Sabahudin Murtic

Conversational, direct, and practical.

Strongly professional / B2B, but human and informal rather than corporate.

Persuasive and instructional, with elements of storytelling and reflection.

Feels like a practitioner talking from the trenches, not a “guru”.

Medium-to-high energy.

Pacing feels fast because of very short paragraphs, but the emotional tone is calm, grounded, and confident.

Frequently mixes excitement or “wow” moments with pragmatic, sober reflections (e.g., “brutal truth”, “The killer? Migration.”).

Often uses curiosity and mild suspense: revealing key insights gradually.

Direct questions to the reader.

Short, punchy standalone lines for emphasis.

Plain metaphors and concrete imagery (pipelines, bridges, tables, fog).

Contrast structure: “Not because X. Not because Y. The real reason: Z.”

Process exposition: “Here’s my exact process…”, “Here’s what I’m learning…”.

Repeating structure: “Sometimes… Sometimes… Sometimes…”

Repeated clause frames: “You still need to… You still need to…”

Admitting personal mistakes or confusion.

Light sarcasm toward overused LinkedIn formulas.

Occasional playful asides in parentheses.

Predominantly first-person singular (“I”) combined with direct second-person (“you”).

Positioning: “I tried this, here’s what worked, here’s how you can do it.”

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