Eric Blaauboer

Highly energetic, activist, and mobilising.

Conversational and informal, but still clearly professional and purposeful.

Strongly persuasive, with a heavy focus on motivating action (doneren, komen, meedoen).

Emotional and engaged: talks about armoede, ernstig zieke kinderen, kinderen met lege maag, with compassion but also strijdlust.

Overall informal, close-to-spoken Dutch.

Mix of standard Dutch with regional / playful elements (‘groits!’, ‘Grunn’’, ‘OET!’).

Regular code-switching to English words and phrases: ‘Grand Finale’, ‘code rOOd’, ‘q.e.d.’, ‘dubieuze initiatieven met serieuze ondertoon’.

Strong ‘campaign leader’ voice: someone who is in the middle of the action, proud of “onze studenten”, and constantly rallying others.

Warm and inclusive: uses ‘we’, ‘wij’, ‘onze studenten’, and invites the reader explicitly (‘Help je mee?’, ‘Kom kijken…’).

Tone oscillates between playful and sharply serious. Serious issues (armoede, ernstig zieke kinderen) are surrounded by light, creative phrasing so it doesn’t become heavy or distant.

High-energy, fast-paced, almost breathless in places.

Uses exclamations constantly to maintain a sense of urgency and enthusiasm.

Uses slogans and repeated lines to amplify emotional resonance: ‘Elke euro helpt. / Elke donatie telt. / Elke wens brengt hoop.’

Slogans and rally cries: ‘Armoede stad OET!’, ‘armoede: code rOOd!’, ‘On/Mogelijke Opdracht’.

Repetition in triplets or series: ‘Iedereen kan meedoen. / Iedereen kan promoten.’; ‘Kom kijken, proeven, voelen, knuffelen…’.

Frequent rhetorical questions directed at the reader: ‘Wie is slimmer? ChatGPT of ik?’, ‘Help je mee?’, ‘Wat denk je: is het code rOOd…?’

Use of contrast in short bursts: gezond maar duurder dan coke; zwaar onderwerp maar luchtig taalspel.

Dominant perspective is first person plural (‘we’, ‘wij’, ‘onze studenten’) plus second person (‘je’, ‘u’) to pull the reader in.

Switches between ‘je’ and ‘u’ depending on context; ‘u’ when echoing LinkedIn’s interface question, otherwise ‘je’.

‘Ga naar … → klik op DONEER’

‘Help je mee?’ (implicit command disguised as invitation)

‘Kom kijken, proeven, voelen, knuffelen…’

‘doe es serieus gek: doneer’

Commands are very concrete and procedural: go here, click there, kom langs, doneer, maak je eigen pagina aan.

Softened by playful language or friendly framing: ‘Ongenadig te doneren’, ‘doe es serieus gek’.