LinkedIn Content Strategy & Writing Style
3x NYT Bestselling Author | Top 25 Global Podcast, The School of Greatness | President of Los Angeles Handball Club
1 person tracking this creator on ViralBrain
Lewis Howes positions himself as a high-performance architect who bridges the gap between elite achievement and holistic emotional intelligence. His content strategy centers on the "School of Greatness" philosophy, utilizing short-form motivational aphorisms and vulnerability-led storytelling to advocate for discipline as a form of self-care. He distinguishes himself by intersecting the grit of professional athletics with a deep focus on mental health, often framing physical wellness as the primary engine for financial success. By blending narrative-driven personal development with high-profile cultural commentary, Howes creates a unique value proposition where "greatness" is defined not just by external accolades, but by the internal clarity and boundaries required to sustain them.
304.4K
29.9K
337
19.5
13
1
Life is too short... Drop a 💛 if this resonates!
Stop shrinking your standards to fit someone else’s comfort zone. What’s meant for you won’t ask you to play small. Stay aligned. Stay grounded. Stay loyal to the vision you know you’re capable of.
STOP saying "I can't". When you replace "I can’t" with "I’m learning to", you give yourself permission to grow. I’ve been learning Spanish for years and I improve a little each day because I choose t…
For years I said yes to everyone else and no to myself. I was scared that a boundary would push people away, but the moment I learned to say no with clarity and kindness, everything shifted. Some pe…
19.5 posts/week
Posts / Week
0.4 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
337.1%
Avg Engagement Rate
STABLE
Performance Trend
60
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
7.5/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Motivational, reflective, and gently persuasive.
Professional yet highly conversational; feels like a wise friend or coach speaking directly to you.
Very clear and accessible; no jargon, no complex vocabulary, no ornate or poetic flourishes.
Focused on life lessons, mindset, discipline, boundaries, and clarity.
Calm but strong; steady, grounded energy rather than hype.
Emotionally warm and encouraging, never harsh or confrontational.
Optimistic and aspirational, but anchored in realism (discipline, habit, health, boundaries).
Frequent use of direct, distilled aphorisms or one-liners that could stand alone as quotes.
Mental clarity is wealth
Change your habits > Change your Life
Health is not a distraction from success.
Chasing money while ignoring your health makes you broke twice.
What’s meant for you won’t ask you to play small.
Gentle but direct coaching questions at the end of longer posts.
Occasional light storytelling in first person, but kept very short and purpose-driven.
Protect your energy. / Protect your mind. / Protect your body.
STOP saying 'I can't'.
Strong reliance on second person ("you") in almost every post when giving advice or drawing lessons.
I’ve been learning Spanish for years...
For years I said yes to everyone else and no to myself.
Ice Cube shares that...
So many people feel stuck...
Direct commands: "STOP saying 'I can't'." / "Protect your energy."
Reflective invitations: "What small action will you step into today?" / "Consider what vision you are choosing..." (though "consider" isn't used, the tone is similar to that).
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