LinkedIn Content Strategy & Writing Style
Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you? 🇬🇧 🇪🇸
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Fred Copestake positions himself as the bridge between technical expertise and commercial mastery, specifically targeting the unique psychological hurdles of engineers and manufacturers. His strategy centers on redefining the "trusted advisor" role, moving his audience away from feature-heavy explanations toward outcome-based messaging that resonates with business decision-makers. He is notable for his "Orange Hat Thinking" and a bold willingness to guarantee training results, which distinguishes him from generic sales coaches who shy away from accountability. By blending rigorous engineering logic with ethical selling frameworks, Copestake transforms technical professionals into sophisticated business developers without forcing them to compromise their professional identity.
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The shame! Selfies on a plane is one thing Then there is a selfie sat there wearing an orange hat But asking someone to take a photo of you holding your own book Different level Needed to be don…
"You can't guarantee sales training results" I disagree You can Or maybe it's more accurate to say "I can" Today's newsletter shows how I don't care if talking about guaranteed sales results make…
"We've got three and a half cats" Confusing? I'll explain This stray chooses to live outside Mrs C being the beautiful soul she is looks after him Set him up with a warm safe place to stay Feeds…
Help with some research for 2026? Whether yes or no... please comment 'why' #Sales #Engineering #Manufacturing
How much of good selling is the opposite of what you think? Counterintuitive actions Not what the movies portray as smart Is it possible to be successful without training? Some actions have to be…
Proven advice to win big deals I recently caught up with an old uni mate One who's gone on to lead large companies at board level After discussing rugby and other important things our conversation…
1.6 posts/week
Posts / Week
4.9 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
1.2%
Avg Engagement Rate
STABLE
Performance Trend
170
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
7.5/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Conversational, approachable, and human, but with a professional backbone.
Direct and economical: no fluff, very little ornamentation.
Informative and reflective, with a subtle persuasive undercurrent.
Coaching/educational (posts on sales/engineering/value-based messaging).
Light, self-deprecating humour (cats, selfies, book promo).
Thought-provoking challenge of assumptions (“You can guarantee results”, “Engineers think they’re not advisors”).
Stylistically: punchy, clipped, and highly line-driven. Sentences are frequently isolated on their own lines to create rhythm and impact.
Medium energy, calm but engaging.
Not hyped or shouty; confident but understated.
Uses curiosity and reflection rather than emotional extremes.
Energy often rises around key insights or contrarian statements (“I disagree”, “You can”, “The sequence matters”).
How much of good selling is the opposite of what you think?
Is it possible to be successful without training?
Is there there really shame in that?
Outcome first / Detail later
You don’t need a new identity / You need to show customers…
Repetition for emphasis and structure; often with short, standalone lines.
Direct address to the reader: “You already advise technically”, “Why not give it a go?”, “What would you add?”
Occasional storytelling/anecdotes to humanise (Blanco the cat, selfies with book, chat with uni mate).
Different level
Beware! / It'll make you cry
She can use the royalties to treat me on holiday / (Or buy cat food... they eat a lot)
Predominantly second person (“you”) when teaching or challenging.
I disagree
I don't care if talking about… makes me unpopular...
Make sure we are answering the questions…
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