LinkedIn Content Strategy & Writing Style
Founder of Steven.com
11 people tracking this creator on Viral Brain
Steven Bartlett positions himself as a high-performance philosopher-operator who bridges the gap between ruthless operational excellence and deep emotional intelligence. His content strategy centers on the concept of "Invisible Trust," utilizing behind-the-scenes transparency to demonstrate how uncompromising quality standards drive long-term brand equity. He is notable for his ability to translate cold data-such as AI adoption rates or podcast retention metrics-into human-centric narratives about vulnerability and connection. By intersecting rigorous data analysis with radical empathy, Bartlett differentiates himself from typical business influencers, arguing that the ultimate competitive advantage in a tech-driven future is the ability to remain "messily, irrationally human."
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If you're feeling a bit sad this Christmas, I need to tell you something... 👇🏾 Several years ago I was working in a call centre in Manchester on Christmas Day for a company called LateRooms.com - b…
I hired someone who's CV was two lines. Their experience was zero... this taught me a critical hiring lesson... 👇🏾 Much of the reason why I gave her the job was because: She thanked the security g…
I woke up to a text from my brother telling me Spotify had announced that my podcast is the 2nd biggest show globally behind Joe Rogan.... i genuinely don't know how to say this, so I'm just going to…
i've just done an interview for the Evening Standard explaining why in a world of AI, I'm betting everything on... HUMANS...let me explain👇🏾 I scroll social media these days and it genuinely feels…
this is probably an unexpected opinion coming from me... entrepreneurship is over-sold and self-awareness is under-sold 👇🏾 The not so popular truth is, most people would be happier with a good sala…
Dear, first business owners... 95% of your problems are old problems wearing new clothes... please understand this framework 👇🏾 That supplier who's ghosting you? Caesar had the same issue with grai…
4.3 posts/week
Posts / Week
1.9 days
Days Between Posts
4
Total Posts Analyzed
HIGH
Posting Frequency
8744.333333333334%
Avg Engagement Rate
STABLE
Performance Trend
280
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8.5/10
Uniqueness Score
YES
Question Usage
0.7%
Response Rate
Writing style breakdown
Professional but deeply conversational. It feels like an experienced founder or host talking directly to you over coffee.
Reflective and introspective, but not abstract; always grounded in concrete examples (stories, hires, specific conversations, specific years).
Persuasive and instructive, but framed as shared discovery rather than lecturing. The writer rarely says "You must"; instead they show you a story and then draw a clear lesson.
Emotionally intelligent: comfortable with vulnerability, loneliness, insecurity, regret, seasons of life. Emotional content sits right alongside business and performance topics.
Motivational without being cheesy. The "motivation" usually emerges as a quiet, hard-earned insight rather than hype.
Overall: semi-formal conversational.
Grammar is mostly standard, but there is frequent intentional breaking of rules for rhythm (fragments, starting with "And", "But", "So", ellipses).
Vocabulary is accessible and natural; no jargon unless it is explained or obviously mainstream (dopamine, gut health, IBS, personal branding, EQ).
Medium energy: calm but urgent. Not manic, not flat.
Often starts with a strong hook (sometimes dramatic) and then slows down into reflection.
Emotionally honest: willing to show past ego, mistakes, insecurity, loneliness.
Generally hopeful: even when describing hard times, there is always a pivot towards possibility, growth, or a clear takeaway.
Frequent rhetorical questions, both as hooks and as transitions.
Direct audience engagement: "let me prove this to you", "If you’ve ever felt...", "Thoughts?"
Life happens in seasons.
Winter comes before summer.
Company-as-projection-of-insecurities.
You can teach someone..., You can show someone..., You can train someone...
Within a year..., within 2 years..., within a few more years...
This is the lesson...
Here is the lesson which I now tell founders all the time...
Sleep deprivation isn't dedication - it's an insecurity...
Your worst performer costs you more than their salary.
A job that pays you more but teaches you less is the most expensive decision...
Heavy use of second person ("you") combined with first person ("I") and "we".
Personal stories and confessions ("I used to brag...", "I kept someone on my team...").
Personal reactions ("I really felt that...", "What stayed with me is...").
Inviting identification ("If you’ve ever felt stuck...", "If that's you...").
Direct challenges and prompts ("If nothing changes, what will your life actually look like in 2026?").
We want our teams to post more...
I guess this is the issue we all need to be aware of...
So hire the hard thing!!!
Ignore it.
Please swipe through and tell me if you relate
Thoughts?
If you've ever felt..., this episode will give you the answers.
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