Jay Baer

Overall tone is warm, upbeat, and highly conversational, but still professional and business-credible.

It is strongly promotional/informative with a light motivational feel.

Voice is friendly, enthusiastic, and inclusive; the writer sounds like a personable expert or keynote speaker talking directly to their audience.

The style is punchy and accessible rather than dense or academic. No jargon unless context absolutely requires it, and even then it’s quickly explained or grounded.

There is a subtle persuasive undercurrent: “come watch,” “please vote,” “nominate,” “check it out,” but the persuasion feels polite and grateful rather than hard-sell.

Informal-professional: relaxed, conversational language but no slang-heavy or edgy elements.

Occasional use of all-caps words for emphasis (WOW!, NEVER, WAY MORE).

Emojis are used in some posts (especially consumer-facing topics like tequila), but not in every post. When they appear, they are used sparingly for tone, not as decorations everywhere.

High energy and optimistic, with frequent exclamation points.

Emotionally positive: gratitude, excitement, appreciation for people and opportunities.

Even when discussing confusion or gaps (like AI in customer experience), the framing is optimistic and forward-looking (“I’m all for that!”).

No cynicism, sarcasm, or negativity. Critique is soft and wrapped in understanding.

Direct engagement with the reader through questions, especially at the beginning: “What’s the best…?”, “I need your help please!”, “Do you agree?”, “Who wins for you?”

Frequent short, stand-alone lines for emphasis (e.g., “My new talk is ready for you!”, “Now, back to Mexico!”, “Link in comments.”).

Use of mini-lists embedded in copy (e.g., “Visit site. Enter name. Enter email. Click my face. Click vote.”).

Occasional wordplay or playful headings (“Seas the Day!”).

Strong emphasis on gratitude: “Big thanks to…”, “Many, many thanks for your support!”, “Thanks monday.com for having me!”

Heavy use of first person singular: “I’ve been…”, “I am so lucky…”, “I think I can explain this?”

Second person “you” is used to directly recruit the reader’s involvement: “Will you please…?”, “Let me know what you think!”, “When you’re choosing a bottle…”

Third person appears when talking about companies, audiences, or broader trends.

Direct but polite commands: “Will you please devote 9 seconds to this?”, “Check it out at the link in the comments.”

Rarely framed as “you should”; more like invitations or specific, simple actions to take.