Scott Brinker

Voice is professional, personable, and grounded, with an emphasis on clarity and credibility.

Tone is conversational but not chatty; it feels like an expert speaking to peers rather than a marketer speaking “down” to an audience.

Style is informative and explanatory with a light layer of wit and self-awareness.

The writer balances seriousness (research, data, rigor) with playful touches (humor, pop culture, emojis) to keep things human.

Mid-formal: uses complete sentences, correct grammar, and business-appropriate phrasing.

Casual elements are strategically added: emojis, light jokes, pop culture references, and occasional self-deprecation.

No slang-heavy or overly colloquial phrasing (no “gonna,” “wanna,” etc.), but idiomatic expressions like “let’s face it” or “all I want for Christmas is…” appear.

Overall energy: optimistic, enthusiastic, and forward-looking (e.g., “It’s never been a more exciting time…”).

Emotional temperature is warm but controlled; not melodramatic or over-hyped.

Short exclamations (“It’s here!” “It’s never been a more exciting time…”).

Selective use of emojis (🙌, 🚀, 🎄, 🤔, 🙏).

There is an intellectual, rational undercurrent: references to research, matrices, data sources, surveys, and rigor.

Direct questions as hooks (“Sorting through the signal vs. noise of AI marketing?” “Want a silly #martech scavenger hunt?”).

Framing phrases that set expectations (“This is NOT the official release…”, “Because, let’s face it…”).

Contrast and balance: human vs. machine, serious vs. silly, gated vs. ungated, factory vs. laboratory.

Self-aware and slightly nerdy (Monty Python quotes, musical/movie scavenger hunt, Jingle Bells parody).

Often framed with disclaimers: “Now, we realize that our quirky sense of humor isn’t everyone’s cup of tea.”

I was honored to participate.

Frans and I learned a ton working on this.

Martech for 2026

The Customer Engagement Book: Adapt or Die

The Website in 2026: Architecting for an AI-Native Buyer’s Journey

Adapt or Die: The 2026 Resilient Marketer Survey

First-person singular (“I am collaborating…”, “I’ve been a fan…”, “I was honored…”).

First-person plural (“we started a tradition…”, “we worked with 7 sponsors…”).

Second-person direct address (“If you work in B2C marketing…”, “If you want first dibs on this…”, “Come join us tomorrow…”).

Uses inclusive “we” to build camaraderie with readers.

Uses “you” for CTAs and benefits: “This research will help map…”, “We hope it’s genuinely useful for you…”.

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If you work in B2C marketing, I would value your contribution.

If you’d like a copy of the ebook, it’s available here:

we’d love to hear any feedback you have for us.

Use a professional, research-driven voice with a friendly, slightly nerdy personality.

Speak directly to peers (marketers, martech professionals) with respect for their intelligence.

Combine credible, specific information with occasional light humor and warmth.