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Wes Kao

Wes Kao

LinkedIn Content Strategy & Writing Style

a16z-backed founder turned executive coach. Helping tech operators improve their executive communication, leadership, and influence

United States
38 Viral ScoreView on LinkedIn

2 people tracking this creator on ViralBrain

Warm Analysis

Wes Kao positions herself as a high-stakes advisor for tech operators, bridging the gap between raw talent and executive-level influence. Her content strategy centers on providing rigorous, actionable frameworks for communication and buy-in, moving beyond generic leadership advice to offer specific "checklists" for navigating corporate complexity. What makes her notable is the founder-to-coach pedigree, which allows her to speak with the authority of someone who has scaled a16z-backed ventures. By creating a distinct intersection of tactical communication and psychological leverage, she transforms soft skills into a hard science for the modern executive.

Performance Overview

Followers

118.9K

Connections

5.5K

Avg. Engagement

406

Engagement Rate

Posts/Week

0.2

Viral Score

38

Posts Analyzed

1

Top Posts by Engagement

Excited to share my conversation with First Round Capital! I talk about some of my favorite communication frameworks, including a checklist of questions to ask yourself to maximize your chances of get…

LinkedIn post image: Excited to share my conversation with First Round Capital! I talk about some of my favorite communication frameworks, in
3732674 viral
Communication11 months ago
View on LinkedIn

Posting Patterns & Frequency

0.2 posts/week

Posts / Week

1

Total Posts Analyzed

LOW

Posting Frequency

Timezone: UTC

Best Performing Days

Thursday

Best Performing Times To Post

Late afternoon (around 17:00 UTC)

Topics & Content Focus

Primary Topics

Practical communication frameworks for professional buy-inDecision-making checklists and self-interrogation promptsLeveraging expert conversations as teaching assets

Secondary Themes

Stakeholder alignment and persuasionTranslating complex ideas into actionable frameworksThought leadership via external collaborations (podcasts/interviews)

Industry Focus

Startup and venture-backed leadership communicationOperator-focused B2B knowledge sharingFounder and executive-level persuasion skills

Content Categories

Educational frameworks & mental modelsExternal interview / podcast promotionResource amplification (link-out content)Soft community engagement (asking for reactions/feedback)

Performance Insights

406%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Actionable communication frameworks connected to a high-status external platformContent that promises concrete tools (checklists, questions to ask yourself) rather than abstract advice

Virality Signals

Strong like and comment volume relative to post length and effortExternal authority signal (First Round Capital) that encourages sharingClear value promise (communication frameworks + checklist) that is easy to pass along

Structure & Quality

44

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.7/10

Uniqueness Score

Common Hooks

Enthusiastic announcement of a new resource or conversationSocial proof via named collaboration with a respected institution (e.g., a VC firm)

Common Endings

Soft invitation for feedback (“Would love to hear what you think.”)Direction to an external link placed in the comments

Value Delivery Methods

Teases highly actionable content (frameworks, checklists) rather than vague inspirationPositions external long-form content as a concentrated learning resourceFrames value in terms of real-world outcomes (maximizing chances of getting buy-in)

Formatting Style

Short, concise text blockOne main paragraph followed by a brief CTA line breakPlain text without bullets or heavy formatting

Audience & Tone

YES

Question Usage

0.07%

Response Rate

Detected Tone

Enthusiastic expertFramework-driven educatorSemi-formal, audience-oriented practitionersemi-formalfirst-person

Interaction Style

Warm and inclusive, explicitly inviting audience perspectivesPositioning the audience as collaborators or co-reviewers of the resourceEncouraging comments as a primary interaction mode

Community Building Signals

Asking for audience opinions to spark discussion around the shared resourceUsing shared external content (conversation with a known firm) as a focal point for communal learning

Writing Style Patterns

Content Strategy

Hook: Enthusiastic announcement of a new resource or conversationTone: semi-formalCTA: Open-ended request for opinions and reactions

Writing style breakdown

- Core characteristics

Professional but relaxed; appropriate for a business / LinkedIn context.

Conversational rather than strictly formal.

Informative and mildly promotional: the post announces a resource (a conversation/interview) and highlights its value.

Direct and concise; no fluff, no storytelling, no digressions.

- Emotional tone and energy

Moderately high-energy, driven mainly by the opening phrase and the exclamation mark: 'Excited to share my conversation…'

Positive and upbeat, but not overhyped (no exaggeration, no all-caps, no emojis).

- Signature writing traits (from this sample)

Opens with an emotion-driven, first-person statement of enthusiasm.

Quickly follows with a clear description of what the content is about (‘my favorite communication frameworks’, ‘a checklist…’).

Uses outcome-oriented language (‘maximize your chances of getting buy-in’).

Uses soft, relationship-focused engagement: ‘Would love to hear what you think.’

Does not use metaphors, jokes, or rhetorical questions in this sample.

No storytelling or narrative; it’s a direct announcement.

- Addressing the reader

Primarily first-person singular (‘my conversation’, ‘my favorite’).

Indirect second-person: ‘questions to ask yourself’ (invites the reader to imagine applying the content to themselves).

Uses soft direct engagement: ‘Would love to hear what you think.’ This is a second-person engagement without explicitly saying ‘you’.

Command style is very minimal and indirect. Instead of ‘Click the link’, the writer says, ‘Link in the comments.’ and lets the reader infer the action.

Suggestions / CTAs are gentle and invitational, not imperative or pushy.

2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW
4. SENTENCE CONSTRUCTION & PACING

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