LinkedIn Content Strategy & Writing Style
a16z-backed founder turned executive coach. Helping tech operators improve their executive communication, leadership, and influence
2 people tracking this creator on Viral Brain
Wes Kao positions herself as a high-stakes advisor for tech operators, bridging the gap between raw talent and executive-level influence. Her content strategy centers on providing rigorous, actionable frameworks for communication and buy-in, moving beyond generic leadership advice to offer specific "checklists" for navigating corporate complexity. What makes her notable is the founder-to-coach pedigree, which allows her to speak with the authority of someone who has scaled a16z-backed ventures. By creating a distinct intersection of tactical communication and psychological leverage, she transforms soft skills into a hard science for the modern executive.
118.9K
5.5K
406
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0.2
38
1
Excited to share my conversation with First Round Capital! I talk about some of my favorite communication frameworks, including a checklist of questions to ask yourself to maximize your chances of get…
0.2 posts/week
Posts / Week
1
Total Posts Analyzed
LOW
Posting Frequency
406%
Avg Engagement Rate
STABLE
Performance Trend
44
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.7/10
Uniqueness Score
YES
Question Usage
0.07%
Response Rate
Writing style breakdown
Professional but relaxed; appropriate for a business / LinkedIn context.
Conversational rather than strictly formal.
Informative and mildly promotional: the post announces a resource (a conversation/interview) and highlights its value.
Direct and concise; no fluff, no storytelling, no digressions.
Moderately high-energy, driven mainly by the opening phrase and the exclamation mark: 'Excited to share my conversation…'
Positive and upbeat, but not overhyped (no exaggeration, no all-caps, no emojis).
Opens with an emotion-driven, first-person statement of enthusiasm.
Quickly follows with a clear description of what the content is about (‘my favorite communication frameworks’, ‘a checklist…’).
Uses outcome-oriented language (‘maximize your chances of getting buy-in’).
Uses soft, relationship-focused engagement: ‘Would love to hear what you think.’
Does not use metaphors, jokes, or rhetorical questions in this sample.
No storytelling or narrative; it’s a direct announcement.
Primarily first-person singular (‘my conversation’, ‘my favorite’).
Indirect second-person: ‘questions to ask yourself’ (invites the reader to imagine applying the content to themselves).
Uses soft direct engagement: ‘Would love to hear what you think.’ This is a second-person engagement without explicitly saying ‘you’.
Command style is very minimal and indirect. Instead of ‘Click the link’, the writer says, ‘Link in the comments.’ and lets the reader infer the action.
Suggestions / CTAs are gentle and invitational, not imperative or pushy.
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