onze studenten Bedrijfskunde Hanze!
333132 viral
Social Impactabout 1 year ago
View on LinkedIn

Armoede stad OET! Dat brullen honderden studenten Bedrijfskunde Hanze van de Hanze deze 2 weken! Ze zijn nu op dag 5 van het zwoegen, ploegen en mislukken want de opdracht heet niet voor niets de On/…

222228 viral
Social Impactabout 1 year ago
View on LinkedIn

Posting Patterns & Frequency

0.9 posts/week

Posts / Week

8.5 days

Days Between Posts

1

Total Posts Analyzed

LOW

Posting Frequency

Timezone: Europe/Brussels

Best Performing Days

WednesdayFriday

Best Performing Times To Post

late morningearly to mid-afternoon

Topics & Content Focus

Primary Topics

University-led social impact campaigns and fundraisingPublic health behavior change and prevention messagingHuman–AI collaboration for health and decision-makingStudent engagement in real-world societal projects

Secondary Themes

Nonprofit partnerships and civic responsibilityHealth economics and accessibility of healthy choicesMedia and public outreach around health initiativesInnovation and experimentation in decision-support systems

Industry Focus

Higher education and applied universitiesNonprofit and charity sector (health-related)Public health promotion and preventionAI-assisted decision-making in health and wellbeing contexts

Content Categories

Campaign announcements and progress updatesCause-driven calls to action (donations, participation)Short media/moment updates (radio appearances, snippets)Opinionated micro-thoughts on health and costReflective pieces on AI and decision frameworks

Performance Insights

22.56%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Large-scale student-driven fundraising for health-related nonprofitsUniversity partnerships with local social organizations (e.g., food banks)Concrete progress updates with numbers and clear collective achievements

Virality Signals

Multiple shares concentrated on cause-related campaign postsHeavy tagging of people and institutions to activate networksUse of emotionally resonant framing around children, illness, and hopeClear, low-friction CTAs that make participation feel easy and collective

Structure & Quality

80

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

7/10

Uniqueness Score

Common Hooks

High-urgency, emotionally loaded openers (e.g., HELP!!! + emoji)Curiosity or challenge-based questions (e.g., ‘Wie is slimmer? ChatGPT of ik?’)Provocative, contrast-driven one-liners (e.g., ‘…duurder dan coke…’)Very short situational announcements (e.g., ‘Nu op de radio.’)

Common Endings

Explicit step-by-step instructions on what to click or doRepetition of the core cause message in short, rhythmic linesHashtag clusters around campaign names and themesName-checking and tagging collaborators or institutions for social proof

Value Delivery Methods

Visibility and amplification for social and health-related causesConcrete pathways for audience participation (donating, joining teams, promoting)Thought prompts on how people prioritize health and make decisionsDemonstrations of applied projects linking students, universities, and real-world impact

Formatting Style

Frequent line breaks and short paragraphs for scannabilityUse of emojis and arrows to guide attentionBullet-like progress updates with concrete numbersMix of Dutch and English terms and hashtagsTagging long lists of people to extend reach and signal coalition-building

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Mission-driven and cause-orientedWarm but directEducator-activist with a practical bentPlayful-analytical when discussing AI and decision-makingsemi-formalfirst-person

Interaction Style

Coalition-focused, frequently tagging collaborators and partnersCommunity-centric framing using ‘we’ and shared goalsRecognition-driven (offering public spotlight for corporate donors)Occasional use of questions to invite reflection more than direct debate

Community Building Signals

Positioning campaigns as shared missions between students, institutions, and the publicOffering public acknowledgment as a reward for participation or donationsLinking university identity (Hanze) to local social causes to create a sense of civic prideEncouraging the creation of user-generated campaign pages and team efforts

Writing Style Patterns

Content Strategy

Hook: High-urgency, emotionally loaded openers (e.g., HELP!!! + emTone: semi-formalCTA: Direct imperative CTAs (donate, click, create a pa

Writing style breakdown

- Core character

Highly energetic, activist, and mobilising.

Conversational and informal, but still clearly professional and purposeful.

Strongly persuasive, with a heavy focus on motivating action (doneren, komen, meedoen).

Emotional and engaged: talks about armoede, ernstig zieke kinderen, kinderen met lege maag, with compassion but also strijdlust.

- Formality

Overall informal, close-to-spoken Dutch.

Mix of standard Dutch with regional / playful elements (‘groits!’, ‘Grunn’’, ‘OET!’).

Regular code-switching to English words and phrases: ‘Grand Finale’, ‘code rOOd’, ‘q.e.d.’, ‘dubieuze initiatieven met serieuze ondertoon’.

- Voice

Strong ‘campaign leader’ voice: someone who is in the middle of the action, proud of “onze studenten”, and constantly rallying others.

Warm and inclusive: uses ‘we’, ‘wij’, ‘onze studenten’, and invites the reader explicitly (‘Help je mee?’, ‘Kom kijken…’).

Tone oscillates between playful and sharply serious. Serious issues (armoede, ernstig zieke kinderen) are surrounded by light, creative phrasing so it doesn’t become heavy or distant.

- Emotional tone and energy

High-energy, fast-paced, almost breathless in places.

Uses exclamations constantly to maintain a sense of urgency and enthusiasm.

Uses slogans and repeated lines to amplify emotional resonance: ‘Elke euro helpt. / Elke donatie telt. / Elke wens brengt hoop.’

- Signature traits

Slogans and rally cries: ‘Armoede stad OET!’, ‘armoede: code rOOd!’, ‘On/Mogelijke Opdracht’.

Repetition in triplets or series: ‘Iedereen kan meedoen. / Iedereen kan promoten.’; ‘Kom kijken, proeven, voelen, knuffelen…’.

Frequent rhetorical questions directed at the reader: ‘Wie is slimmer? ChatGPT of ik?’, ‘Help je mee?’, ‘Wat denk je: is het code rOOd…?’

Use of contrast in short bursts: gezond maar duurder dan coke; zwaar onderwerp maar luchtig taalspel.

- Addressing the reader

Dominant perspective is first person plural (‘we’, ‘wij’, ‘onze studenten’) plus second person (‘je’, ‘u’) to pull the reader in.

Switches between ‘je’ and ‘u’ depending on context; ‘u’ when echoing LinkedIn’s interface question, otherwise ‘je’.

- Strong use of direct commands

‘Ga naar … → klik op DONEER’

‘Help je mee?’ (implicit command disguised as invitation)

‘Kom kijken, proeven, voelen, knuffelen…’

‘doe es serieus gek: doneer’

- Style of instruction

Commands are very concrete and procedural: go here, click there, kom langs, doneer, maak je eigen pagina aan.

Softened by playful language or friendly framing: ‘Ongenadig te doneren’, ‘doe es serieus gek’.

2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW
4. SENTENCE CONSTRUCTION & PACING

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