Fred Copestake's LinkedIn Strategy, Sales…

The shame! Selfies on a plane is one thing Then there is a selfie sat there wearing an orange hat But asking someone to take a photo of you holding your own book Different level Needed to be don…

392818 viral

Sales & Marketing9 months ago

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"You can't guarantee sales training results" I disagree You can Or maybe it's more accurate to say "I can" Today's newsletter shows how I don't care if talking about guaranteed sales results make…

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Sales9 months ago

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"We've got three and a half cats" Confusing? I'll explain This stray chooses to live outside Mrs C being the beautiful soul she is looks after him Set him up with a warm safe place to stay Feeds…

LinkedIn post image: "We've got three and a half cats"

171604 viral

Personal Branding9 months ago

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Help with some research for 2026? Whether yes or no... please comment 'why' #Sales #Engineering #Manufacturing

21104 viral

Sales9 months ago

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How much of good selling is the opposite of what you think? Counterintuitive actions Not what the movies portray as smart Is it possible to be successful without training? Some actions have to be…

LinkedIn post image: How much of good selling is the opposite of what you think?

91103 viral

Sales9 months ago

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Proven advice to win big deals I recently caught up with an old uni mate One who's gone on to lead large companies at board level After discussing rugby and other important things our conversation…

LinkedIn post image: Proven advice to win big deals

10612 viral

Sales9 months ago

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Topics & Content Focus

Primary Topics

Translating engineering expertise into commercial and business valueSales mindset and identity transformation for technical professionalsOutcome-based customer communication for complex technical solutionsResults-guaranteed, accountability-driven sales training philosophy

Secondary Themes

Practical engineering sales skills and trusted advisor positioningBridging technical and commercial worlds for B2B customersHumanising the expert through personal stories and relationshipsAudience research and feedback to shape future content and offers

Industry Focus

Engineering-led B2B manufacturing and industrial salesTechnical solution and systems engineering consultative salesProfessional services selling to operational and technical buyers

Content Categories

Educational frameworks and how-to communication adviceMindset and identity coaching for engineers in sales rolesOpinionated positioning and guarantee-based offer philosophyPersonal/life stories used as soft-brand and relationship contentPromotional content for newsletters, YouTube courses and booksEngagement-focused prompts and audience research questions

Performance Insights

1.2%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Bold, confidence-heavy positioning around guarantees and provable sales outcomesWarm, emotionally resonant personal storytelling that indirectly promotes a product (e.g. the cat story and book)Direct audience participation prompts that are easy to respond to (simple comment instructions)

Virality Signals

Posts that combine strong opinion (e.g. guarantees) with a clear next step generate above-average likes and commentsHuman-interest stories with emotional hooks (pets, spouse, kindness) spark high conversation and reactions despite being off-core-topicLow-friction engagement asks (simple comment instructions) produce a high comment-to-like ratioTechnical-educational posts without a strong emotional hook underperform despite being on-niche

Structure & Quality

170

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

7.5/10

Uniqueness Score

Common Hooks

Stated limiting belief or objection in quotes to create an emotional hook (e.g. 'I don’t deserve to be a trusted advisor')Contrarian or provocative claim that challenges industry assumptions (e.g. guaranteeing sales training results)Short, curiosity-driving phrases or slightly confusing openers that demand explanation (e.g. 'We’ve got three and a half cats')Direct question inviting reflection or participation (e.g. 'Help with some research for 2026?')

Common Endings

Question that invites self-reflection or a comment comparison (e.g. asking how the reader sees themselves)Soft CTA towards external content such as a newsletter, YouTube course or book linkEncouragement to try a specific behaviour or framework in real conversationsLight, humorous or self-deprecating personal remark to end on a human note

Value Delivery Methods

Turns abstract sales advice into practical, sequence-based communication frameworks engineers can test in real conversationsReframes identity for technical professionals, helping them see commercial advisory as a natural extension of what they already doConnects educational content to deeper resources (newsletters, courses) for those wanting implementation detailUses personal anecdotes to humanise the teacher and build emotional affinity, not just functional expertise

Formatting Style

Short paragraphs with frequent line breaks for rhythm and readabilityUse of bullet points to highlight frameworks, effects and value elementsOccasional use of emojis as lightweight signposts rather than decorationQuoted phrases at the top to frame beliefs, objections or memorable linesHashtags used sparingly and niche (e.g. #EngineeringSalesHandbook, #sales #engineering #manufacturing)

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Relatable technical-sales coach who understands engineers’ insecurities and strengthsCalmly provocative expert willing to challenge conventional beliefs about sales training and guaranteesHuman, slightly self-deprecating storyteller who weaves in personal life without losing professional credibilitysemi-formalsecond-person

Interaction Style

Prompt-driven, asking readers to publicly reflect on their identity, beliefs or preferencesConversational and coaching-like, as if speaking directly to one engineer or technical sellerCommunity-oriented, nudging people to participate in research or share their 'why' behind answersSoftly promotional yet relational, especially when featuring family or personal projects

Community Building Signals

Repeatedly addressing 'engineers' and technical professionals as a distinct tribe with shared strugglesEncouraging comments and discussion around mindset shifts, not just tacticsCreating recurring language and hashtags (e.g. #EngineeringSalesHandbook) that position a broader body of workHighlighting spouse and personal life to create a sense of knowing the person behind the expertise

Writing Style Patterns

Content Strategy

Hook: Stated limiting belief or objection in quotes to create an eTone: semi-formalCTA: Direct comment prompts asking for specific words o

Writing style breakdown

- Core characteristics

Conversational, approachable, and human, but with a professional backbone.

Direct and economical: no fluff, very little ornamentation.

Informative and reflective, with a subtle persuasive undercurrent.

- Tone often blends

Coaching/educational (posts on sales/engineering/value-based messaging).

Light, self-deprecating humour (cats, selfies, book promo).

Thought-provoking challenge of assumptions (“You can guarantee results”, “Engineers think they’re not advisors”).

Stylistically: punchy, clipped, and highly line-driven. Sentences are frequently isolated on their own lines to create rhythm and impact.

- Emotional tone and energy

Medium energy, calm but engaging.

Not hyped or shouty; confident but understated.

Uses curiosity and reflection rather than emotional extremes.

Energy often rises around key insights or contrarian statements (“I disagree”, “You can”, “The sequence matters”).

- Heavy use of rhetorical questions to engage thinking

How much of good selling is the opposite of what you think?

Is it possible to be successful without training?

Is there there really shame in that?

- Frequent binary contrasts / reframes

Outcome first / Detail later

You don’t need a new identity / You need to show customers…

Repetition for emphasis and structure; often with short, standalone lines.

Direct address to the reader: “You already advise technically”, “Why not give it a go?”, “What would you add?”

Occasional storytelling/anecdotes to humanise (Blanco the cat, selfies with book, chat with uni mate).

- Light humour and self-awareness, especially in personal/promotional posts

Different level

Beware! / It'll make you cry

She can use the royalties to treat me on holiday / (Or buy cat food... they eat a lot)

- Addressing the reader

Predominantly second person (“you”) when teaching or challenging.

- First person singular (“I”) for opinions, confessions, and personal stories

I disagree

I don't care if talking about… makes me unpopular...

- Inclusive “we” appears to frame shared effort or shared standards

Make sure we are answering the questions…

- Imperatives are used but not aggressively

Buy it for Christmas

Check out this FREE full course

Why not give it a go?

Help with some research for 2026?

- Suggestions are often lightly phrased as questions or invitations rather than commands

What would you add?

Do you see yourself more as a problem-solver or an advisor right now?

Fred Copestake

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post